CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal

by BuildGood

Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.

Don’t be tone deaf on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

International Committee of the Red Cross: helping victims of the Turkish-Greek conflict

by ICRC

Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.

The Distinguished Gentleman’s Ride: Riding for a cause

by SOFII

The Distinguished Gentleman’s Ride (DGR) combines fun with a good cause. This growing organisation that has been running excellent events since 2012 and making a real difference to men’s physical and mental health. 

Oamaru Blue Penguin Colony: ‘Adopt a penguin’

by Simone Owens

From the supporter experience edition of I Wish I’d Thought of That (IWITOT) comes a great story of an organisation showing just what providing a brilliant supporter experience means.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

How to create a donor journey map

by Ally Smith

Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.

Stop f***ing about with your logo and stick to fundraising instead

by Mark Phillips

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector

by Jasmine Awad

Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Planned Parenthood: Donate in Pence’s name

by Laura Golland

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

Abortion Support Network: ‘Why do you support ASN?’

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

World’s shortest stupid nonprofit ad

by Jeff Brooks

Sorry if this series offends. It’s meant to provoke, challenge the blinkered and encourage improvement. And its author Jeff Brooks could have said, the world’s stupidest short nonprofit ad. It’s difficult to see how anyone imagined this ad would be a good idea. Well, actually, it’s difficult to see, period. As Jeff says, ‘Get real…’