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15 pages tagged with Donor-centric:

  • A new approach to fundraising – why you should be accessing your donors’ networks by Richard Turner It’s time to ring the changes in the way we raise money. Rather than just looking at our donors’ financial capital says Richard Turner, we could be using their social capital to make fundraising so much better for them and our causes.
  • A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’ by Charlie Hulme Charlotte and Emily are almost identical donors with very different donation histories.
  • Audubon Society of Rhode Island: special recognition of long-time donors by SOFII The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
  • Bridging the empathy gap by Steven Dodds, Kate Woodford and Joel Du Bois Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 
  • Creating extraordinary experiences for donors by Simone Joyaux SOFII’s expert on board development, Simone Joyaux, takes us on a different journey. Don’t just give your donors what they think they want, she says, give them something outside their wildest dreams, give them something that makes them go ‘WOW!’
  • Does thanking really work? by Laura Croudace Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
  • Donor-centred fundraising – are you prepared to take a leap of faith? by Jackie Fowler Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now and their fundraising results have just grown and grown and grown. How do they do it? Jackie Fowler explains, here.
  • Donor-centric but stupid? It’s possible by Jeff Brooks Sometimes a stupid nonprofit ad campaign has an odd little grain of smart in it, like this print ad campaign here on SOFII. Do you agree with Jeff Brooks when he says that it doesn’t quite make it, as a way to raise money?
  • Introducing the Commission on the Donor Experience by SOFII This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.
  • Relationship fundraising ignite, part 1 by Craig Linton After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.
  • Relationship fundraising ignite, part 2 by Craig Linton In the second part of our Relationship Fundraising Ignite series: the Commission for the Donor Experience, how to build a relationship with donors by asking three questions, and how the Terrence Higgins Trust used relationship fundraising.
  • Relationship Fundraising ignited – why it’s relevant today by Richard Turner In the first of a new series, Richard Turner asks if the book is still relevant in today’s world and what lessons it has for current fundraisers? 
  • Shifting hope: why a journey through emotions to hope is key for hospice fundraising. by Suzi Attree Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.
  • The perfect annual report by Giles Pegram CBE Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.
  • What really matters to a donor by Mark Phillips Are you telling your donors what they want to hear? Or are you talking all about yourself? Click here to see what donors want from the charities they support.