SOFII stars: great fundrais­ing writers

Written by
SOFII
Added
November 30, 2016

Great fundraising writers on SOFII

To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers. Being a great fundraiser means being a great communicator. Great fundraisers tell inspirational, emotion-driven stories that donors relate to and feel animated by. This collection features some of the leading writers to have contributed to SOFII, but also some great sayings and adverts from the founding father of modern advertising, David Ogilvy.

Karin Weatherup

The original classic Amnesty Pen pack.

Womankind recruitment mailing.

Indra Sinha

The Amnesty ads that shook a nation.

The Bhopal ads.

‘The last word’: how copy writers can change the world.

George Smith

Twelve suggestions to help you write. 

The customers always write. 

The master of asking properly.

Harvey McKinnon

How I wrote it: the Make-A-Wish Foundation’s prospect letter

Bruce Barton

The letter that pulled 100 per cent.

The 22 letters for Deerfield Academy.

Tom Ahern

Planned Parenthood’s donor newsletter. 

David Ogilvy

His sayings (and some of his great ads too).

Dr Thomas Barnardo

Four fundraising greats. 

On the death of ’Carrots‘.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

New study finds legacy giving has gained ground beyond boomer generation

Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more.

Read more

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

Read more

Unleash the might of the donor – power as a component of a fundraising plan

Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.

Read more

Is your donor a Spiderman, Batman or a Wonder Woman?

Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.

Read more

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

Also in Categories



Tags



Share