Saying thank you nicely, in a letter

Saying thank you to your donors can make all the difference when it comes to retention. Here are examples of thank you DM packs that transformed their organisations’ fundraising.

Written by
SOFII Contributors
Added
August 31, 2018

In many ways, saying ‘thank you’ to your donors is the most crucial aspect of a great fundraising campaign. Recognising donors and celebrating their contributions allows organisations to bring these supporters on a journey, reinforcing their desire to give. Below are five superb examples of great ‘thank you’ campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

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