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Articles (1142)
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CDE project 6 section 2: the emotional fundraising showcase
by
The Commission on the Donor Experience
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Il Fundraising in tempo di crisi: la crescita dell'altruismo
by
Richard Turner
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Seven things that will make you a better fundraiser
by
Margaux Smith
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The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’
by
R. Trent Thompson
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The time for leadership - giving in the time of coronavirus
by
Mark Phillips
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¿Funciona de verdad dar las gracias?
by
Laura Croudace
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‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek
by
Drayton Bird
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‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be
by
Eifron Hopper
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‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed.
by
Ruby Bayley-Pratt
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‘I have a complaint to make’
by
Andrew Papworth
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‘If the direction is the other, the distance does not matter’: an innovative calendar
by
Vania Pavan
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‘No sale’ video from Oxfam
by
Tom Belford
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‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst
by
Tom Ahern
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‘The Last Word’: how copywriters can change the world
by
Indra Sinha
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‘Transcending space’ with Innophoria's social sector clients
by
Lucy Innophoria
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‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment
by
John Lepp
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‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’
by
Ken Burnett
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15 things I would do if I were the new head of donor development, part 1
by
Ken Burnett
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15 things I would do if I were the new head of donor development, part 2
by
Ken Burnett
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20 years of collaborating to grow legacy giving
by
Rob Cope
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21 and ½ tips for writing better fundraising materials
by
Lisa Sargent
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26 tips for more effective fundraising writing
by
Jeff Brooks
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800-year-old direct marketing knowhow, alive and well in the 21st Century
by
Denny Hatch
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A ‘magic porridge pot’ for those new to major gifts – but keen to learn
by
Neil Sloggie
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A bad ad at a bad time
by
SOFII
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A brief history of fundraising in France
by
SOFII
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A carta de David Ogilvy ao United Negro College Fund em 1968
by
ABCR - The Brazilian Fundraisers Association
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A casa da árvore do conhecimento – os 34 fundamentos fabulosos da captação de recursos
by
João Paulo Vergueiro
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A case for crowdfunding
by
Stephanie Thomas
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A creative brief for fundraisers: why it matters, and how it can help you raise more money
by
Lisa Sargent
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A day with the jam ladies
by
Kimberley MacKenzie
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A debt to the master: the Ogilvy effect
by
Ken Burnett
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A fundraiser’s alchemy: turning tears to gold
by
Lyndall Stein
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A fundraising challenge to raise money for a legendary expedition
by
Aline Reed
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A letter that parades fine thoughts with fine language
by
George Smith
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A medieval ‘course’ in writing an appeal
by
Mark Phillips
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A new approach to fundraising – why you should be accessing your donors’ networks
by
Richard Turner
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A practical, evidence-based guide that’ll keep your relationship fundraising on track
by
Ryan Burdock
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A profile of Mal Warwick: America’s genial guru of fundraising direct mail
by
Christiana Stergiou
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A profile of Steve Thomas: the fundraising pioneer in Canada
by
Paula Attfield
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A question of competency
by
Helena Sharpstone
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A sector divided
by
Alison McCants
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A simple equation, plus three big reasons to buy this book
by
Craig Linton
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A single measure of the health of your supporter relationships
by
Roger Lawson
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A story that wakes you up in your career
by
Lizzie Carter
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A strange, old-fashioned plea for respect
by
George Smith
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A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’
by
Charlie Hulme
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A timeline of modern British philanthropy
by
Rhodri Davies
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A top-secret source of fundraising ideas: swipe files revealed
by
Lisa Sargent
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A tribute to George Smith, 4th March 2012
by
Ken Burnett
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A tribute to Terry A Murray
by
George Smith
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A triumph of artlessness – the St Luke’s Hospice loose insert
by
Andrew Papworth
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A true story about perception, taste and priorities
by
Marie Burnett
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A very angry anagram, nudge, nudge, wink, wink
by
Andrew Papworth
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About us
by
SOFII
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ActionAid’s journey to diversity
by
Ken Burnett
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Ad excellence: refreshing and instructive variations on an old theme
by
Andrew Papworth
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Advertising’s earliest genius and how he can help your advertisements to work better, predictably
by
Claude Hopkins
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All you need to be a complete fundraiser
by
Steve Harrison
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Amnesty International press advertisement - North Korea’s death camps
by
Ken Burnett
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Amnesty International UK: additional information on ‘the press ads that shook a nation’
by
John Baguley
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Amnesty International UK: another ad that shook the nation
by
SOFII
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An ABC of direct response
by
Jonathon Grapsas
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An ad that unplugs a flood of nonprofit stupidity
by
Jeff Brooks
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An apology and important message
by
SOFII
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An earlier incarnation of NSPCC’s The Children’s Friend
by
Ken Burnett
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An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust
by
John Burton
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An important announcement from SOFII
by
SOFII
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An opportunity grabbed and one wasted
by
Andrew Papworth
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Anatomy of the Wishing Well Appeal. Part 1.
by
Marion Allford
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Anatomy of the Wishing Well Appeal. Part 2.
by
Marion Allford
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Announcing the SOFII history project
by
Mark Phillips
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Appendix 1: John Burton’s experience/membership of other charities
by
Joe Burnett
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Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal?
by
John Burton
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Appendix 3: Criticising other charities - World Land Trust’s approach.
by
John Burton
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Are communication departments the enemy of fundraisers?
by
Richard Radcliffe
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Are F-bombs acceptable for your fundraising?
by
Ephraim Gopin
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Are we so bedazzled by new media that we are losing possible legacies?
by
Andrew Papworth
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Are you answering the right questions if you don’t want to bore people?
