The lightbulb moments return: if you want to get, you first need to give

SOFII's lightbulb moments return with thoughts on the Commission on the Donor Experience and five short but insightful videos to transform your fundraising.

Added by
Joe Burnett
Added
January 29, 2018

Included in the gems we bring you are Ken Burnett's thoughts on a crucial aspect of successful fundraising: reciprocity. In just over three minutes, you will learn why in order to get more from your donors, you need to give first.

For the full set of new videos, click here.

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About the author: Joe Burnett

Joe Burnett (he/him) is contributing editor for SOFII. Having cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. He also believes sparkly jackets make him look cool. They don’t.

If you would like to add a new article or interesting case-study to SOFII, email him on joe@sofii.org.

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