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70 pages tagged with Digital:
- A case for crowdfunding Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
- A story that wakes you up in your career If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
- ANT Foundation: how new technologies delivered the human touch during Covid-19 This is a marvellous story about how an Italian cancer charity responded to the pandemic by innovating while maintaining their human touch.
- Blind Low Vision NZ: Paws for Purpose collection box auction This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme.
- Blue Cross: Tap Dogs Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
- Born Free Foundation: Life in lockdown video campaign Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
- Breast Cancer Research Foundation: ‘Pink Mercy’ skin Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
- British Heart Foundation: MyMarathon Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
- CAFOD: Digital Advent campaign with ethical, authentic creative CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
- Cancer Research UK’s ‘no-make-up selfie’ campaign An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn't exist.
- Cards Against Humanity Saves America In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes.
- CDE project 11c digital section 1: the approach Digital, mobile and email fundraising did not feature a great deal in the Etherington report of 2015 - or the maelstrom of media focus following the tragic death of Olive Cooke.
- CDE project 11c digital section 2 part 1: putting the principles and actions into practise Technological innovation and its use for charity - Understand and design based on donor preferences - Online Journeys
- CDE project 11c digital section 2 part 2: putting the principles and actions into practise Usability - General website usability - Accessibility - Language use - Storytelling - Storytelling and conversations
- CDE project 11c digital section 2 part 3: putting the principles and actions into practise Marketing consent - Email marketing - Mobile-oriented design and browser adaptation - Search Engine Optimisation - How donations are accepted
- CDE project 11c summary: digital This guidance is intended to help fundraisers, supporter engagement staff and the organisation you work for to design better online supporter experiences that engage and delight them.
- CDE project 23: part 3 - project 11 11. Communication with individual donors 11a. Mass Media 11b. Direct Mail 11c. Digital 11d. Community fundraising 11e. Telephone fundraising 11f. Face to face fundraising
- Charity e-commerce – learning from the best online shops in the sector Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
- ChatGPT and fundraising – what do you need to know? (part one) You’ve probably heard about ChatGPT. You might have read about how it could revolutionise (or destroy) everything from internet searches to journalism. But as fundraisers, what do you really need to know? In part one of a two-part piece, we ask three digital fundraisers to give us their opinions on ChatGPT.
- ChatGPT and fundraising – what do you need to know? (part two) In the second instalment of our series on ChatGPT and fundraising, SOFII talks to Cherian Koshy – the founder of a platform that democratises access to artificial intelligence and machine learning for nonprofit organisations. Dive in and explore Cherian’s in-depth insights and opinions on ChatGPT for fundraisers.
- Chinese take away: reinventing fundraising in the People's Republic of China Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.
- Cork Simon Community: Small-scale pandemic crowdfunding How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
- Diabetes UK: One Million Steps Challenge digital pivot How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- Help Hollie ‘pants on your head’ campaign A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
- Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.
- Hope and Homes for Children: End the Silence Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
- How Alzheimer's Society transformed it’s online giving experience Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.
- How crowdfunding is helping fundraise for community projects Sarah Daren explains how crowdfunding sites can be used not just for start-up businesses but to benefit entire communities, as demonstrated in towns and cities across the USA.
- How Save the Dogs used a founder’s birthday for fundraising success Discover the multi-channel campaign that helped an Italian charity raise enough money to build a shelter for stray dogs.
- How to find new e-mail subscribers for your organisation – the right way Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
- JustGiving: a ‘for profit, for good’ platform for online giving. Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here.
- Knickers Model’s Own in aid of Cancer Research UK A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Lung Foundation Australia: Christmas 2020 digital campaign Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
- Macmillan Cancer Support: eCards platform update Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.
- Marie Curie: Alpaca Meet & Greet Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
- Mermaids: how one man raised £250k by playing a game. The story of how one man took on prejudice and transphobia by raising £250k in just two days.
- Mind Pause Box A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
- Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.
- MSF warehouse: virtual catalogue and mass marketing campaign This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
- MyOxfam app The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
- National Trust for Scotland: ROOTS regular giving campaign For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
- New year, new changes in digital fundraising – five tips to help you prepare Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?
- NSPCC's improved online giving experience An easy and accessible user experience was the aim of the game for the NSPCC when they decided to overhaul their online donation pages.
- Pete for America: Leaderboard challenge election fundraising What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
- Planned Parenthood: Donate in Pence’s name At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
- Playmob: a gaming platform to raise money for global projects A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
- Really Ugly Sweater In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.
- Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts An insightful use of technology that brings RNLI donors closer to the lifesaving work. This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
- Shelter: Christmas ecard campaign Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
- Shine: virtual balloon races What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
- Snowdogs: Tails in Wales Trail This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
- Strike Debt: The Rolling Jubilee telethon Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
- Sumatran Orangutan Society: Rainforest home appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- Ten easy fixes for the design of your donation form Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.
- Testicular Cancer New Zealand: #GOBALLSOUT This attention grabbing digital campaign captured the imagination of Tom Hodgson. Find out why he wishes he thought of it, by reading the complete case study.
- The hashtag - I wish I’d thought of that Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore?
- The Salvation Army: Christmas cross channel digital recruitment campaign In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
- The Salvation Army: Why is it so hard to see black and blue? Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
- The Sandcastle Trust: Christmas appeal and fundraising film Small charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.
- The Trussell Trust: Michael McIntyre’s lockdown video calls Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust.
- UNESCO: Empowering Local Radios with ICTs An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
- UNFPA: ‘No matter what’ digital acquisition campaign In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
- UNICEF Canada: 360° immersive experience Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
- War Child - Armistice War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
- WaterAid: The Big Dig A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
- Why have a board? You have to have a board. That’s what the law says. Any other reason? Well, having a board really does add value – more value than just raising or giving money.
- World Vision: The Story Shop Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
- Worldwide Breast Cancer - Know Your Lemons campaign How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