by
Matthew Sherrington
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Are you asking for gifts personally, face-to-face?
by
Simone Joyaux
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Are you the disrupter, or the disrupted?
by
Terry Hunt
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Are you unintentionally turning away donors?
by
Elaine Fogel
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Art Fund: Crowdfunding to save Prospect Cottage (part two)
by
Joe Burnett
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As younger donors step up to donate, are charities ready for them?
by
Anjali Bewtra
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Ask Without Fear: A simple guide to connecting donors with what matters to them most
by
Marc Pitman
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Ask-phobia: how to overcome ask aversion
by
Rory Green
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Asking Properly: the art of creative fundraising
by
Charlie Hulme
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Asking the biggest questions of all
by
Andrew Papworth
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Asking the right questions really can change the world!
by
Adrian Salmon
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Asking your donors the right way – six tips to build relationships and giving
by
George Crankovic
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Assessing your board’s governance capacity
by
Simone Joyaux
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At Charing Cross station, I stood up and blubbed a little
by
George Smith
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At last, some genuinely fresh thinking in press advertising from a charity
by
Andrew Papworth
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Augmented reality: the latest craze to hit the world of flashmobs
by
Lucy Innophoria
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Be womankind?
by
Andrew Papworth
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Becoming the bee, with Jean Bishop
by
Alfie Waldron
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Ben Horowitz of the City of Hope
by
Rich Fox
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Bernie Barnstorms – I Wish I’d Thought Of That
by
Fiona Pattison
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Beyond words – how thanking can transform your relationship with your charity’s supporters
by
Mark Phillips
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Bluefrog Fundraising’s free resources for creating a coronavirus appeal
by
Mark Phillips
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Board chairs
by
Simone Joyaux
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Brand cops mandate stupid Haiti ad
by
Jeff Brooks
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Breve historia del fundraising en España
by
Alhelí Quintanilla
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Brilliant donor care: 15 steps to make sure your organisation gets it right
by
Jonathon Grapsas
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Bring back the indispensable guard book
by
Ken Burnett
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British Muslims are the most generous group in the UK – how can fundraisers engage them?
by
Jasmine Miah
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Building a bridge between the hard and soft side of legacy giving, for you and your donors
by
Kimberley MacKenzie
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Building the fundraising dream team
by
Ken Burnett
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Campagne Vos Dons Agissent 2021
by
Corentin Hue
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Campaigning fundraisers can change the world
by
SOFII
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CDE All the project summaries in one report
by
The Commission on the Donor Experience
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CDE Contents
by
The Commission on the Donor Experience
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CDE project 1 section 1: rethink language to reflect, respect and engage with the views and feelings of supporters
by
The Commission on the Donor Experience
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CDE project 1 section 10: appendices
by
The Commission on the Donor Experience
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CDE project 1 section 2: talk less about the charity and more about the cause, the work, the beneficiaries and the supporters
by
The Commission on the Donor Experience
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CDE project 1 section 3: communicate authentic content with honesty.
by
The Commission on the Donor Experience
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CDE project 1 section 4: communicate values, and do it consistently.
by
The Commission on the Donor Experience
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CDE project 1 section 5: subvert expectations.
by
The Commission on the Donor Experience
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CDE project 1 section 6: use inclusive, accessible language and avoid jargon.
by
The Commission on the Donor Experience
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CDE project 1 section 7: invite feedback and turn it into dialogue.
by
The Commission on the Donor Experience
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CDE project 1 section 8: make contact permissions options work for supporters.
by
The Commission on the Donor Experience
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CDE project 1 section 9: test your communications to find out what works best for your charity and your supporters.
by
The Commission on the Donor Experience
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CDE project 1 summary: the use and misuse of language
by
The Commission on the Donor Experience
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CDE project 10 appendix 1: case studies to showcase putting donors at the heart of legacy fundraising
by
The Commission on the Donor Experience
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CDE project 10 appendix 1: Cystic Fibrosis Trust
by
The Commission on the Donor Experience
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CDE project 10 appendix 1: Remember a Charity
by
The Commission on the Donor Experience
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CDE project 10 appendix 1: UNICEF UK
by
The Commission on the Donor Experience
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CDE project 10 appendix 1: WaterAid
by
The Commission on the Donor Experience
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CDE project 10 section 1: an overview of and background to legacy fundraising
by
The Commission on the Donor Experience
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CDE project 10 section 2: legacy fundraising today and the opportunity before us
by
The Commission on the Donor Experience
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CDE project 10 section 3: putting the donor-led experience at the heart of legacy fundraising growth
by
The Commission on the Donor Experience
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CDE project 10 section 4 part 1: the approach used in this report and the basis for these conclusions
by
The Commission on the Donor Experience
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CDE project 10 section 4 part 2: the experiences and needs of donors and their families
by
The Commission on the Donor Experience
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CDE project 10 section 4 part 3: how the donor might behave and how can we use insight to improve experience
by
The Commission on the Donor Experience
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CDE project 10 section 4 part 4: the organisation’s culture, capacity and experience
by
The Commission on the Donor Experience
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CDE project 10 section 5: the legacy marketing, fundraising and influence method and experience
