SOFII announces the return of the thank-you letter clinic

​New thank-you letter clinic to champion a renaissance in charity thank-you letters, starting with Lee Saunders – and YOU.

Written by
Lisa Sargent
Added
May 21, 2011

It all started when veteran fundraiser and SOFII user Lee Saunders kindly sent SOFII a packet of charity thank-you letters he’d written for charities in Western Australia.

Lee’s packet made its way around the globe to me, US-based copywriter Lisa Sargent. And as SOFII’s resident thank-you letter specialist, I’m delighted it did. Because Lee’s letters have become the very first exhibit in SOFII’s second thank-you letter clinic.

The future plan for the clinic is to bring you the ‘best of the best’ on the art of saying thank you creatively to the wonderful people who make the work you do possible, your donors.

Featuring real thank-you letters from real charities and practitioners, like Lee Saunders, the clinic will feature periodic ‘live’ copywriting overhaul sessions, plus top tips, techniques and examples.

For the second exhibit, we need you to send in your in-memoriam thank-you letters.

In the months since SOFII’s first thank-you letter clinic, we’ve heard from many of you. And one thing is clear, what you want most is help writing your in-memoriam, or memorial, thank-you letters.

So exhibit two of SOFII’s second thank-you letter clinic will be on in-memoriam thank yous.

As before, send us your letters for a free critique and overhaul. The rules are simple:

  • One letter per organisation only, please.
  • In submitting your letter, you agree that we will be allowed to use it as part of the online exhibit with full attribution to your organisation, both before and after versions, with annotations from Lisa. So please get whatever permission you need before you send in your letter.
  • Please send your samples to sue@sofii.org, in Word (.docx or .doc both OK).
  • And for this exhibit, it’s in-memoriam letters only please.

Then I will get to work on your letters, and before long, the in-memoriam thank-you letter exhibit will be ready for you to use. One last thing – on behalf of fundraisers from Toronto to Tasmania, thank you Lee Saunders for leading SOFII’s thank-you renaissance.

© Lisa Sargent's article was first published on SOFII in 2011.

About the author: Lisa Sargent

Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Lisa has regularly contributed to SOFII, including the wonderful thank you letter clinic, which you can read here.

Recent Articles

The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

Read more

How celebs use social media for fundraising

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

Read more

George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

Read more

SOFII’s September must-reads

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

Read more

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

Read more

Also in Categories