The main areas of fundraising
UNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read morePortuguese Red Cross: the store that sells hope
by SOFII
This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.
Read moreThe Art Fund: the battle to save the Staffordshire Hoard
by SOFII
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
Read moreThe Girl Effect: starting conversations for change
by SOFII
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Read moreSave the Children: Gaza ceasefire SMS campaign
by SOFII
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
Read moreLake Simcoe Conservation Foundation: 2007 annual report
by SOFII
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?
Read moreMCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
by SOFII
This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.
Read moreALS Canada: ‘Ways to Support’ document
by SOFII
SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
Read moreChildren’s Hospital Foundation: ‘Send your valentine to a child in the hospital’
by SOFII
The Children’s Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they persevered until, eventually, that vision paid off. And 14 years later, in 2025, this appeal is still going strong.
Read moreGirlguiding UK: Impact Report 2011
by SOFII
Annual reports and their latest sidekick the impact report mustn't be boring – ever.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreChristian Aid: text for nets
by SOFII
This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.
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