Saying thank you nicely, in a letter

Saying thank you to your donors can make all the difference when it comes to retention. Here are examples of thank you DM packs that transformed their organisations’ fundraising.

Written by
SOFII Contributors
Added
August 31, 2018

In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal

This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.

Read more

Two of the greatest fundraising letters ever written

In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.

Read more

The time for leadership - giving in the time of coronavirus

The latest body of research by Mark Phillips and Bluefrog Fundraising highlights the need for leadership at a crucial time for fundraisers.

Read more

The Good Suspended video series part two - three more fantastic little films

There is nothing ordinary about how these people are reaching out to help others. Innovation, kindness and generosity abound in these three videos celebrating the unsung heroes of the coronavirus pandemic.

Read more

Coronavirus research finding. What do donors think about giving now?

Are you communicating with donors during the coronavirus pandemic? Showing innovation? Valuing your donors? If so, this research by Bluefrog Fundraising shows that you could be on the right path in these uncertain times.

Read more