Say­ing thank you nice­ly, in a letter

Say­ing thank you to your donors can make all the dif­fer­ence when it comes to reten­tion. Here are exam­ples of thank you DM packs that trans­formed their organ­i­sa­tions’ fundraising.

Written by
SOFII Contributors
Added
August 31, 2018

In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

Thank-you mailings

See also Lisa Sargent’s direct mail thank-you letter clinics, here.

You can return to the main direct mail showcase page here.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

Six essential steps to improving your supporter experience

Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.

Read more

The key to a successful corporate partnership – finding the ‘sweet spot’

What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.  

Read more

How to write for your most generous eyes and hands

Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 

Read more

SolarAid: Lighting the way

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Read more

Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report

Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report. 

Read more

Also in Categories


    

Tags



Share