CDE project 6 sec­tion 5: cre­ative use of emotion.

Written by
The Commission on the Donor Experience
Added
March 28, 2017

Click here for the full contents for project 6: the use and misuse of emotion.

5.1. Mark Phillips.  A communications practitioner's view


You can read the full article online here.

5.2. Robbie Macmillan The starfish story


5.4 Lauren and Sharon. Emotional conversations: how use of the telephone is changing, with emotional conversations at its heart.

5.4a The emotional leader. Jayne George interview


You can read the full article online here.

5.4b Tammy Zonker. An emotional major donor

5.4c. The moody leader


5.4d Tesse Akpeki the emotional board


You can read the full article online here.

5.5a. Seven more things to think about


5.5b. Empathy-based design. Adam Willis Dissertation


About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Related case studies or articles

CDE project 6. The emotional fundraising showcase

2.12. The emotional fundraising showcase video collection

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CDE project 6 section 4: donors and emotion.

Selected articles exploring the role and impact of emotion on the donor experience.

This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.

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CDE project 6 section 2: the emotional fundraising showcase

In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations, several articles and a series of videos that show aspects of emotional storytelling.

Read more

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