Save the date for the best event about fundraising of the year! 

I Wish I'd Thought Of That #IWITOT is returning to London on Thursday 21st Februrary 2019.

Getting donor-centred fundraising right: the conclusion of the lightbulb moments.

The best of donor-centric fundraising is here - we've kept the best of the last of the lightbulb moments for now.

Say hello to SOFII’s updated direct mail showcase

With a fresh new look and great organisation by categories, the SOFII direct mail showcase is the place to go for the best content on direct mail and door drops.

SOFII's WoW! series is here!

We've launched an exciting and inspirational new series, World-changers at Work. Here's how you can explore the new content and get involved.

Meet the world-changers

These are the voices that drive the WoW! project: interviews and conversations with people who every day are making a difference.

• Simone Joyaux, campaigning fundraiser extraordinaire, has died
• The Bata Shoes story
• Communication and the English language
• The Olive Cooke story
• Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?
• The essence of Campaigning Fundraising: weblinks and QR codes
• Fundraising successes at a time of catastrophe - part one
• Integrity is not something you show others, it’s how you behave behind their back
• ActionAid’s journey to diversity
• Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
• Fundraising successes at a time of catastrophe - part two
• Fundraising in a time of crisis: could this be fundraising’s finest hour?
• Welcome to the art and science of positive thanking
• The use and misuse of emotion, part two.
• The use and misuse of emotion part one
• The tester’s dilemma: to go on, or give up?
• Investing in testing - part 2
• Bring back the indispensable guard book
• World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.
• CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
• Concluding SOFII’s lightbulb moments series.
• CDE project 6 section 5.5: Seven more big things to think about
• My first weeks as a fundraiser: where do I start?
• Continuing SOFII’s ‘lightbulb moments’ series.
• CDE project 6. Section 5.4b: the moody leader
• CDE project 6. Section 4.9: to the edge of acceptability
• SOFII’s letter to the future / 32 lightbulb moments
• NSPCC’s Full Stop campaign - SOFII’s view
• How we deal with data, why it matters and why we’ve really got to get this right, right now
• The treehouse of knowledge – the 34 fundamental foundations of fundraising
• CDE project 6. The emotional fundraising showcase
• Notes from Ken Burnett following his review of the document ‘Current Situation and Tendency of Internet Fundraising in China’.
• 中国网络筹款的现状和趋势 ——Ken Burnett点评《2014中国网络捐赠第三方平台研究报告》
• ​Three brilliant incentive mailings for you to borrow today
• Sharing the unspeakable: the ultimate donation
• Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser
• This is for YOU: an urgent appeal from Ken Burnett, founder of SOFII
• Amnesty International press advertisement - North Korea’s death camps
• The collection: it’s never too late to do something wonderful.
• ‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’
• The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause
• SOFII’s small charity showcase
• Building the fundraising dream team
• Even for a charity there’s no such thing as a free lunch
• Amnesty International: the letter in the pen pack
• LEGGE HEADS ARMS BODY: top ten secrets of headlines that pull
• How to be an effective client
• A debt to the master: the Ogilvy effect
• The emotional brain
• Commitment. And why it matters more than anything for fundraisers
• Three little words lost – the end of Make Poverty History
• Investing in testing - part 1
• A tribute to George Smith, 4th March 2012
• Fifty ideas that could transform how the public views street and door-to-door fundraising.
• 15 things I would do if I were the new head of donor development, part 2
• How, precisely, do you build a better board? Part 2
• How, precisely, do you build a better board? Part 1
• 15 things I would do if I were the new head of donor development, part 1
• An earlier incarnation of NSPCC’s The Children’s Friend
• Lessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
• The elephant man: a fundraising success story from 1886.
• The Leprosy Mission: phial of sixpences, from the 1960s
• The Bruce Barton letters: 22 classic direct mail appeals
• Why should God have all the best ideas?
• Face-to-face: stuck in deep snow between Vinkovci and Blod
• The Harry Secombe soft sell legacy approach
• The gold standard in fundraising, part 2: exceeding expectations.
• The gold standard in fundraising, part 1: laying the foundations.
• How to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way
• Ken Burnett’s two great stories.
• Dr Barnardo’s Homes: the home collecting box
• Some closing remarks: more on fundraising legend Guy Stringer
• The 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising
• Help The Aged: ‘make a blind man see’ press advertisement