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10 pages tagged with Major donors:
- Exploring the evolution and trends of mid-level fundraising What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
- From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
- Harvard University: 17th century major gift fundraising The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.
- I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.
- Lifetime giving to lasting impact – connecting major donors and legacy fundraising Claire Routley looks at the intersection of major donor and legacy fundraising. Claire explores the fact that, for many high-value supporters, giving during their lifetime and leaving a gift in their will are not separate fundraising decisions.
- Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’ Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.
- So you want more major gifts this year? Here’s the secret! Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
- Ten fundraising truths inspired by Booker T. Washington Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
- What can 6,000 appeal letters show you about fundraising 100 years ago? In 1912, researcher William Harvey Allen studied an incredible 6,000 fundraising appeals – and then wrote a book about it. In some ways, it’s a bit like an early SOFII, a place where Allen documented the fundraising tips (and mistakes) of his time. Marina Jones takes you through Allen’s findings and shares some of the ways in which fundraising hasn’t changed.
- What can 6,000 fundraising appeals from 1912 teach you about asking for money? In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.
