SOFII stars: a selection from SOFII’s most read articles
Specially for you, here’s a SOFII quick links reminder: shortcuts to help you find easily all the great fundraising that’s on our site.
- Written by
- June 09, 2013
To make your life easier here are direct links to 19 treasures from the best, most useful fundraising articles that feature in SOFII’s online reading rooms. There are lots more, just look.
John Grain tells us in simple terms what a good newsletter should be.
Jo Habib tells you what you need to think about to see things from the foundations’
– the donors’ – perspectives.
Brilliant fine writing from acclaimed copywriter and author Indra Sinha.
Kevin Waudby shows how great supporter insight can be the difference between a supporter giving to your cause instead of someone else’s.
No one felt more keenly about the English language, except maybe that other George, Orwell.
How to set out a legacy fundraising strategy, from Fiona McPhee.
Lisa Sargent helps you to rescue them from a fate worse than death.
Frances Hurst shows you how to create a positive attitude and be happy at work.
Andrew Papworth explains how to make off-the-page fundraising effective.
James Read, creative director and copy chief at marketing and fundraising agency Grizzard, looks at small charities that raise substantial awareness and money.
Sudeshna Mukherjee asks, do you sincerely want to be a consultant? Don’t know how to go about it? Get valuable insights here.
Why pay thousands to have an expert tell you what you’re doing wrong?
Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
SOFII and The Agitator joined forces with Revolutionise to identify, foster and develop new journalistic talent in fundraising. Here, Emily Henry, one of the essay winners tells us what she thinks is the next big thing in fundraising.
Someone somewhere is waiting for your mail. She could be a legacy prospect. Have you excluded her from your mailing list because she gave so little last time – even though she’s been making donations for years?
Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.
Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.
A review of Dan Pallotta’s TED talk, The way we think about charity is dead wrong.
An important new book about storytelling is given a special review from not just one, not just two but three of the UK's most eminently qualified reviewers.