If you want expert advice and guidance on writing a great direct mail pack or campaign, there's no better place to come than this section of SOFII’s direct mail showcase.

• Lisa Sargent’s direct mail thank-you letter clinic. How to write a better thank-you letter (and why it matters) 
• SOFII announces the return of the thank-you letter clinic
• In lieu of flowers: how to write lively memorial donation thank-you letters
• Chinese take away: reinventing fundraising in the People’s Republic of China. Daryl Upsall.
• Let’s keep in touch. About losing your donors needlessly. Rachel Hunnybun.
• Everything you need to know about the annual appeal letter. Made easy. Tom Ahern and Jay Love. This is a treasure. Really.
• A profile of Mal Warwick: America’s genial guru of fundraising direct mail. Jerry Huntsinger: 80-years young. Your route in to Jerry’s 55 tutorials, the detailed fundamentals of direct mail fundraising.
• Musings of a direct response fundraiser no. 1: revisiting the basics. Jonathon Grapsas.
• Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’. Jonathon Grapsas.
• Reader knowledge, real voices, great stories and big points of view. Liz Loudon.
• How to really understand fundraising’s reigning big idea, direct mail. Mal Warwick’s classic book reviewed by Jan Chisholm.

You can return to the main direct mail showcase page here.