CDE project 6 section 2: the emotional fundraising showcase

Written by
The Commission on the Donor Experience
March 31, 2017

In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations and several articles in pdf format that you can download immediately here. At the end you'll find links to a range of short video clips that show aspects of emotional storytelling. 

To download click on the pdf file you want and it should download immediately. For PowerPoint files click the icon second in from the right.

2.1.The magic of Oxytocin. Why emotional storytelling works so well.

2.2. Caius and Marcellus. The two types of story

2.3. London's bid for the 2012 Olympics

2.4. RNLI the lifeboatmen

Each of the images below is the first page of a downloadable PDF document. Please click on the image to download the documents in full. 

2.5. The remarkable story of Gabriella's feet

2.7. Going over the top, why emotional memories matter

2.8. Every parent's worst nightmare. Ken Kesey

2.9. Hope and Play's thank-you email

2.10. University of Maryland thank-you letter

2.11 University of Warwick thank you email

2.12. George Orwell on emotion

2.13. Great emotion on SOFII and The Agitator

Click here to view short video clips that show aspects of emotional storytelling.

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Related case studies or articles

CDE project 6. The emotional fundraising showcase

2.12. The emotional fundraising showcase video collection

Read more

CDE project 6 section 4: donors and emotion.

Selected articles exploring the role and impact of emotion on the donor experience.

This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.

Read more