Sample thank-you letters for you to swipe

Next to your fundraising appeals, your thank-you letter is the most important communication that a donor receives. So shouldn’t it sparkle with sincerity?

Written by
Lisa Sargent
Added
June 26, 2011

Profit from Lisa’s thank-you letter clinic

Specially for SOFII the talented Lisa has prepared an annotated, instructive series of ‘before’ and ‘after’ thank-you letters from around the world. Click here to review the first seven of these, from five countries – Ireland, UK, USA, Canada and Australia. With thanks to all SOFII users who sent in their thank-you letters for Lisa’s clinic.

Here are eight examples to help inspire you write your next one.

Example 1, from the Ontario Science Centre, Toronto, Canada.

Example 2, from Menzies Research Institute, Tasmania, Australia.

Example 3, from the ALS Society of Canada, a medical research and welfare charity.

Example 4, from the Cancer Council of New South Wales, Australia.

Example 5, from Dunwoody College of Technology, Minneapolis, USA.

Example 6, from a UK-based conservation trust.

Example 7, from a children’s care and welfare charity in Ireland.

About the author: Lisa Sargent

Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Recent Articles

CDE project 6 section 4.9: Keep it simple

In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.

Read more

Leading the resistance: the American Civil Liberties Union

Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.

Read more

Legacies, they’re nowt to do with thee!*

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

Read more

CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

Read more

Peer-to-Peer Fundraising: a mini guide for nonprofits

Great peer-to-peer fundraising campaigns can reap terrific results but they can also seem rather daunting and hard to organise. Expert Dan Quirk talks you through how best to set up and make the most of a peer-to-peer campaign in this quick and simple guide.

Read more

Also in Categories