The main areas of fundraising
Telephone fundraising, part 2: how to use the phone across different programmes
by Bethan Holloway
In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.
Read moreWood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreSt Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
by SOFII
This newsletter is particularly worth studying because it's designed to fill a special role at the end of a successful three-year capital campaign. So it's a 'round-up' newsletter, with a number of important jobs to do under the general 'stewardship' heading.
Read moreSt Michael’s Hospital Foundation: a special book to thank volunteers
by SOFII
Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.
Read moreNSPCC: how to motivate fundraisers
by Giles Pegram CBE
When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.
Read moreTelephone fundraising, part 1: why the phone is a great fundraising tool
by Bethan Holloway
In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.
Read moreWhat are charitable foundations and trusts?
by Jo Habib
Charitable foundations and trusts are simply marvellous – they exist only to give away money. Maybe they could give some to you. If you are new to fundraising, Jo Habib will explain what they are when you click here. If you are an old hand, are you contacting givers of gifts, investors, or shoppers?
Read moreSufia’s story
by Jeff Brooks
It’s not often that an ad from a nonprofit pleases Jeff Brooks, but Oxfam GB’s story of Sufia has managed to do just that. You can see this triumph here.
Read moreAmnesty International UK: additional information on ‘the press ads that shook a nation’
by John Baguley
Provided by John Baguley
Read moreGrant writing in a character limited world
by Charlene Rocha
Has technology saved you time and trouble when writing an application for a grant? Or do you find online application forms limit how much you can say? Click here to find how you can get all your valuable information across in fewer words.
Read moreWhat do companies want from charity partners?
by Remarkable Partnerships
Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.
Read moreTen things you should remember when writing to trusts and foundations
by Jo Habib
As with all fundraising, you really need to think about what you are doing from the foundations’ – the donors’ – perspectives. If you were them, what would you want? How would you want to be approached? What would you want to know?
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