SOFII’s June must-reads

Written by
Pamela Grow
& Craig Linton
June 04, 2014


Marketers have always known the power of a story. The Agitator with a simple twist on how to make your stories compelling for your donors.

Charlie Hulme wonders if ‘best’ practices should be doing better.

Yes, direct mail still works. But the old ‘churn and burn’ methods still in practice by many agencies need to end. Lynn Wester with‘stop the madness.’

Ken Burnett says that he too is proud to be a fundraiser.

The aptly named Nonprofit With Balls with general operating funds, admin expenses, and why we nonprofits are our own worst enemies. Amen!

Jay Love at Bloomerang says that we should stop fundraising, start relationship building.

Tobin Aldrich shares his seven secrets of successful fundraising.

Top tips

Complaining about our board members could be an Olympic sport. But what are you doing to empower your board members? When board members say ‘I’ll do anything but fundraise’ – four tips.

When it comes to online fundraising, it really is about the basics and making your donor’s donation experience as seamless as possible. John Haydon with 19 ways to raise more money from your donation pages.

How often have you heard these words: ‘But we don’t have a compelling cause like starving animals or cute children?’ Kivi Leroux Miller to the rescue with ‘fundraising to help child abusers, murderers and other unworthy people.‘

The Veritus blog on investing in your mid-level donors.


Of course you’ve heard: This ‘emotion’ business is all well and good for most organisations, but our donors are different. Ourdonors respond to logic.’ Not likely.

Erik Anderson at the Donor Dreams blog hosts an excellent nonprofit blog carnival. This month's topic? Loyalty. Check it out.

Ian MacQuillin asks if fundraising needs an ethics committee?

Veritus blog on investing in your mid-level donors.

About the author: Pamela Grow

Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

About the author: Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to and a trustee of Thames Hospice.

Related case studies or articles

SOFII’s August must-reads

If you rarely get the chance to speak directly to your donors, you will be interested in at least one of this month’s ‘must-reads’. It’s from a highly successful street fundraiser for a major British charity who recruits between 10 and 15 new donors each and every day. And he loves his job. Find out why, here.

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