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25 pages tagged with Digital:
- A case for crowdfunding Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.
- ANT Foundation: how new technologies delivered the human touch during Covid-19 This is a marvellous story about how an Italian cancer charity responded to the pandemic by innovating while maintaining their human touch.
- Blind Low Vision NZ: Paws for Purpose collection box auction This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme.
- Born Free Foundation: Life in lockdown video campaign Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
- CAFOD: Digital Advent campaign with ethical, authentic creative CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
- Charity e-commerce – learning from the best online shops in the sector Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
- ChatGPT and fundraising – what do you need to know? (part one) You’ve probably heard about ChatGPT. You might have read about how it could revolutionise (or destroy) everything from internet searches to journalism. But as fundraisers, what do you really need to know? In part one of a two-part piece, we ask three digital fundraisers to give us their opinions on ChatGPT.
- ChatGPT and fundraising – what do you need to know? (part two) In the second instalment of our series on ChatGPT and fundraising, SOFII talks to Cherian Koshy – the founder of a platform that democratises access to artificial intelligence and machine learning for nonprofit organisations. Dive in and explore Cherian’s in-depth insights and opinions on ChatGPT for fundraisers.
- Cork Simon Community: Small-scale pandemic crowdfunding How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
- Diabetes UK: One Million Steps Challenge digital pivot How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
- Fauna & Flora International: Testing always-on digital fundraising Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
- Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.
- How to find new e-mail subscribers for your organisation – the right way Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
- Lung Foundation Australia: Christmas 2020 digital campaign Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
- Marie Curie: Alpaca Meet & Greet Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
- Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.
- National Trust for Scotland: ROOTS regular giving campaign For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
- New year, new changes in digital fundraising – five tips to help you prepare Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?
- Pete for America: Leaderboard challenge election fundraising What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
- Sumatran Orangutan Society: Rainforest home appeal Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
- The Salvation Army: Christmas cross channel digital recruitment campaign In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
- The Salvation Army: Why is it so hard to see black and blue? Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.
- The Sandcastle Trust: Christmas appeal and fundraising film Small charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.
- The Trussell Trust: Michael McIntyre’s lockdown video calls Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust.
- UNFPA: ‘No matter what’ digital acquisition campaign In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
