Here at SOFII we’ve developed a veritable smorgasbord of great case studies, articles and thought pieces showcasing the very best of UK direct mail, door drop and household delivery campaigns.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

• Friends of the Earth steadying the ship: looking after your supporters when a media storm hits.*
• RSPB: a letter to the future. *
• Save the Children’s capital appeal: buy a brick.
• WWF: Year of the Tiger Christmas appeal.
• Shelter’s Joan and Rudy pack: a pet dog helps homeless old people.
• EveryChild Gift Aid ‘mop-up’ campaign.
• Breakthrough Breast Cancer: ‘touch look check’ campaign.
• Friends of the Earth: the Bee Cause.
• The Salvation Army: Christopher’s letter.
• The Zimbabwe Association: emergency appeal.
• WSPA: the ‘big bear build’ and ‘big bear rescue’ appeals.
• Action on Hearing Loss: put a gift in your will.
• SolarAid: ‘spread the light’ campaign.
• Parkinson’s UK: the Dave the Worm campaign.
• Sense’s magical Christmas: a special appeal from Teddy.
• Cancer Research UK: the letter from cancer.
• RNLI: train one, save many campaign.
• The Salvation Army: UK Christmas appeal.
• Wood Green Animal Shelters: urgent £3 food appeal.
• St Dunstan’s: help blind heroes interactive acquisition campaign.
• Jewish Care: the Post-it note campaign.
• WaterAid’s plastic bag mailing.*
• Association of International Cancer Research: Inspiring Stories Book.
• The Wishing Well Appeal for Great Ormond Street Children’s Hospital.*
• British Red Cross: the £7.7 billion appeal that changed British fundraising forever. *
• BookAid’s Reverse Book Club cold acquisition pack: Books change lives.
• Centrepoint ‘sponsor a room’: donor acquisition.*
• The Oxfamily box.
• Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs. *
• Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing. *
• Greenpeace UK’s ‘forget it’ pack reactivation mailings. *
• Hannah’s innovative direct mail appeal. Creative letter-writing from a seven-year-old.
• Woman’s Royal Voluntary Service: face-to-face postcard.
• Soil Association: membership development.
• Habitat for Humanity: money back guarantee. *
• Mencap: Christmas appeal.
• Womankind Worldwide: donor recruitment mailing.
• Greenpeace Frontline: launch of a high level monthly giving scheme. *
• THE PLAN: the launch of child sponsorship, Spain 1937. *

You can return to the main direct mail showcase page here.