Legacy of Hope newsletter and reply form, from Bread for the World, USA

Written by
SOFII
Added
April 09, 2015

Legacy of Hope 4-page newsletter plus reply form Bread for the World is a progressive, faith-based lobbying organisation that seeks to eradicate hunger in the United States and around the world. With more than 50,000 members and a large Capitol Hill staff, the organisation for a long time was the nation’s largest grassroots lobby in Washington, DC, and is still one of the most highly visible. Its efforts have borne fruit in Congressional and Presidential action leading to billions of dollars in hunger relief funds and in persuading the US government to sign on to debt relief for the planet’s poorest countries. This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work. Note the attention to legacy giving options on the reply device. Response to such appeals is slight, but with the average bequest in the USA at some $35,000, a small number of legacies can go a long way.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Supporter care – it’s the best investment you can make in fundraising

Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.

Read more

Asking your donors the right way – six tips to build relationships and giving

Fundraisers, we all know it can be hard to make the ask. Whether you need to speak to your donor in person or on paper, it’s not easy to ask for the donations that your organisation and your beneficiaries need. In this article, copywriter and consultant George Crankovic shares six useful tips to help you make that all-important request. 

Read more

What can 6,000 fundraising appeals from 1912 teach you about asking for money?

In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.  

Read more

What can 6,000 appeal letters show you about fundraising 100 years ago?

In 1912, researcher William Harvey Allen studied an incredible 6,000 fundraising appeals – and then wrote a book about it. In some ways, it’s a bit like an early SOFII, a place where Allen documented the fundraising tips (and mistakes) of his time. Marina Jones takes you through Allen’s findings and shares some of the ways in which fundraising hasn’t changed.

Read more

New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis

A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.

Read more

Also in Categories



Tags



Share