The main areas of fundraising

Twestival: grassroots fundraising from volunteers

by SOFII

Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.

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Tap-n-Give: modern technology for fundraising

Tap-n-Give is an innovative iPhone, iPod Touch and iPad application in which for a small donation, users receive customised images and wallpapers which they can show to family and friends.

by SOFII

This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?

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Jan Uekermann: the fundraising podcasts

Jan Uekermann

by Jan Uekermann

Somebody in SOFII’s office asked ‘why do you think this exhibit deserves to be on SOFII?’ The answer is easy. It’s unique, as far as we know. It’s open and unashamed sharing of helpful information. Its content focuses on issues that are relevant to the majority of fundraisers. Jan (the creator of this podcast) says "the heart of fundraising is effective story-telling". Now, thanks to the Internet and podcasts, it's not difficult to share these stories worldwide.

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Greenpeace Italia: save the Parmigiano Reggiano from OGM

cheese

by SOFII

This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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Save the Children India: the ‘Every One’ campaign to reduce child deaths

No doubt, every child deserves a chance. SCF India stikes a blow against infant mortality.

by SOFII

Nearly two million children in India die every year from easily preventable diseases. Through online and face-to-face contact, the EVERY ONE campaign aims to raise awareness about this by focusing on child mortality.

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Thunderbird School of Global Management: a 24-hour telethon to save their famous tower

by SOFII

There’s not much that’s new in alumni fundraising nor in running a ‘phoneathon’, but a 24-hour telephonic marathon so that you can call all your alumni wherever in the world they might be, that’s an idea well worth trying.

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7 days 7 gifts – part of Give India’s ‘joy of giving’ week

The boy with the toy. A wide range of gifts were given during the 7days7gifts initiative.

by SOFII

Can one person really change the world? Well, as this exhibit demonstrates, he can certainly make a very good start. This is a wonderful example of how one man’s idea can motivate many.

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Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’

by SOFII

This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.

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Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics

What's in your genes? Ad

by SOFII

This exhibit features a novel way of getting the attention of potential donors by sending a pair of denim jeans by mail, with a sponsorship proposal and the message, 'What's in your genes?'

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The India Giving Challenge

Give India ad

by SOFII

By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.

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Jeans For Genes: statues wearing jeans

Jean-clad comedian Eric Morecambe with fans in Morecambe Bay.

by SOFII

This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.

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