by
The Commission on the Donor Experience
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CDE project 10 section 6: the probate and legacy administrative experience and approach
by
The Commission on the Donor Experience
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CDE project 10 summary: legacies
by
The Commission on the Donor Experience
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CDE project 11 summary: communication with individual donors
by
The Commission on the Donor Experience
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CDE project 11: part 2 - case study
by
The Commission on the Donor Experience
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CDE project 11: part 2 - guidance on integration
by
The Commission on the Donor Experience
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CDE project 11: part 2 - tools and tips
by
The Commission on the Donor Experience
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CDE project 11: part 3 - a data-driven strategy for direct communications
by
The Commission on the Donor Experience
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CDE project 11: part 3 - it’s all about the ‘How’
by
The Commission on the Donor Experience
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CDE project 11a summary: mass media
by
The Commission on the Donor Experience
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CDE project 11a: appendix 1 and appendix 2
by
The Commission on the Donor Experience
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CDE project 11a: putting the principles and actions into practise
by
The Commission on the Donor Experience
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CDE project 11a: steps four and five
by
The Commission on the Donor Experience
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CDE project 11a: the approach
by
The Commission on the Donor Experience
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CDE project 11a: the six steps - step three: materials and media
by
The Commission on the Donor Experience
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CDE project 11a: the six steps - steps one and two
by
The Commission on the Donor Experience
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CDE project 11b summary: direct mail
by
The Commission on the Donor Experience
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CDE project 11b: appendix 1
by
The Commission on the Donor Experience
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CDE project 11b: part one - direct mail that works
by
The Commission on the Donor Experience
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CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience
by
The Commission on the Donor Experience
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CDE project 11b: recommendation 6 - thank properly and great customer service
by
The Commission on the Donor Experience
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CDE project 11b: recommendations to improve the donor experience - four and five
by
The Commission on the Donor Experience
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CDE project 11b: recommendations to improve the donor experience - two and three
by
The Commission on the Donor Experience
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CDE project 11b: the three key and separate steps to crafting a great DM appeal
by
The Commission on the Donor Experience
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CDE project 11c digital section 1: the approach
by
The Commission on the Donor Experience
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CDE project 11c digital section 2 part 1: putting the principles and actions into practise
by
The Commission on the Donor Experience
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CDE project 11c digital section 2 part 2: putting the principles and actions into practise
by
The Commission on the Donor Experience
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CDE project 11c digital section 2 part 3: putting the principles and actions into practise
by
The Commission on the Donor Experience
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CDE project 11c summary: digital
by
The Commission on the Donor Experience
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CDE project 11d community section 1
by
The Commission on the Donor Experience
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CDE project 11d community section 2
by
The Commission on the Donor Experience
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CDE project 11d summary: community
by
The Commission on the Donor Experience
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CDE project 11e summary: telephone
by
The Commission on the Donor Experience
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CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh
by
The Commission on the Donor Experience
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CDE project 11e telephone: case study - Save the Children
by
The Commission on the Donor Experience
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CDE project 11e telephone: case study - The Bible Society
by
The Commission on the Donor Experience
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CDE project 11e telephone: conclusion and about the authors
by
The Commission on the Donor Experience
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CDE project 11e telephone: how we arrived at these summary principles – our approach
by
The Commission on the Donor Experience
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CDE project 11e telephone: key findings
by
The Commission on the Donor Experience
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CDE project 11f face to face: appendices 1 and 2 - case studies and sources
by
The Commission on the Donor Experience
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CDE project 11f face to face: appendix 3 - methodology
by
The Commission on the Donor Experience
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CDE project 11f face to face: putting the principles and actions into practice
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 1 - why the ‘golden goose of fundraising’, F2F, is in such trouble now
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 2 - agreeing the principles of your relationship
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 3 - The Door Fundraising Rulebook
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 4 - recruitment and training
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 5 - ongoing development
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 6 - involvement devices and props
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 7 - location and integration
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 8 - public relations
by
The Commission on the Donor Experience
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CDE project 11f face to face: section 9 - auditing and compliance
by
The Commission on the Donor Experience
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CDE project 11f: face to face
by
The Commission on the Donor Experience
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CDE project 12: inspirational creativity
by
The Commission on the Donor Experience
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CDE project 13 section 1 summary: giving choices and managing preference
by
The Commission on the Donor Experience
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CDE project 13 section 2: the introduction
by
The Commission on the Donor Experience
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CDE project 13 section 3: the theory
by
The Commission on the Donor Experience
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CDE project 13 section 4: commercial examples of managing preferences
by
The Commission on the Donor Experience
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CDE project 13 section 5: what can charities teach us about managing preferences?
