Saying thank you nicely, in a letter
Saying thank you to your donors can make all the difference when it comes to retention. Here are examples of thank you DM packs that transformed their organisations’ fundraising.
- Written by
- SOFII Contributors
- Added
- August 31, 2018
In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.
* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.
Thank-you mailings
- NSPCC’s thank-you mailing.
- Farm Africa: a thank-you letter and gift.
- Greenpeace Australia Pacific: the welcome process.
- Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs. *
- ISRT thank-you and welcome letter.
See also Lisa Sargent’s direct mail thank-you letter clinics, here.
You can return to the main direct mail showcase page here.
