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48 pages tagged with Major donors:
- ActionAid’s Bold Move: giving donors a say over strategy Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
- Are you asking for gifts personally, face-to-face? Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
- CDE project 23: part 2 - project 7 - 10 7. Companies 8. Trusts and foundations 9. Major donors 10. Legacies
- CDE project 9 summary: major donors This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
- CDE project 9: appendices 1 and 2 - case studies and sources Links to case studies and sources.
- CDE project 9: appendix 3 - methodology As explained in the ‘Approach’ section, the project draws conclusions from the sources listed here.
- CDE project 9: links across the Commission projects Links between the major donors project and all of the other projects of the Commission.
- CDE project 9: putting the principles and actions into practice - part 1 Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is.
- CDE project 9: putting the principles and actions into practice - part 10 Learning from success stories.
- CDE project 9: putting the principles and actions into practice - part 2 Deciding whether major donor fundraising is really right for your organisation.
- CDE project 9: putting the principles and actions into practice - part 3 Seeking out the donor’s story.
- CDE project 9: putting the principles and actions into practice - part 4 Seeing the relationship from the donor’s point of view.
- CDE project 9: putting the principles and actions into practice - part 5 Making the relationship personal and authentic.
- CDE project 9: putting the principles and actions into practice - part 6 Building major donors’ support over time.
- CDE project 9: putting the principles and actions into practice - part 7 Handling things well when they go wrong.
- CDE project 9: putting the principles and actions into practice - part 8 Looking and behaving like one organisation.
- CDE project 9: putting the principles and actions into practice - part 9 Retaining your major donor fundraisers.
- CDE project 9: the approach There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.
- Centennial Parklands Foundation Transplant Appeal With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
- Culver Academies: by example campaign It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.
- Exploring the evolution and trends of mid-level fundraising What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
- From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
- Give that gift back! What happens if a donor wants their money back? Donna Caputo has some advice.
- Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
- Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century. The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.
- How MQ’s brilliant faith in relationships is launching them into sustainability The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors.
- How thank-you letters can help you achieve your major giving potential Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.
- I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.
- If it were easy to do we wouldn’t need you Karen Osborne explains why you should avoid the easy route if you want transformational major gifts for your organisation.
- Is Asian charity different from Western charity? Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.
- Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
- Nature Conservancy: launch of their Science Council Many fundraisers shy away from asking for big gifts particularly through the mail, but experience constantly shows that if it is well done, it works.
- NSPCC: Legacy-themed Garden of Magical Childhood This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
- NSPCC’s Full Stop campaign - SOFII’s view As we come to the end of the story of the NSPCC's unparalleled Full Stop campaign, SOFII founder Ken Burnett shares his praise for such a powerful, donor-focused appeal.
- Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’ Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.
- RNLI: the legacy letter This is a classic example of a direct appeal to supporters, asking for information that will help plan future income. The candid, plain-speaking, respectful copy reminds supporters that RNLI relies heavily on legacies to fund their work. You can read the whole thing here.
- So you want more major gifts this year? Here’s the secret! Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
- SOS Children’s Villages Belgium: a corporate partnership aimed at six people An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
- Ten fundraising truths inspired by Booker T. Washington Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
- The donor pyramid is dead… Long live the donor pyramid! Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
- The first ever major donor dinner – c. 970 BC With a clear target, a list of major prospects, an inspirational lead gift and a fantastic end result, the only thing that's not 'state of the art' about this event is that it happened 3,000 years ago.
- The Foundling Hospital appeal, 1728-1745 Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
- The RNLI’s ‘Jail and Bail’ fundraising event Imagine being able to send your boss to ‘jail’ for a good cause - how much fun that could be (sorry boss!). As Leesa Harwood of the RNLI showed at IWITOT 2018, it’s a great way to have fun and make money for a good cause.
- What can 6,000 appeal letters show you about fundraising 100 years ago? In 1912, researcher William Harvey Allen studied an incredible 6,000 fundraising appeals – and then wrote a book about it. In some ways, it’s a bit like an early SOFII, a place where Allen documented the fundraising tips (and mistakes) of his time. Marina Jones takes you through Allen’s findings and shares some of the ways in which fundraising hasn’t changed.
- What can 6,000 fundraising appeals from 1912 teach you about asking for money? In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.
- What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode one. This first episode of the What Donors Want podcast from I.G Advisors offers terrific insight into what your donors want with Alfonsina Peñaloza, Programme Officer for Global Development and Population at the William and Flora Hewlett Foundation giving her expert opinion.
- What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three. We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.
- William Quarrier – the most determined fundraiser of all time? Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?
