Goderich medical clinic campaign
- Exhibited by
- Steve Thomas
- Added
- October 26, 2009
- Medium of Communication
- Door-drops and householders.
- Target Audience
- Individuals, single gift.
- Type of Charity
- Country of Origin
- Canada.
- Date of first appearance
- 2004.
SOFII’s view
A really lovely, straightforward but effective appeal, which shows that if there is a true community need, when you ask, people will give.
Creator / originator
Mary Attfield and Steve Thomas (as volunteers)
Summary / objectives
Goderich, Ontario is a small, average income town of 7,500 on Lake Huron. To make sure that local people could have access to their own doctors, the town needed to construct a medical clinic. Price tag - $2,500,000 (all prices in this exhibit are in Canadian dollars). Local industry, the government and a few wealthy individuals gave most of the money but they were still $200,000 short.
Background
The general public had not been asked. Holiday residents Mary Attfield and Steve Thomas wondered why not. So, they set about organising a simple but effective local appeal.
Special characteristics
A simple doordrop (householder) pack – outer and reply envelopes, letter and coupon. It was delivered to 5,000 households in the Goderich catchment area.
Costs
Less than $0.20 each doordrop. Printing was done by a local newspaper, for free.
Results
$250,000 raised (ROI of 250:1) The largest donation was $25,000 and there were many, many smaller ones.
Merits
It shows that if there is a true community need, when you ask, people will give.
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/23299-Goderich-pic1.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1433218167&s=6d17a523e048ac39a8f08821b10575db)
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/23299-Goderich-pic2.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1433218186&s=e843be93b99f8f376f62f88f8d4e8366)
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/23299-Goderich-pic4.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1433218214&s=3993f12d42ccd30c6da782de7ab40342)
![](https://classy-cobra.transforms.svdcdn.com/production/images/Case_Studies/DM/23299-Goderich-pic6.jpg?w=640&auto=compress%2Cformat&fit=crop&dm=1433218237&s=1fe8c2ed3898201ecf389cacded0db28)
Also in Categories
-
- Small charities