The main areas of fundraising
MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
by SOFII
This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.
Read moreALS Canada: ‘Ways to Support’ document
by SOFII
SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
Read moreChildren’s Hospital Foundation: ‘Send your valentine to a child in the hospital’
by SOFII
The Children’s Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they persevered until, eventually, that vision paid off. And 14 years later, in 2025, this appeal is still going strong.
Read moreGirlguiding UK: Impact Report 2011
by SOFII
Annual reports and their latest sidekick the impact report mustn't be boring – ever.
Read moreWikimedia Foundation: how banners can enhance fundraising
by SOFII
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
Read moreChristian Aid: text for nets
by SOFII
This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.
Read moreTwestival: grassroots fundraising from volunteers
by SOFII
Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.
Read moreTap-n-Give: modern technology for fundraising
by SOFII
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Read moreJan Uekermann: the fundraising podcasts
by Jan Uekermann
Somebody in SOFII’s office asked ‘why do you think this exhibit deserves to be on SOFII?’ The answer is easy. It’s unique, as far as we know. It’s open and unashamed sharing of helpful information. Its content focuses on issues that are relevant to the majority of fundraisers. Jan (the creator of this podcast) says "the heart of fundraising is effective story-telling". Now, thanks to the Internet and podcasts, it's not difficult to share these stories worldwide.
Read moreGreenpeace Italia: save the Parmigiano Reggiano from OGM
by SOFII
This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreSave the Children India: the ‘Every One’ campaign to reduce child deaths
by SOFII
Nearly two million children in India die every year from easily preventable diseases. Through online and face-to-face contact, the EVERY ONE campaign aims to raise awareness about this by focusing on child mortality.
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