Direct mail from the UK
A collection of the very best direct mail campaigns from the UK.
- Written by
- SOFII Contributors
- Added
- August 31, 2018
Here at SOFII we’ve developed a veritable smorgasbord of great case studies, articles and thought pieces showcasing the very best of UK direct mail, door drop and household delivery campaigns.
* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.
- Friends of the Earth steadying the ship: looking after your supporters when a media storm hits.*
- RSPB: a letter to the future. *
- Save the Children’s capital appeal: buy a brick.
- WWF: Year of the Tiger Christmas appeal.
- Shelter’s Joan and Rudy pack: a pet dog helps homeless old people.
- EveryChild Gift Aid ‘mop-up’ campaign.
- Breakthrough Breast Cancer: ‘touch look check’ campaign.
- Friends of the Earth: the Bee Cause.
- The Salvation Army: Christopher’s letter.
- The Zimbabwe Association: emergency appeal.
- WSPA: the ‘big bear build’ and ‘big bear rescue’ appeals.
- Action on Hearing Loss: put a gift in your will.
- SolarAid: ‘spread the light’ campaign.
- Parkinson’s UK: the Dave the Worm campaign.
- Sense’s magical Christmas: a special appeal from Teddy.
- Cancer Research UK: the letter from cancer.
- RNLI: train one, save many campaign.
- The Salvation Army: UK Christmas appeal.
- Wood Green Animal Shelters: urgent £3 food appeal.
- St Dunstan’s: help blind heroes interactive acquisition campaign.
- Jewish Care: the Post-it note campaign.
- WaterAid’s plastic bag mailing.*
- Association of International Cancer Research: Inspiring Stories Book.
- The Wishing Well Appeal for Great Ormond Street Children’s Hospital.*
- British Red Cross: the £7.7 billion appeal that changed British fundraising forever. *
- BookAid’s Reverse Book Club cold acquisition pack: Books change lives.
- Centrepoint ‘sponsor a room’: donor acquisition.*
- The Oxfamily box.
- Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs. *
- Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing. *
- Greenpeace UK’s ‘forget it’ pack reactivation mailings. *
- Hannah’s innovative direct mail appeal. Creative letter-writing from a seven-year-old.
- Woman’s Royal Voluntary Service: face-to-face postcard.
- Soil Association: membership development.
- Habitat for Humanity: money back guarantee. *
- Mencap: Christmas appeal.
- Womankind Worldwide: donor recruitment mailing.
- Greenpeace Frontline: launch of a high level monthly giving scheme. *
- THE PLAN: the launch of child sponsorship, Spain 1937. *
You can return to the main direct mail showcase page here.
