The main areas of fundraising
Plan UK: ‘plan your story’ innovative new video and Facebook app
by SOFII
Have Plan UK changed fundraising by launching this new app?
Read moreCinema stunt by Carlsberg
by SOFII
We don’t want to encourage bad behaviour but this ad is funny and in a simple way shows how we shouldn’t be too ready to jump to conclusions. Is there a lesson for fundraisers here too?
Read moreThe Zimbabwe Association’s emergency appeal
by SOFII
How chance played a large part in raising £10,000 in just one month. Lyndall 'primed the pump' by donating £500 of her own money.
Read moreCapital Area United Way: a well-captioned photo is worth 1,000 words
by SOFII
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
Read moreIs Asian charity different from Western charity?
by SOFII
Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.
Read moreGive as you Live™.
by SOFII
A free fundraising mechanism that could unlock a potential £1.25 billion of unrestricted income for charities in the UK alone sounds too good to be true. The brains behind Give as you Live think not, read how you can get in on the action.
Read moreUniversity of Washington: ‘stuff the bus’ campaign.
by SOFII
‘Stuff the bus’ campaigns are fundraising events all over North America, each organised entirely by volunteers in their local towns with great success.
Read moreDr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866
by SOFII
The death of a lonely young boy led Dr Barnardo to declare that the children’s homes that bore his name should never, ever close their doors to any child. A great example of fine writing combined with sincerity.
Read moreCulver Academies: by example campaign
by SOFII
It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.
Read moreWaterAid’s plastic bag mailing
by SOFII
Every day in developing countries thousands of women (mainly) face the difficult task of fetching and carrying water from its source to their homes. It’s a gruelling daily duty most donors would find very hard to imagine. Could this concept be applied imaginatively to a fundraising appeal? Of course it could!
Read moreHow I wrote it: the Starlight Children’s Foundation emergency appeal
by Fergal Byrne & Sean Triner
In this, the fourth of a series of interviews with leading fundraising writers, Sean Triner talks with Fergal Byrne about a fundraising appeal letter he wrote on spec for the Starlight Children’s Foundation, Australia, in 2009. In this conversation Sean tells Fergal how he wrote the letter and what really matters in making sure this kind of letter is a success.
Read moreDeerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22
by SOFII
It has been a pleasure and a privilege to bring you all these letters from that master of direct mail letter-writing, Bruce Barton. But, as the infamous ‘they’ say, ‘all good things must come to an end’. Yes, this is the last SOFII has. But, of course, as they also say, ‘the glass is half full’, so maybe there are more out there that will find their way to SOFII.
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