by
The Commission on the Donor Experience
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CDE project 13 section 6: bringing it all together
by
The Commission on the Donor Experience
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CDE project 13 section 7: bibliography
by
The Commission on the Donor Experience
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CDE project 14 appendix 4: insight profiling
by
The Commission on the Donor Experience
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CDE project 14 section 1: our approach and putting the principles and actions into practice
by
The Commission on the Donor Experience
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CDE project 14 summary: getting the right people as fundraisers
by
The Commission on the Donor Experience
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CDE project 14: appendix 1
by
The Commission on the Donor Experience
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CDE project 14: appendix 2 and 3
by
The Commission on the Donor Experience
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CDE project 15 appendix 1 & 2
by
The Commission on the Donor Experience
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CDE project 15 appendix 3
by
The Commission on the Donor Experience
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CDE project 15 appendix 4
by
The Commission on the Donor Experience
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CDE project 15 summary: the role of trustee boards and senior managers
by
The Commission on the Donor Experience
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CDE project 16 section 2: case examples, tips and links
by
The Commission on the Donor Experience
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CDE project 16 section 3: appendix
by
The Commission on the Donor Experience
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CDE project 16 summary: creating a distinctive service culture
by
The Commission on the Donor Experience
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CDE project 17 section 1: the approach
by
The Commission on the Donor Experience
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CDE project 17 section 2.1: introduction
by
The Commission on the Donor Experience
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CDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’
by
The Commission on the Donor Experience
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CDE project 17 section 2.3: your organisation’s purpose
by
The Commission on the Donor Experience
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CDE project 17 section 2.4: your definition of success
by
The Commission on the Donor Experience
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CDE project 17 section 2.5: relentlessly reinforce the vision and make it visible
by
The Commission on the Donor Experience
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CDE project 17 section 3.1: people build great relationships
by
The Commission on the Donor Experience
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CDE project 17 section 3.2: inside-out leadership
by
The Commission on the Donor Experience
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CDE project 17 section 3.3: trust - risk - people
by
The Commission on the Donor Experience
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CDE project 17 section 4.1: culture - create an adaptable, empowered environment
by
The Commission on the Donor Experience
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CDE project 17 section 4.2: the game is different now
by
The Commission on the Donor Experience
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CDE project 17 section 4.3: we now need a different kind of leadership
by
The Commission on the Donor Experience
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CDE project 17 section 4.4: devolve responsibility - growth mind-set
by
The Commission on the Donor Experience
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CDE project 17 section 4.5: culture
by
The Commission on the Donor Experience
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CDE project 17 section 5: conclusion
by
The Commission on the Donor Experience
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CDE project 17 summary: leadership
by
The Commission on the Donor Experience
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CDE project 18 appendix 1: sources
by
The Commission on the Donor Experience
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CDE project 18 appendix 2: Sticky Marketing & Digital Selling
by
The Commission on the Donor Experience
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CDE project 18 section 2: the approach to compiling case examples
by
The Commission on the Donor Experience
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CDE project 18 section 3: action 1 - understand the paradigm shift
by
The Commission on the Donor Experience
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CDE project 18 section 3.1: action 2 - adopt the right mindset
by
The Commission on the Donor Experience
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CDE project 18 section 3.2: action 3 - ask the question ‘WHY do we exist?’
by
The Commission on the Donor Experience
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CDE project 18 section 3.3: action 4 - tell your mission story
by
The Commission on the Donor Experience
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CDE project 18 section 3.4: action 5 - get your supporters to share your story for you
by
The Commission on the Donor Experience
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CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about
by
The Commission on the Donor Experience
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CDE project 18 section 3.6: action 7 - be ready to react
by
The Commission on the Donor Experience
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CDE project 18 section 3.7: action 8 - set up new measures
by
The Commission on the Donor Experience
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CDE project 18 section 4: characteristics of applying these principles
by
The Commission on the Donor Experience
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CDE project 18 summary: supporters as champions for your mission
by
The Commission on the Donor Experience
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CDE project 19 section 2: the approach
by
The Commission on the Donor Experience
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CDE project 19 section 3: putting the principles into action and practice
by
The Commission on the Donor Experience
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CDE project 19 section 4: test as you go
by
The Commission on the Donor Experience
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CDE project 19 section 5: things to think about
by
The Commission on the Donor Experience
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CDE project 19 section 6: links across CDE projects
by
The Commission on the Donor Experience
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CDE project 19 section 7: research sources and methodology
by
The Commission on the Donor Experience
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CDE project 19 summary: evidence of impact and effectiveness
by
The Commission on the Donor Experience
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CDE project 2: fundraising and vulnerability
by
The Commission on the Donor Experience
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CDE project 20: fundraising investment
by
The Commission on the Donor Experience
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CDE project 21: working with suppliers as partners
by
The Commission on the Donor Experience
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CDE project 22 summary: media relations and the public face of charities
by
The Commission on the Donor Experience
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CDE project 22: conclusions
by
The Commission on the Donor Experience
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CDE project 22: links across the Commission projects and appendix 1, 2 and 3
by
The Commission on the Donor Experience
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CDE project 22: putting the principles and actions into practice
by
The Commission on the Donor Experience
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CDE project 22: the approach
by
The Commission on the Donor Experience
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CDE project 22: the approach - assimilate existing activity
by
The Commission on the Donor Experience
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CDE project 22: the approach - canvas expert opinion
by
The Commission on the Donor Experience
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CDE project 22: the approach - consolidate the evidence
by
The Commission on the Donor Experience
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CDE project 22: the approach - review media coverage
by
The Commission on the Donor Experience
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CDE project 22: the approach - suggest a new approach
by
The Commission on the Donor Experience
