CDE project 6 section 2: the emotional fundraising showcase
- Written by
- The Commission on the Donor Experience
- Added
- March 31, 2017
In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations and several articles in pdf format that you can download immediately here. At the end you'll find links to a range of short video clips that show aspects of emotional storytelling.
To download click on the pdf file you want and it should download immediately. For PowerPoint files click the icon second in from the right.
2.1.The magic of Oxytocin. Why emotional storytelling works so well.
2.2. Caius and Marcellus. The two types of story
2.3. London's bid for the 2012 Olympics
If you're having trouble watching the video in the powerpoint, you can also find it here.
2.4. RNLI the lifeboatmen
If you're having trouble watching the videos in the powerpoint, you can also find it here.
Each of the images below is the first page of a downloadable PDF document. Please click on the image to download the documents in full.
2.5. The remarkable story of Gabriella's feet
2.7. Going over the top, why emotional memories matter
2.8. Every parent's worst nightmare. Ken Kesey
2.9. Hope and Play's thank-you email
2.10. University of Maryland thank-you letter
2.11 University of Warwick thank you email
2.12. George Orwell on emotion
2.13. Great emotion on SOFII and The Agitator
Click here to view short video clips that show aspects of emotional storytelling.
