Direct mail from Africa and Asia

A small but hope­ful­ly grow­ing col­lec­tion of inno­v­a­tive and instruc­tive cam­paigns from Africa and Asia.

Written by
SOFII Contributors
Added
August 31, 2018

These innovative and often ground-breaking campaigns from Africa and Asia show the power of direct mail but also its flexibility, especially for small organisations working in developing markets.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

You can return to the main direct mail showcase page here.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

The key to a successful corporate partnership – finding the ‘sweet spot’

What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.  

Read more

How to write for your most generous eyes and hands

Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 

Read more

SolarAid: Lighting the way

Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.

Read more

Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report

Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report. 

Read more

Procuración de fondos descolonizada que sí funciona: ¿mito o realidad?

Lizi Zipser, directora de estrategia global e información en Blue State, analiza las complejidades de descolonizar las solicitudes de fondos y explica por qué hacerlo bien no es tan simple como cambiar la fotografía.

Read more

Also in Categories


    

Tags



Share