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CDE project 23: part 1 - project 1 - 6
by
The Commission on the Donor Experience
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CDE project 23: part 2 - project 7 - 10
by
The Commission on the Donor Experience
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CDE project 23: part 3 - project 11
by
The Commission on the Donor Experience
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CDE project 23: part 4 - project 12 - 17
by
The Commission on the Donor Experience
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CDE project 23: part 5 - project 18 - 22
by
The Commission on the Donor Experience
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CDE project 23: part 6 - list of contributors
by
The Commission on the Donor Experience
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CDE project 23: small charities
by
The Commission on the Donor Experience
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CDE project 3 appendix 1: measurement of satisfaction and loyalty in action
by
The Commission on the Donor Experience
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CDE project 3 appendix 2: frequently asked questions
by
The Commission on the Donor Experience
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CDE project 3 appendix 3: sample questions
by
The Commission on the Donor Experience
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CDE project 3 appendix 4: survey findings
by
The Commission on the Donor Experience
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CDE project 3 appendix 5: Glossary and appendix 6: sources of further information
by
The Commission on the Donor Experience
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CDE project 3 section 1: actions and approach
by
The Commission on the Donor Experience
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CDE project 3 section 2: putting the principles and actions into practice - step 1 and 2
by
The Commission on the Donor Experience
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CDE project 3 section 2: putting the principles and actions into practice - step 3
by
The Commission on the Donor Experience
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CDE project 3 section 2: putting the principles and actions into practice - step 4 and 5
by
The Commission on the Donor Experience
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CDE project 3 section 3: Making it happen
by
The Commission on the Donor Experience
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CDE project 3 summary: satisfaction and commitment
by
The Commission on the Donor Experience
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CDE project 4 section 2: principles and actions
by
The Commission on the Donor Experience
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CDE project 4 section 3: appendix 1 - case studies
by
The Commission on the Donor Experience
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CDE project 4 section 4: appendices 3-5
by
The Commission on the Donor Experience
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CDE project 4 summary: thank you and welcome
by
The Commission on the Donor Experience
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CDE project 5 section 1: the approach
by
The Commission on the Donor Experience
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CDE project 5 section 2: putting the principles and actions into practice
by
The Commission on the Donor Experience
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CDE project 5 section 3: case study on Ontario Nature
by
The Commission on the Donor Experience
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CDE project 5 section 3: case study on Practial Action
by
The Commission on the Donor Experience
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CDE project 5 section 3: case study on Volunteer Service Organisation
by
The Commission on the Donor Experience
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CDE project 5 section 4: King's College London and King's Health Partners supporter journey
by
The Commission on the Donor Experience
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CDE project 5 section 5: from donor journeys to supporter journeys
by
The Commission on the Donor Experience
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CDE project 5 section 6: appendices
by
The Commission on the Donor Experience
-
CDE project 5 summary: the supporter’s journey
by
The Commission on the Donor Experience
-
CDE project 6 section 1a: summary
by
The Commission on the Donor Experience
-
CDE project 6 section 1b: introduction.
by
The Commission on the Donor Experience
-
CDE project 6 section 3: the science of emotions
by
The Commission on the Donor Experience
-
CDE project 6 section 3.2: the use and misuse of emotion
by
Kiki Koutmeridou
-
CDE project 6 section 3.4: emotional intelligence
by
Jen Love
-
CDE project 6 section 4: bridging the empathy gap
by
Steven Dodds, Kate Woodford and Joel Du Bois
-
CDE project 6 section 4: donors and emotion.
by
The Commission on the Donor Experience
-
CDE project 6 section 4: fear, flight and fight – turning pain into gain
by
Lyndall Stein
-
CDE project 6 section 4.2: The positives and negatives of emotional fundraising
by
Jenny-Ann Dexter
-
CDE project 6 section 4.3: me the storyteller
by
Russell Benson
-
CDe project 6 section 4.4: shifting hope: why a journey through emotions to hope is key for hospice fundraising.
by
Suzi Attree
-
CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice
by
SOFII
-
CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by
Ken Burnett
-
CDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk.
by
Jeff Brooks
-
CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion
by
Craig Linton
-
CDE project 6 section 4.9: Keep it simple
by
Brock Warner
-
CDE project 6 section 5: creative use of emotion.
by
The Commission on the Donor Experience
-
CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising.
by
Mark Phillips
-
CDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’
by
Jayne George
-
CDE project 6 section 5.5: Seven more big things to think about
by
Ken Burnett
-
CDE project 6 section 6: the future
by
The Commission on the Donor Experience
-
CDE project 6 the full contents and purpose
by
The Commission on the Donor Experience
-
CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.
by
Francesco Ambrogetti
-
CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.
by
SOFII
-
CDE project 6. Section 4.9: to the edge of acceptability
by
Ken Burnett
-
CDE project 6. Section 5.2: the starfish story
by
Robbie Macmillan
-
CDE project 6. Section 5.4: an emotional major donor
by
Tammy Zonker
-
CDE project 6. Section 5.4b: the moody leader
by
Ken Burnett
-
CDE project 6. The emotional fundraising showcase
by
Ken Burnett
-
CDE project 7 section 1: putting the principles and actions into practise part 2
by
The Commission on the Donor Experience
-
CDE project 7 section 1: the approach and putting the principles and actions into practise part 1
by
The Commission on the Donor Experience
-
CDE project 7 section 2: appendix
by
The Commission on the Donor Experience
-
CDE project 7 summary: companies
by
The Commission on the Donor Experience
-
CDE project 8 section 2: the approach
by
The Commission on the Donor Experience
-
CDE project 8 section 3: Putting the principles and actions into practise
by
The Commission on the Donor Experience
-
CDE project 8 section 4: appendix 1 - case studies
by
The Commission on the Donor Experience
-
CDE project 8 section 5: appendix 2 - research sources
by
The Commission on the Donor Experience
-
CDE project 8 section 6: appendix 3 - methodology
by
The Commission on the Donor Experience
-
CDE project 8 summary: trusts and foundations
by
The Commission on the Donor Experience
-
CDE project 9 summary: major donors
by
The Commission on the Donor Experience
-
CDE project 9: appendices 1 and 2 - case studies and sources
by
The Commission on the Donor Experience
-
CDE project 9: appendix 3 - methodology
by
The Commission on the Donor Experience
-
CDE project 9: links across the Commission projects
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 1
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 10
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 2
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 3
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 4
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 5
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 6
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 7
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 8
by
The Commission on the Donor Experience
-
CDE project 9: putting the principles and actions into practice - part 9
by
The Commission on the Donor Experience
-
CDE project 9: the approach
by
The Commission on the Donor Experience
-
CDE Summary of Qualitative and Quantitative Research
by
The Commission on the Donor Experience
-
CDE Thank You
by
The Commission on the Donor Experience
-
Celebrating donor recognition through history and exploring why it works
by
Marina Jones
-
Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend
by
SOFII
-
Challenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk
by
SOFII
-
Change can take us by surprise
by
Andrew Papworth
-
Changing the world is the only fit work for a grown man
by
Fergal Byrne
-
Charities... the new supermarkets?
