Inside secrets of the copywriter’s art – the how I wrote it’ series

Focus­ing on the craft of direct mail letter-writing.

Written by
SOFII Contributors
Added
August 31, 2018

The ‘how I wrote it’ series. Focusing on the craft of direct mail letter-writing

This series of ‘how to’ articles provides working guides on how some of the most important and influential direct mail campaigns were created and driven to success. The ‘How I wrote it’ series was conceived and created by SOFII’s great friend the writer Fergal Byrne, who interviewed many of the world’s great fundraisers to glean their secrets and share them here, with you.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

If you want to create the best possible direct mail, please also see the 55 tutorials of Jerry Huntsinger, here.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

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