SOFII stars: treasures of legacy marketing
- Written by
- SOFII
- Added
- November 02, 2016
Exhibits
University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
The Greenpeace legacy beer mat
University of Oxford: legacy brochure
AARP – formerly the American Association of Retired Persons: legacies booklet and newsletter
The NSPCC legacies TV ad: the ‘what will we leave?’ campaign
Association of International Cancer Research: Inspiring Stories Book
Greenpeace Sweden’s legacy commercials
- The Good Will Guide, from Catholic Children’s Society, UK
- The Living Legacy Society newsletter, from the Union of Concerned Scientists, USA
- University of Michigan, USA. Newsletter, plus reply form
- Voices for Justice newsletter, from Human Rights Watch, USA
- Legacy of Hope newsletter and reply form, from Bread for the World, USA
- Partners for the Future legacy letter and brochure, from Southern Poverty Law Center, Montgomery, Alabama, USA
- The Harry Secombe ‘soft sell’ legacy approach, from The National Society for the Prevention of Cruelty to Children, UK.
Articles
Just the facts on legacy giving, by Mal Warwick.
NSPCC – a new approach to legacy training
Results from the International Gift Planning Survey
We hope you find these SOFII Stars useful. Please keep for handy reference or go here to see all SOFII Stars.