Welcome to SOFII’s direct mail, door drops and household deliveries showcase. In this first section we bring you the very best examples from our treasure trove of direct mail wonders. 

These include legendary packs such as Amnesty International’s pen pack, the novel innovations of Botton Village, International Spinal Research Trust’s superb thank you letter and so much more.

The best of direct mail

• Ryton Gardens: recyclable mailing. 
• CPAR: ‘plant a tree in Ethiopia’ mailing. 
• Greenpeace’s ‘Stop Thorp’ campaign court case mailing. With the £250,000 tick box.
• The National Asthma Campaign: straws mailing. 
• Amnesty International: the pen pack. 
• Amnesty International: the letter in the pen pack. 
• Help the Aged: ‘you have this gift’ direct mail pack. 
• Help the Aged ‘…little piece of plastic’ direct mail acquisition pack. A different, perhaps earlier version of this classic pack.
• How I wrote it: the Make-A-Wish Foundation’s prospect letter. 
• Book Aid International: the Reverse Book Club. The concept that inspired the creation of SOFII.
• British Heart Foundation: the ‘calculate the cost of heart disease’ mailing. 
• ISRT thank-you and welcome letter. 
• Operation Raleigh: toilet paper mailing. 
• Botton Village: giving donors choices. 
• Botton Village ‘Frances’ pack. 
• Muscular Dystrophy Group: envelope test. 
• Dogs Trust: sponsor a dog. 

You can return to the main direct mail showcase page here.