The main areas of fundraising
Oxfam: The Hunger £ Million Campaign
by SOFII
The Oxfam Hunger £ Million Campaign is a great example of press advertising that gives an urgent need and a clear call to action. It raised £1,000,000 in three months in 1963. How much would that be worth today? Guess which ad made a SOFII volunteer jump.
Read moreSeeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog
by SOFII
This classic direct mail appeal uses a simple questionnaire as an involvement device. Also of note is the way that the proposition has been cleverly tailored to appeal to its Australian audience.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreMacmillan Cancer Support: the World’s Biggest Coffee Morning
by SOFII
What would fundraising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.
Read moreUNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read morePortuguese Red Cross: the store that sells hope
by SOFII
This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.
Read moreThe Art Fund: the battle to save the Staffordshire Hoard
by SOFII
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
Read moreThe Girl Effect: starting conversations for change
by SOFII
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Read moreSave the Children: Gaza ceasefire SMS campaign
by SOFII
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
Read moreLake Simcoe Conservation Foundation: 2007 annual report
by SOFII
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?
Read moreMCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
by SOFII
This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.
Read moreALS Canada: ‘Ways to Support’ document
by SOFII
SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
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