Jerold Panas (1928-2018)

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July 18, 2018

It is with great sadness that we learned of the passing of Jerold Panas, one of the giants of fundraising. An exceptional writer, Jerold wrote a number of books on fundraising, including the best-selling Asking and Mega Gifts. He was also a popular public speaker and regular contributor to industry journals and magazines. 

As well as heading one of the most successful agencies in the sector, Linzy & Partners, Jerold also founded and chaired the Institute for Charitable Giving. 

At SOFII, we were privileged to have Jerold as a contributor and he didn't disappoint with his Verities series. If you haven't already, you can discover his many great insights here

Ken Burnett wrote at the time we launched the series: 

‘Jerold Panas is a long-time hero of mine, ever since I saw him at my first ever AFP (then NSFRE) conference in San Francisco back in the early 1990s. He is a great writer and has authored many influential, even seminal, books. I quote him all the time in my seminars.’

Our thoughts are with Jerold's family, friends and colleagues at this sad time. 

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