SOFII stars: great fundraising writers

Written by
SOFII
Added
November 30, 2016

Great fundraising writers on SOFII

To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers. Being a great fundraiser means being a great communicator. Great fundraisers tell inspirational, emotion-driven stories that donors relate to and feel animated by. This collection features some of the leading writers to have contributed to SOFII, but also some great sayings and adverts from the founding father of modern advertising, David Ogilvy.

Karin Weatherup

The original classic Amnesty Pen pack.

Womankind recruitment mailing.

Indra Sinha

The Amnesty ads that shook a nation.

The Bhopal ads.

‘The last word’: how copy writers can change the world.

George Smith

Twelve suggestions to help you write. 

The customers always write. 

The master of asking properly.

Harvey McKinnon

How I wrote it: the Make-A-Wish Foundation’s prospect letter

Bruce Barton

The letter that pulled 100 per cent.

The 22 letters for Deerfield Academy.

Tom Ahern

Planned Parenthood’s donor newsletter. 

David Ogilvy

His sayings (and some of his great ads too).

Dr Thomas Barnardo

Four fundraising greats. 

On the death of ’Carrots‘.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed

In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.

Read more

How to master the soft skills of fundraising

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

Read more

From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

Read more

Meet the world-changers: ‘We’re here to do what donors can’t’ - Jiblu Rahman, Islamic Relief

Jiblu Rahman wowed people across the fundraising sector with his star turn in Islamic Relief’s ‘Saving lives isn’t easy’ ad campaign. Joe Burnett sat down with him to discuss the campaign and how he, as a young fundraiser, is becoming a world-changer.

Read more

Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

Read more