by
Richard Spencer
-
Charity Chat Podcast - How does SOFII inspire fundraisers worldwide?
by
Samuel Davies
-
Charity e-commerce – learning from the best online shops in the sector
by
Matt Smith
-
ChatGPT and fundraising – what do you need to know? (part one)
by
SOFII
-
ChatGPT and fundraising – what do you need to know? (part two)
by
Cherian Koshy
-
China reinventa la captación de fondos
by
Daryl Upsall
-
Chinese take away: reinventing fundraising in the People's Republic of China
by
Daryl Upsall
-
Cinema stunt by Carlsberg
by
SOFII
-
Cinq choses à savoir sur les crypto-monnaies
by
Matt Smith
-
Collecting stories from your donors
by
Simone Joyaux
-
Commitment. And why it matters more than anything for fundraisers
by
Ken Burnett
-
Committees … love them, or hate them
by
Simone Joyaux
-
Communication and the English language
by
Ken Burnett
-
Concluding SOFII’s lightbulb moments series.
by
Ken Burnett
-
Confessions of an unethical nine-year-old fundraiser
by
Norma Cameron
-
Congratulations to friend of SOFII Lyndall Stein!
by
Joe Burnett
-
Congratulations, you’re about to become an even better fundraiser!
by
SOFII
-
Consejo Cívico hosts Giving Tuesday Thankathon in Mexico
by
SOFII
-
Continuing SOFII’s ‘lightbulb moments’ series.
by
Ken Burnett
-
Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?
by
Ken Burnett
-
Conversion of a techno-sceptic
by
Richard C McPherson
-
Copywriting and design strategies for better donor newsletters: a before and after success story
by
Lisa Sargent
-
Coronavirus research finding. What do donors think about giving now?
by
Mark Phillips
-
Corporate clues: four ways your charity can help you engage with fundraising technology
by
Maria Carolina Simon
-
Corporate clues: how corporate volunteering programmes benefit everyone
by
Andrew Troup
-
Corporate fundraising is less and less about funds
by
Margot Ende - van den Broek
-
Cosa può insegnare la consulenza al corporate fundraising?
by
Briony Markham
-
Could this be the sea change that fundraising really needs?
by
Penelope Burk
-
Could you help Ken conquer the Camino de Santiago?
by
SOFII
-
Create a menu of choices for board members
by
Simone Joyaux
-
Creating a supportive workplace for fundraisers
by
Norma Cameron
-
Creating extraordinary experiences for donors
by
Simone Joyaux
-
Creating gender equality in the charity sector
by
Lizzi Hollis
-
Cresce la paura e si ritorna ai bisogni di base: seconda settimana del monitoraggio circa il sentimento comune sul coronavirus
by
Richard Spencer
-
Crowdfunding: A lesson from World War II
by
Roger Craver
-
Cuidado del donante: la mejor inversión que puedes hacer en recaudación de fondos
by
Ralph Welch
-
Data is gold. But only if you can get to its real value
by
Chuck Longfield
-
David Love rocks!
by
Gwen Chapman
-
David Ogilvy: A profile of the ‘father of advertising’
by
Christiana Stergiou
-
David Ogilvy’s letter for the United Negro College Fund, from 1968
by
Mark Phillips
-
David Ogilvy’s secret weapon
by
SOFII
-
Decolonised fundraising that works: myth or reality?
by
Lizi Zipser
-
Demographic trends: ten reasons why we’re not the way we were
by
Dr Judith E. Nichols
-
Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by
Denny Hatch
-
Der Bhopal Medical Appeal ergreift jede Möglichkeit gute Geschichten zu erzählen
by
Michaela Staggl
-
Direct mail + spam = win for Montblanc
by
Darryl Ohrt
-
Direct mail clinic #1 – All about marketing
by
Carolina Herrera
-
Direct mail clinic #2 – Envelopes
by
Carolina Herrera
-
Direct mail clinics – Introduction and contents
by
Joanna Culling
-
Direct mail from Africa and Asia
by
SOFII Contributors
-
Direct mail from the UK
by
SOFII Contributors
-
Direct marketing copy and the amazing power of fear
by
Denny Hatch
-
Disaster fundraising at its worst
by
Jeff Brooks
-
Dislocation, dislocation...
by
George Smith
-
DM from the higher ed. sector
by
SOFII Contributors
-
Do it yourself fundraising
by
Marc Pitman
-
Do we really need another book on storytelling?
by
Charlie Hulme
-
Do we really need another book on storytelling? Part 2
by
Bethan Francis
-
Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective
by
Kiki Koutmeridou
-
Do you love fundraising as much as we do?
by
SOFII
-
Do you want to increase your fundraising income by spending a tenner?
by
Laura Croudace
-
Does thanking really work?
by
Laura Croudace
-
Does your fundraising have enough tension?
by
James Read
-
Doing good with Dundee cakes
by
George Smith
-
Don’t be out of tune on Ukraine
by
Claire Axelrad
-
Don’t chase the dollars!
by
Tom Butero
-
Don’t let’s get carried away by talk of recovery
by
Andrew Papworth
-
Don’t take research findings at face value
by
Andrew Papworth
-
Donate now - make a difference to the world and feel great about it.
by
SOFII
-
Donor-centred fundraising – are you prepared to take a leap of faith?
