Amnesty Inter­na­tion­al UK: anoth­er ad that shook the nation

Written by
SOFII
Added
May 22, 2013

Newly added to SOFII’s archive of brilliant Amnesty ads from yesteryear is this shocking full page from the mid 1990s. Though distressing, it’s well worth reading and studying.

SOFII plans to add more of these great advertisements in coming months, most of them, as this one, written by the legendary copywriter Indra Sinha. We’ll try too to add a commentary to show how they worked and what their writer remembers of the process of creating such striking communications. See the earlier Amnesty ads that shook a nation, here.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Reinventing the future of fundraising – a seminar by Ken Burnett

Originally an invitation only event for executives at Australian charities, this inspiring and informative seminar is a must watch for all fundraisers. Ken offers over an hour of practical and tangible ideas that will help you reinvent the future of fundraising at your organisation. Secure your exclusive recording today.

Read more

New report explores in memory giving in multicultural Britain

Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith. 

Read more

The UK data bill is a gamechanger for charities

The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.

Read more

Explore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report

Fundraising is changing in the era of artificial intelligence (AI). Over 550 fundraisers shared their fundraising experiences to help generate this useful benchmarking report. Keep reading to find out more and download the complete findings.

Read more

Can we talk about community fundraising?

SOFII trustee and Irish fundraiser, Kevin Delaney, takes a closer look at the challenges facing community fundraising – before offering you some tips for how to unlock the potential of this income stream.

Read more

Also in Categories