Good advice and bad ads

SOFII is home to the best of the best in fundraising as well as crucial advice on what to avoid, as two of our favourite showcases demonstrate.

Added by
Joe Burnett
July 02, 2018

In case you missed them, we recently highlighted two of the most enduring and exciting showcases on SOFII. The Jerry Huntsinger tutorials provide expert advice to guide you through your direct mail fundraising journey. Meanwhile, the bad ads showcase is a brilliant and insightful lesson in what not to do if you're appealing for donations.

You can check out the Jerry Huntsinger tutorials here and the bad ads showcase here.

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About the author: Joe Burnett

Joe Burnett (he/him) cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. 

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