Inside secrets of the copywriter’s art – the ‘how I wrote it’ series
Focusing on the craft of direct mail letter-writing.
- Written by
- SOFII Contributors
- Added
- August 31, 2018
The ‘how I wrote it’ series. Focusing on the craft of direct mail letter-writing
This series of ‘how to’ articles provides working guides on how some of the most important and influential direct mail campaigns were created and driven to success. The ‘How I wrote it’ series was conceived and created by SOFII’s great friend the writer Fergal Byrne, who interviewed many of the world’s great fundraisers to glean their secrets and share them here, with you.
* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.
If you want to create the best possible direct mail, please also see the 55 tutorials of Jerry Huntsinger, here.
- How I wrote it: the NSPCC’s Simple pack.
- How I wrote it: the Amnesty pen letter. The story of a true classic.
- How I wrote it: the Salvation Army UK’s first large-scale cold mailing.
- How I wrote it: Mal Warwick on his letter for the Union of Concerned Scientists.
- How I wrote it: Jules Brown talks about the Women’s Aid fundraising letter.
- How I wrote it: Alan Sharpe’s War Child fundraising letter.
- How I wrote it: the Make-A-Wish Foundation’s prospect letter. *
- How I wrote it: the Starlight Children’s Foundation emergency appeal.
- How I wrote it: the ActionAid iguana letter.
- How I wrote it: the Sharp HospiceCare conversion letter.
Chosen because they’re classics of direct mail, really, all of the above deserve a special mention. Or do you disagree? If so, please leave a comment below or e-mail joe@sofii.org to contribute your thoughts in more detail.
You can return to the main direct mail showcase page here.