by
Jackie Fowler
-
Donor-centric but stupid? It’s possible
by
Jeff Brooks
-
E così vorresti aumentare le grandi donazioni quest’anno? Eccoti il segreto!
by
Claire Axelrad
-
Eight easy steps to calculate profitability, donor-by-donor
by
John Sauvé-Rodd
-
Eight lessons for online fundraising
by
Corinne Bekker
-
Eleven tips to run a really good creative ideas session
by
Lucy Gower
-
Emotionomics: Leveraging Emotions for Business Success
by
Dan Hill
-
Enabling volunteers to do the right stuff
by
Simone Joyaux
-
Enabling your board members and other fundraising volunteers
by
Simone Joyaux
-
Enhance your online fundraising abilities in four steps
by
Sarah Daren
-
European ideas worth swiping
by
SOFII Contributors
-
Even for a charity there’s no such thing as a free lunch
by
Ken Burnett
-
Everything IWITOT
by
SOFII
-
Everything you need to know about the annual appeal letter. Made easy.
by
Jay Love
-
Exploring the evolution and trends of mid-level fundraising
by
Simon Dickson
-
Face-to-face fundraising: Bill’s story
by
Anne Marshall
-
Face-to-face: stuck in deep snow between Vinkovci and Blod
by
Ken Burnett
-
Falling for SOFII again
by
Tony Charalambides
-
Farewell my brother
by
Michael G. Downes
-
Fifty ideas that could transform how the public views street and door-to-door fundraising.
by
Ken Burnett
-
Finding the perfect fundraising database in an imperfect world
by
Robert Weiner
-
Firing lousy board members
by
Simone Joyaux
-
Five ‘must dos’ of bequest fundraising
by
Fiona McPhee
-
Five acquisition tests: you choose the winner
by
Willis Turner
-
Five big reasons your fundraising results could be better
by
Rachel Beer
-
Five corporate fundraising mistakes to avoid
by
Remarkable Partnerships
-
Five features of an ideal corporate prospect
by
Remarkable Partnerships
-
Five insights for fundraisers from the British Red Cross Museum of Kindness
by
Mark Phillips
-
Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report
by
SOFII
-
Five lessons learned from higher education fundraising
by
David Hazeltine
-
Five sales techniques corporate fundraisers can learn from companies
by
Remarkable Partnerships
-
Five steps to creating corporate partnerships
by
Remarkable Partnerships
-
Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough
by
Nicole Schmidt
-
Following the fold
by
Lyndall Stein
-
Forcing or forging a relationship? Part 1: understanding your donors
by
Charlie Hulme
-
Forcing or forging a relationship? Part 2: what makes a relationship?
by
Charlie Hulme
-
Forcing or forging a relationship? Part 3: how to measure a relationship
by
Charlie Hulme
-
Forcing or forging a relationship? Part 4: how to manage a relationship
by
Charlie Hulme
-
Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant
by
Charlie Hulme
-
Forza Italia!
by
Tiziana Fattori
-
Four tips that can help land corporate donations
by
Robert Bellovin
-
FREE: ten years of fundraising experience!
by
SOFII
-
From beggars to buskers: what can modern charities learn from street artists?
by
Steven Dodds & Clare Jones
-
From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu
by
Andy McSorley
-
From the Myth Smashers: ‘Fundraisers raise funds not friends’
by
Lauren McDermott
-
From the Myth Smashers: ‘Fundraising isn’t a serious profession’
by
Victoria Andrews
-
From the Myth Smashers: Do donors really love having a brick with their name on it?
by
Kellie O’Sullivan
-
From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise!
by
Kate Rule
-
From the Myth Smashers: Is fundraising all about the money?
by
Claire Hughes
-
From the Myth Smashers: The myth of the ‘rational donor’
by
Alice Anwar
-
From the UK’s Institute of Fundraising: spread the word, not the virus
by
Joe Burnett
-
Fundraisers, are you ready for a potential cyber attack?
by
Jack Steadman
-
Fundraisers, think Brazil!
by
Frank Russell Lucas
-
Fundraising and activism – Marcus Rashford’s campaign to save free school meals
by
Lianne Howard-Dace
-
Fundraising and giving during COVID - a report from the CIOF
by
SOFII
-
Fundraising at the intersection of Blackness and Womanhood
by
Kia Croom
-
Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one.
by
Ian MacQuillin
-
Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.
by
Ian MacQuillin
-
Fundraising Everywhere is SOFII’s newest business partner
by
SOFII
-
Fundraising in a time of crisis: could this be fundraising’s finest hour?
by
Ken Burnett
-
Fundraising in a time of crisis: five ways to think about the supporter experience now
by
Richard Turner
-
Fundraising in a time of crisis: the rise of altruism
by
Richard Turner
-
Fundraising in India – Exploring why face-to-face continues to grow
by
Ryan Valasapali and Dominic Will
-
Fundraising in the First World War: fighting the good fight
by
Tony Charalambides
-
Fundraising in the First World War: how the fundraising ground force made a difference
by
Tony Charalambides
-
Fundraising Inspiration Advent Calendar 2015
by
SOFII
-
Fundraising Inspiration Advent Calendar 2016
by
Joe Burnett
-
Fundraising successes at a time of catastrophe - part one
by
Ken Burnett
-
Fundraising successes at a time of catastrophe - part two
by
Ken Burnett
-
Fundraising telefónico, 1ª parte: Por qué el teléfono es una herramienta estupenda de captación de fondos
by
Bethan Holloway
-
Fundraising telefónico, 2ª parte: Cómo usar el teléfono en diferentes programas
by
Bethan Holloway
-
Fundraising telefónico, 3ª parte: diseñar y lanzar una campaña
by
Bethan Holloway
-
Garbage in, garbage out
by
Jeff Brooks
-
Gender equality in salaries starts with us
by
Marc Pitman
-
George Smith as others see him
by
SOFII
-
George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’
by
George Smith
-
George Smith: Working with suppliers, part one
by
George Smith
-
George Smith: working with suppliers, part two
by
George Smith
-
Get positive: you know you want to
by
Frances Hurst
-
Getting that grant: how to write letters that interest potential donors
by
Charlene Rocha
-
Ghostbusters – three ways to bring prospects back to life
by
Remarkable Partnerships
-
Gifts in wills and the NSPCC brochure
by
SOFII
-
Give that gift back!
