CDE project 15 appendix 1 & 2
- Written by
- The Commission on the Donor Experience
- Added
- May 28, 2017
Appendix 1
Case studies of organisations that ensure their board meetings are donor focused
Guide Dogs for the Blind
Make an impressive statement at the start at every board meeting, which instantly concentrates minds:
ActionAid
This charity initially began its board meetings with an empty chair at the board table to represent their beneficiaries who, although they couldn’t be there, are all hugely interested in the discussions that might take place round that table.
Further chairs were added for supporters and for staff, which soon became impractical.
Eventually, the boardroom’s wall was adorned with the image of three empty chairs, each representing a donor, a beneficiary and staff. The point is that these empty chairs are a physical and welcome reminder of the key stakeholders who are not in the room.
Appendix 2
Preliminary recommendations for the sector and sector bodies
- We need to encourage and support trustees. When we hear an experienced trustee say, ‘If I were not deeply immersed in the sector, I would worry about being a trustee’, we can anticipate that recruiting trustees may be more difficult in the future. Sector bodies need to ensure that we provide a balanced picture and ensure potential trustees know they will be supported.
- There is a necessity for the sector to fundraise and invest in fundraising. This message feels lost in the criticism of trustees – the sector and sector bodies need to be loud and clear about this. We do need to ask for donations and support.
- There is a lack of awareness of the extent and availability of fundraising training for new and existing trustees, and specifically for people who are concerned that fundraising governance is largely absent.
- Confusion surrounding the boundaries between governance and executive control in the fundraising area
- Trustee inductions and preparation for fundraising governance
- A sense that there is little specific fundraising training for trustees that focusses on what they need to know to exercise governance
- Maintain the drive to raise awareness – even boards that have looked at CC20 have not yet ‘internalised’ it. It will take time to change behaviour, and sector bodies have a significant part to play in maintaining focus on fundraising governance over time.