Great ideas from Down Under

A selec­tion of mag­nif­i­cent direct mail cam­paigns from Aus­tralia and New Zealand.

Written by
SOFII Contributors
Added
August 31, 2018

The distractions of killer spiders, ideal weather and of superb rugby teams have not prevented fundraisers in Australia and New Zealand from developing their fair share of excellent direct mail campaigns as this final entry in the SOFII direct mail showcase highlights.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

  • Centennial Parklands Foundation Transplant Appeal.
  • The Royal Flying Doctor Service, Victoria: direct mail to buy a jet.
  • Guide Dogs NSW/ACT*: ‘tea for two’ appeal.
  • Seeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog.
  • Greenpeace Australia Pacific: the welcome process.
  • Australian Conservation Foundation: end of year appeal.
  • Médecins sans Frontières: ‘field partners’.
  • The Lost Dogs’ Home, Melbourne: direct mail acquisition.*
  • RSPCA New South Wales: project Guardian Angel.

    • You can return to the main direct mail showcase page here.

    About the author: SOFII Contributors

    This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

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