Say­ing thank you nice­ly, in a letter

Say­ing thank you to your donors can make all the dif­fer­ence when it comes to reten­tion. Here are exam­ples of thank you DM packs that trans­formed their organ­i­sa­tions’ fundraising.

Written by
SOFII Contributors
Added
August 31, 2018

In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

Thank-you mailings

See also Lisa Sargent’s direct mail thank-you letter clinics, here.

You can return to the main direct mail showcase page here.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

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