The main areas of fundraising
The Girl Effect: starting conversations for change
by SOFII
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Read moreSave the Children: Gaza ceasefire SMS campaign
by SOFII
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
Read moreLake Simcoe Conservation Foundation: 2007 annual report
by SOFII
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?
Read moreMCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
by SOFII
This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.
Read moreALS Canada: ‘Ways to Support’ document
by SOFII
SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
Read moreChildren’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
by SOFII
The Children's Hospital Foundation were convinced that Valentine's Day could have enormous potential for fundraisers. Even though the first attempts didn't live up to expectations, they perservered until, eventually, that vision paid off.
Read moreGirlguiding UK: Impact Report 2011
by SOFII
Annual reports and their latest sidekick the impact report mustn't be boring – ever.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreChristian Aid: text for nets
by SOFII
This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.
Read moreTwestival: grassroots fundraising from volunteers
by SOFII
Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.
Read moreTap-n-Give: modern technology for fundraising
by SOFII
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Read moreJan Uekermann: the fundraising podcasts
by Jan Uekermann
Somebody in SOFII’s office asked ‘why do you think this exhibit deserves to be on SOFII?’ The answer is easy. It’s unique, as far as we know. It’s open and unashamed sharing of helpful information. Its content focuses on issues that are relevant to the majority of fundraisers. Jan (the creator of this podcast) says "the heart of fundraising is effective story-telling". Now, thanks to the Internet and podcasts, it's not difficult to share these stories worldwide.
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