How I wrote that fundraising letter
SOFII has a collection of interviews and articles with leading fundraising copywriters that explains the inspiration and approach to the art of writing fundraising stories. Here's a few of them.
- Added by
- SOFII
- Added
- January 19, 2016
How I wrote it: the Make-A-Wish Foundation’s prospect letter
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.
How I wrote it: the classic Amnesty press ads
In this eight-minute video, legendary copywriter and author Indra Sinha reflects on the thinking behind some of the most poignant and affecting fundraising advertisements of all time. There are pearls of wisdom here for every enthusiastic communicator
How I wrote it: why I owe my career to a sea turtle
The direct marketing agency, Lautman & Company had hired Richard Armstong to write what he anticipated to be a routine fundraising package for the Center for Environmental Education. It seems there was a problem developing on the beaches of Florida; bright lights from beachfront properties were distracting hatchling sea turtles on their way to the ocean, reducing their chances of survival. In response, the Center for Environmental Education created the Sea Turtle Rescue Fund.
How I wrote it: the Sharp HospiceCare conversion letter
In the first of this SOFII series of interviews with leading fundraising writers, Fergal Byrne talks to Tom Ahern about a letter he wrote in 2002 for Sharp HospiceCare. Here Tom tells Fergal how he wrote this letter, explains his approach and takes us through the letter step by step.
