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12 pages tagged with Fundraising history:
- A medieval ‘course’ in writing an appeal Do you think appeal writing is a recent science? Think again. In this article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.
- Celebrating donor recognition through history and exploring why it works Join Marina Jones as she shares a selection of her favourite examples of donor recognition. Dating back to mediaeval times, this is a wonderful (and sometimes weird) collection of ways that donors have been recognised for their gifts.
- Five insights for fundraisers from the British Red Cross Museum of Kindness We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things.
- How do you say thank you for 41 million eggs? Fundraising history, donor recognition, supporter experience and thanking. This one has it all! Dive in and explore the many virtues of this World War One (WWI) National Egg Collection campaign. There’s plenty to inspire you and your fundraising, today.
- International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.
- Legacy brochures from 90 years ago – what’s the same and what’s different to today? This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.
- Ten fundraising truths inspired by Booker T. Washington Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!
- The Aberfan Disaster Memorial Fund – Wales, 1966 Alex Day shares what fundraisers can learn from the Aberfan disaster in 1966. Based on his superb presentation at I Wish I’d Thought of That (IWITOT) 2024, this article explores the tragic landslide in Aberfan, Wales and the bravery of those who stepped up to help.
- The pearly kings and queens – fantastic fundraising Mark Astarita tells the charming story of the pearly kings and queens. With their colourful feathered hats and hand-sewn pearl button suits, the ‘pearlies’ are an instantly recognisable London institution dating back 150 years.
- The Westminster Abbey Appeal Damian Chapman celebrates the Westminster Abbey Appeal of 1953. A massive £1 million was needed to repair the damage caused by German attacks during WWII, but the Abbey’s appeal started off slowly. Keep reading to find out how the fundraisers involved reached their target.
- What can 6,000 appeal letters show you about fundraising 100 years ago? In 1912, researcher William Harvey Allen studied an incredible 6,000 fundraising appeals – and then wrote a book about it. In some ways, it’s a bit like an early SOFII, a place where Allen documented the fundraising tips (and mistakes) of his time. Marina Jones takes you through Allen’s findings and shares some of the ways in which fundraising hasn’t changed.
- What can 6,000 fundraising appeals from 1912 teach you about asking for money? In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.
