SOFII’s Feb­ru­ary must-reads

Written by
Pamela Grow
& Craig Linton
February 04, 2014

Top tips

Are you planning to ‘stay the course’, tweaking here and there, satisfied with incremental gains? Or are you looking for a ‘step change’ in performance, which will require innovation and more substantial change in approach, priorities, organisation-wide commitment, and even talent acquisition?

Put an end to your organization’s leaky bucket with One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014.

In 7 Nonprofit Resolutions for 2014 to Set Your Nonprofit on the Path to Sustainability, I make a case for gaining a deeper understanding of who your donor is, focusing in on retention, steering clear of *free* and investing in your fundraising.

The Veritus Group start the year with a six resolutions that will change your major donor fundraising in 2014. Part one is here.

Amanda Santer shares her organisation’s experience with mobile giving.


Does philanthropy really need reinventing? Pshaw! says Simone Joyaux.

Jeff Brooks looks at ‘poverty porn’ vs fundraising.

Clairification blog says donor retention isn't as hard as you think.

Sightsavers global director of fundraising, Tobin Aldrich, has blogged about his top seven fundraising myths. 'You can't fundraise without awareness' is the one that resonated most with me.


Lucy Innovation discusses how we are hardwired to learn and think through storytelling.

101 Fundraising celebrate a successful 2013 by sharing their top 50 posts of the year.

Bloomerang discuss three Twitter fundraising campaigns that show the power of influencers.

‘Donor retention continues to be a hot topic . . . But are nonprofits doing more than talking about it? In our 2013 report, acquisition beat retention as a goal by nearly 2 to 1.’ Really????

About the author: Pamela Grow

Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

About the author: Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to and a trustee of Thames Hospice.

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