Sample thank-you letters for you to swipe

Next to your fundraising appeals, your thank-you letter is the most important communication that a donor receives. So shouldn’t it sparkle with sincerity?

Written by
Lisa Sargent
Added
June 26, 2011

Profit from Lisa’s thank-you letter clinic

Specially for SOFII the talented Lisa has prepared an annotated, instructive series of ‘before’ and ‘after’ thank-you letters from around the world. Click here to review the first seven of these, from five countries – Ireland, UK, USA, Canada and Australia. With thanks to all SOFII users who sent in their thank-you letters for Lisa’s clinic.

Here are eight examples to help inspire you write your next one.

Example 1, from the Ontario Science Centre, Toronto, Canada.

Example 2, from Menzies Research Institute, Tasmania, Australia.

Example 3, from the ALS Society of Canada, a medical research and welfare charity.

Example 4, from the Cancer Council of New South Wales, Australia.

Example 5, from Dunwoody College of Technology, Minneapolis, USA.

Example 6, from a UK-based conservation trust.

Example 7, from a children’s care and welfare charity in Ireland.

About the author: Lisa Sargent

Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Recent Articles

The positives and negatives of emotional fundraising

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

Read more

Jack’s story, from Claire House Children’s Hospice

A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

Read more

The use and misuse of emotion

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

Read more

Fundraising Inspiration Advent Calendar 2016

Following the success of last year’s advent calendar, SOFII once again brings you fantastic fundraising ideas, one for every day of the month of December. We’ll add new links to this page every week until Christmas. Happy Holidays!

Read more

SOFII stars: great fundraising writers

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

Read more

Also in Categories