Oxfam

The father of modern day fundraising: Harold Sumption

by SOFII

Ken Burnett was just 26 years old when he met Harold Sumption the man who would profoundly influence Ken's understanding of fundraising. In another of our occasional series, 'The most brilliant fundraiser I ever met' we have recollections from Ken, Giles Pegram and Pierre-Bernard Le Bas.

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Oxfam pledged gifts

by Matthew Sherrington

Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.

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Once upon a time…Oxfam and Remember Me

by Aline Reed

Aline isn’t too sure if the technology used in this great way to use stories to sell goods in Oxfam shops wasn’t a little too sophisticated. Anybody out there have any further information?

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‘No sale’ video from Oxfam

by Tom Belford

I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.

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Oxfam and Marks and Spencer’s schwopping partnership

by SOFII

This partnership between Oxfam UK and Marks and Spencer is fulfilling the needs of people in the UK and developing countries. The planet is a winner too.

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Oxfam UK: the £2.00 a month proposition to new donors

man fishing

by SOFII

Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.

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Oxfam: The Hunger £ Million Campaign

by SOFII

The Oxfam Hunger £ Million Campaign is a great example of press advertising that gives an urgent need and a clear call to action. It raised £1,000,000 in three months in 1963. How much would that be worth today? Guess which ad made a SOFII volunteer jump.

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The Oxfamily box

This colourful, easy-to-assemble home collecting box comes flat folded.

by SOFII

Sometimes the simple ideas work best. Oxfam's neat device for involving families in the fight against poverty at Christmas time raised a lot of money and also helped families to put their own good fortune into perspective.

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Oxfam’s press ads from the 1950s and 60s

press ad

by SOFII

These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.

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