Save the date for the best event about fundraising of the year! 

I Wish I'd Thought Of That #IWITOT is returning to London on Thursday 21st Februrary 2019.

Getting donor-centred fundraising right: the conclusion of the lightbulb moments.

The best of donor-centric fundraising is here - we've kept the best of the last of the lightbulb moments for now.

Say hello to SOFII’s updated direct mail showcase

With a fresh new look and great organisation by categories, the SOFII direct mail showcase is the place to go for the best content on direct mail and door drops.

SOFII's WoW! series is here!

We've launched an exciting and inspirational new series, World-changers at Work. Here's how you can explore the new content and get involved.

Meet the world-changers

These are the voices that drive the WoW! project: interviews and conversations with people who every day are making a difference.

• The wit and wisdom of George Smith - Introduction and contents
• Fundraising in a time of crisis: SOFII’s guide to navigating tough times
• Introducing Fulfilled Fundraisers, a new learning platform for fundraisers
• Our Right to Heal - Black women fundraisers share their stories
• WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal, part two
• SAVE FINZ: Emergency direct mail appeal
• The Great Bungay Duck Race: Virtual success in 2020
• Suffering from lockdown? Here’s a FREE seminar on SOFII
• Meet the world-changers - overcoming adversity: an interview with Michelle Berriman
• Presenting SOFII’s new user guide
• RNLI: We are one crew
• Art Fund: Crowdfunding to save Prospect Cottage (part two)
• From the UK’s Institute of Fundraising: ​spread the word, not the virus
• Right now, the supporter experience matters more than ever
• World-changers at Work presents: SuperTeds
• WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
• Worldwide Breast Cancer - Know Your Lemons campaign
• UNICEF Canada: 360° immersive experience
• World Vision: The Story Shop
• UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership
• Meet the fundraising Myth Smashers
• The SOFII history project part two: the all-time fundraising greats
• The SOFII history project part three: the legends of fundraising
• Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
• Meet the world-changers - from the fundraising frontline: an interview with Jiblu Rahman
• Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead
• Welcome to SOFII’s direct mail showcase: contents and index
• Getting donor-centred fundraising right: the conclusion of the lightbulb moments.
• Say hello to SOFII’s updated direct mail showcase
• Now added new on SOFII: the penultimate lightbulb moments.
• Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018
• World-changers at Work: introduction and contents
• Meet the world-changers - the view from the top: an interview with Daryl Brewster
• Islamic Relief: ‘Saving lives isn't easy’ video
• ​The WHY of WoW!
• SOFII's WoW! series is here!
• Meet the world-changers
• Meet the world-changers - mindful fundraising: an interview with Karen Bolton of Mind
• Meet the world-changers - the millennials: an interview with Derrick Feldmann
• History at your fingertips: SOFII's best of the best
• Which of these great fundraising ideas will inspire you?
• Good advice and bad ads
• Appendix 1: John Burton’s experience/membership of other charities
• Snowdogs: Tails in Wales Trail
• The great fundraiser’s bookshelf
• Fresh content in Portuguese and Spanish
• KiKa (Children’s Cancer Free Foundation): Events fundraising success
• If you want their money, best not to insult them
• SOFII’s best of the best: the NSPCC Full Stop campaign in full
• Inspiration from Ireland
• Why you should watch out for the lightbulb moments
• The lightbulb moments return: if you want to get, you first need to give
• The Agitator celebrates the Lightbulb Moments
• Crisis at Christmas
• A new series on SOFII: 32 lightbulb moments
• SOFII stars: fantastic events
• SOFII stars: great fundraising writers
• SOFII’s advent calendar - part three
• Santa Dashes aplenty as the festive season approaches
• Tickets are now available for IWITOT 2018
• The NSPCC Full Stop campaign retrospective is here!
• Your example can inspire SOFII's readers
• SOFII’s advent calendar 2017 - part two
• SOFII’s advent calendar 2017
• War Child - Armistice
• Bluebell Wood's Soapbox Derby 2016
• Congratulations to friend of SOFII Lyndall Stein!
• SOFII’s new content is getting people talking
• ACLU: Stand for Rights. Stand for Freedom
• MyOxfam app
• Joel Joffe (1932-2017)
• Give Them Refuge Christmas Campaign
• How Alzheimer's Society transformed it’s online giving experience
• The wisdom of Roger Craver part two
• British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
• Still in the battle: an interview with Roger Craver
• It’s just not fair!
• UNICEF Christmas adverts
• Two days in Dublin: fundraising inspiration in Ireland’s capital – part four
• Cesvi: ‘stop AIDS at birth’ campaign
• Fundraising Inspiration Advent Calendar 2016
• Two days in Dublin: fundraising inspiration in Ireland’s capital – part three
• Cesvi ‘thank-you’ campaign
• Two days in Dublin: fundraising inspiration in Ireland’s capital – part two
• Solar Aid BBC Radio 4 appeal
• Two days in Dublin: fundraising inspiration in Ireland’s capital
• HIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert
• SOFII stars: a selection of fantastic events from around the world
• Cesvi: “Grazie”
• Cesvi: Campagna “Fermiamo l’AIDS sul nascere”