Great ideas from the USA
As with so many sectors, the USA often leads the way when it comes to direct mail fundraising.
- Written by
- SOFII Contributors
- Added
- August 31, 2018
Critical campaigns, audacious membership drives and targeted campaigns for major donors and legacies: this collection of packs from across the USA shows how many angles of inspiration there are to draw upon.
- The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal.
- Audubon Society of Rhode Island: special recognition of long-time donors.
- AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter.
- Ocean Conservancy: membership drive.
- McPherson Associates/ WPBT2: the ‘surprise us’ tick box.
- Fund for a Free South Africa: high value mailing.
- Make–A–Wish Foundation: high value direct mail appeal.
- Steel Yard: ‘fund a day’ appeal.
- The National Park Foundation: ‘Plan for Parks’ mini-proposal.
- Habitat for Humanity International: Hungary mailing.
- HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.
- Southern Poverty Law Center: Partners for the Future legacy letter and brochure.
- Common Cause Citizen’s Committee: major donor upgrade.
- The National Campaign for Tolerance: The Wall of Tolerance appeal.
- Longwood Gardens direct mail membership acquisition pack.
- Jerry Falwell’s Liberty Alliance: emergency appeal for cash.
- Nature Conservancy: launch of their Science Council.
- International Campaign for Tibet Freedom: bracelet appeal.
- NARAL Leadership Circle: membership renewal.
You can return to the main direct mail showcase page here.
