Goderich medical clinic campaign

Exhibited by
Steve Thomas
Added
October 26, 2009
Medium of Communication
Door-drops and householders.
Target Audience
Individuals, single gift.
Type of Charity
Country of Origin
Canada.
Date of first appearance
2004.

SOFII’s view

A really lovely, straightforward but effective appeal, which shows that if there is a true community need, when you ask, people will give.

Creator / originator

Mary Attfield and Steve Thomas (as volunteers)

Summary / objectives

Goderich, Ontario is a small, average income town of 7,500 on Lake Huron. To make sure that local people could have access to their own doctors, the town needed to construct a medical clinic. Price tag - $2,500,000 (all prices in this exhibit are in Canadian dollars). Local industry, the government and a few wealthy individuals gave most of the money but they were still $200,000 short.

Background

The general public had not been asked. Holiday residents Mary Attfield and Steve Thomas wondered why not. So, they set about organising a simple but effective local appeal.

Special characteristics

A simple doordrop (householder) pack – outer and reply envelopes, letter and coupon. It was delivered to 5,000 households in the Goderich catchment area.

Costs

Less than $0.20 each doordrop. Printing was done by a local newspaper, for free.

Results

$250,000 raised (ROI of 250:1) The largest donation was $25,000 and there were many, many smaller ones.

Merits

It shows that if there is a true community need, when you ask, people will give.