The main areas of fundraising
Greenpeace Italia: save the Parmigiano Reggiano from OGM
by SOFII
This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreSave the Children India: the ‘Every One’ campaign to reduce child deaths
by SOFII
Nearly two million children in India die every year from easily preventable diseases. Through online and face-to-face contact, the EVERY ONE campaign aims to raise awareness about this by focusing on child mortality.
Read moreThunderbird School of Global Management: a 24-hour telethon to save their famous tower
by SOFII
There’s not much that’s new in alumni fundraising nor in running a ‘phoneathon’, but a 24-hour telephonic marathon so that you can call all your alumni wherever in the world they might be, that’s an idea well worth trying.
Read more7 days 7 gifts – part of Give India’s ‘joy of giving’ week
by SOFII
Can one person really change the world? Well, as this exhibit demonstrates, he can certainly make a very good start. This is a wonderful example of how one man’s idea can motivate many.
Read moreReprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
by SOFII
This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.
Read moreCoriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics
by SOFII
This exhibit features a novel way of getting the attention of potential donors by sending a pair of denim jeans by mail, with a sponsorship proposal and the message, 'What's in your genes?'
Read moreThe India Giving Challenge
by SOFII
By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.
Read moreJeans For Genes: statues wearing jeans
by SOFII
This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
Read moreThe Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreDream A Dream: evenings out at the Little Theatre, Bangalore
by SOFII
An inspirational guide to nights out at the theatre, courtesy of Dream A Dream, Bangalore. The annual theatre production is a classic example of an exchange model, where all participants gain value through the collaboration. The audience, adults and children alike, enjoy an entertaining play by a leading theatre group. Dream A Dream is able to raise funds for its development activities.
Read moreGreat Ormond Street Hospital: Christmas mailing from 1941
by Aline Reed
This direct mail appeal from 1941 has everything. Charm, courage, dedication and, perhaps most importantly, it is brilliantly innovative too. Plus, how many mailings have been preserved for 70 years and then end up being sold? Find out more in this great case study.
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