Inspiration from Ireland

Abortion Support Network did things differently by using supporter comments in their newsletter and is inspiring others to follow their lead.

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Joe Burnett
February 26, 2018

A few weeks ago SOFII featured a case study on the Abortion Support Network's superb mailing featuring donor voices that was featured at I Wish I'd Thought of That (IWITOT) 2018. We are thrilled that this campaign has garnered lots of interest. Jamie McCloskey, SolarAid's head of programme fundraising, says ‘With one member of full time staff, they transformed their organisation! [This shows] the power of volunteers, [for example] in manning social media to immediately respond to anyone who engaged.’ You can read all about ASN's direct mail campaign here and we hope it engages and inspires you in the same way.

Related case studies or articles

Abortion Support Network: ‘Why do you support ASN?’

By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.

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About the author: Joe Burnett

Joe Burnett (he/him) cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. 

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