SOFII stars: great fundraising writers

Written by
SOFII
Added
November 30, 2016

Great fundraising writers on SOFII

To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers. Being a great fundraiser means being a great communicator. Great fundraisers tell inspirational, emotion-driven stories that donors relate to and feel animated by. This collection features some of the leading writers to have contributed to SOFII, but also some great sayings and adverts from the founding father of modern advertising, David Ogilvy.

Karin Weatherup

The original classic Amnesty Pen pack.

Womankind recruitment mailing.

Indra Sinha

The Amnesty ads that shook a nation.

The Bhopal ads.

‘The last word’: how copy writers can change the world.

George Smith

Twelve suggestions to help you write. 

The customers always write. 

The master of asking properly.

Harvey McKinnon

How I wrote it: the Make-A-Wish Foundation’s prospect letter

Bruce Barton

The letter that pulled 100 per cent.

The 22 letters for Deerfield Academy.

Tom Ahern

Planned Parenthood’s donor newsletter. 

David Ogilvy

His sayings (and some of his great ads too).

Dr Thomas Barnardo

Four fundraising greats. 

On the death of ’Carrots‘.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Fear, flight and fight – turning pain into gain

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

Read more

Moving from fairness to openness

Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations. 

Read more

Bridging the empathy gap

Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 

Read more

Creating gender equality in the charity sector

A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 

Read more

Inspiration is scary

Alan Clayton shows us how to find a great ‘why?’ and how the best organisations do this by reaching for impossible ambitions. And it’s scary. But as Alan says, it’s also necessary.

Read more