IWITOT is SOFII’s hugely successful annual flagship event in London. 

In a single afternoon, eighteen hand-picked speakers chosen from the spectrum of fundraising specialists will present a single inspiring fundraising idea that they wish they’d thought of – an innovative, replicable idea that we can all learn from. But the caveat is the idea cannot be their own and must be someone else’s.


The date: Thursday 21st Februrary 2019

The time: 14:00 – 17:00 pm (followed by a drinks reception)


The venue: The Auditorium, Human Rights Action Centre, Amnesty International UK, 25 New Inn Yard, London EC2A 3EA 

The audience: 250 (or so) eager fundraisers


Click on the lightbulb to buy a ticket 



Watch this space for speakers as we confirm them. 

If you’d like to put yourself forward as a speaker or recommend a fundraiser that you think would set the IWITOT stage alight with their talent and enthusiasm for fundraising, then email Sue Kershaw at SOFII: sue@sofii.org or Josh Leigh at Open: josh.leigh@opencreates.com with details.

Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. 

In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

Wayne Murray

Wayne is Strategy Director at fundraising and communications agency Audience. He has been a professional fundraiser for over seventeen years and has experience at SMT and trustee level across all fundraising, communication and brand disciplines. Previous roles include Head of Fundraising and Brand at Refugee Action, Head of Individual Giving at Amnesty International UK, and Director of Fundraising and Communications at Prisoners Abroad (where he is now a Trustee).

Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

Camille St-Omer Donaldson

Camille has over six years’ experience in dialogue fundraising, working across F2F & telemarketing campaigns after beginning her career as a telephone fundraiser. She is currently the Training and Quality Control Assistant Manager at the British Red Cross and has her fingers in lots of pies across the organisation taking a keen interest in supporter experience and innovation. She has also recently taken up the position of co-chair of the BAME diversity network, and wants to encourage what can be challenging and taboo conversations about diversity across the sector. She is a keen public speaker and enjoys being front and centre….. Hopefully seven minutes is enough!

Camille has been specially selected as a rising star of fundraising and will be mentored by Louise Lai, client services director of Open.

Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. 

Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. 
A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time unwinds astride her motorbike and tweets @nicola_tallett.