Saying thank you nicely, in a letter

Saying thank you to your donors can make all the difference when it comes to retention. Here are examples of thank you DM packs that transformed their organisations’ fundraising.

Written by
SOFII Contributors
Added
August 31, 2018

In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST

Love quizzing? Love fundraising? Please join us for our brand new fundraising quiz. Show your support for SOFII, have a laugh and win great prizes too. Only £5 to enter! 

Read more

Simone Joyaux, campaigning fundraiser extraordinaire, has died

SOFII has lost a great friend, a great fighter, an exemplary force for good.

Read more

Savvy students volunteer to help charities in times of crisis

Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis. 

Read more

The Fundraising Recruitment Universe - six tips for mastering a video interview

The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.

Read more

The wit and wisdom of George Smith - Never sneer at an Oscar

Back in 1993, George Smith extolled the virtues of the now ubiquitous fundraising awards. 

Read more