SPOTLIGHT ON FESTIVE FUNDRAISING
Get inspiration for your year end appeal
CAFOD: Digital Advent campaign with ethical, authentic creative
CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
Bloody Good Period: Festive period campaign
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Bible Society: ‘The Greatest Journey’ Christmas appeal
By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal
Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.
Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection
UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.
UNFPA: ‘No matter what’ digital acquisition campaign
In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
SolarAid: Lighting the way
Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report
Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report.
Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend
There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
21 and ½ tips for writing better fundraising materials
Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!
Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon
In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?
Keep reading to find out!
Collecting stories from your donors
Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
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