by
SOFII
-
Giving Tuesday ideas - SOFII shares our favourites with you
by
SOFII
-
Going viral: creative social media campaigns to inspire museums
by
Devon Rose Turner
-
Good asking: the role of research in efficient, effective and enjoyable fundraising.
by
Beth Breeze
-
Good money going begging
by
Andrew Papworth
-
Grant writing in a character limited world
by
Charlene Rocha
-
Graphic design style guide with examples
by
Julia Reich
-
Great ideas from Down Under
by
SOFII Contributors
-
Great ideas from the USA
by
SOFII Contributors
-
Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker
by
Richard Spencer
-
Growing supporter loyalty doesn’t happen by accident
by
Roger Lawson
-
Harold Sumption, Guy Stringer, CBE and Sir Leslie Kirkley, CBE
by
George Smith
-
Harold Sumption: the shy pioneer
by
Joanna Culling
-
Have I told you lately that I love you? Part one
by
Derek Humphries
-
Have I told you lately that I love you? Part two
by
Derek Humphries
-
Heart and soul: Charles Dickens on the passion and power of fundraising
by
Aline Reed
-
Hello! Testing! Testing! Testing!
by
Andrew Papworth
-
Hey Mr Fundraiser: stop asking your board members to trespass
by
Simone Joyaux
-
Hilda’s suitcase: when’s the right time to discuss leaving a legacy?
by
Norma Cameron
-
Hope not hopeless
by
Charlie Hulme
-
How an egg McMuffin reminded me of the foundations of fundraising
by
Derek Humphries
-
How are you going to change the world? Leontine Vreeke’s 500 words.
by
Leontine Vreeke
-
How celebs use social media for fundraising
by
Joel Voysey
-
How crowdfunding is helping fundraise for community projects
by
Sarah Daren
-
How do you say thank you for 41 million eggs?
by
Marina Jones
-
How effective are your board members?
by
Simone Joyaux
-
How effective is your welcome programme?
by
Erik Van Dorp
-
How getting diversity and inclusion right will help us change the world
by
Vanessa Chase Lockshin
-
How getting diversity and inclusion right will help us change the world
by
Vanessa Chase Lockshin
-
How I use SOFII: I turn to the better thank-you checklist that helps us value our donors
by
Virginia Anderson
-
How I use SOFII: Ryna Sherazi, Nepal’s lone fundraiser
by
Ryna Sherazi
-
How I use SOFII: to take advantage of coming second
by
Margaux Smith
-
How I wrote it: Alan Sharpe’s War Child fundraising letter.
by
Fergal Byrne
-
How I wrote it: Cerebral Palsy Alliance’s multimedia, email and video
by
Jonathon Grapsas
-
How I wrote it: Jules Brown talks about the Women’s Aid fundraising letter
by
Fergal Byrne
-
How I wrote it: Mal Warwick on his letter for the Union of Concerned Scientists
by
Fergal Byrne
-
How I wrote it: the ActionAid iguana letter
by
Fergal Byrne
-
How I wrote it: the Amnesty pen letter
by
Fergal Byrne
-
How I wrote it: the classic Amnesty press ads
by
Indra Sinha
-
How I wrote it: the Make-A-Wish Foundation’s prospect letter
by
Fergal Byrne
-
How I wrote it: the NSPCC’s Simple pack
by
Robbie Rae
-
How I wrote it: the Salvation Army UK’s first large-scale cold mailing
by
Pauline Lockier
-
How I wrote it: the Sharp HospiceCare conversion letter
by
Fergal Byrne
-
How I wrote it: the Starlight Children’s Foundation emergency appeal
by
Fergal Byrne
-
How I wrote it: why I owe my career to a sea turtle
by
Fergal Byrne
-
How jargon destroys non-profit fundraising and marketing
by
Claire Axelrad
-
How much is a good story worth?
by
Michael Rosen
-
How often in life do you have total satisfaction?
by
Lyndall Stein
-
How Save the Dogs used a founder’s birthday for fundraising success
by
Veronica Parise & Vania Pavan
-
How thank-you letters can help you achieve your major giving potential
by
Ikhlaq Hussain
-
How the RNLI made me a donor
by
Kathryn Holloway
-
How the suffragettes became one of the most successful brands ever
by
Aline Reed
-
How to advertise for funds off-the-page. Part 1
by
Andrew Papworth
-
How to advertise for funds off-the-page. Part 2
by
Andrew Papworth
-
How to be a fundraising hedgehog
by
Damian O’Broin
-
How to be an effective client
by
Ken Burnett
-
How to bring feminism into your fundraising
by
Emily Collins-Ellis
-
How to create a donor journey map
by
Ally Smith
-
How to fail to motivate your audience to take action
by
Nancy Schwarz
-
How to find new e-mail subscribers for your organisation – the right way
by
Ephraim Gopin
-
How to find your inner writer
by
Elizabeth Loudon
-
How to fundraise from trusts and foundations when you have high reserves
by
Mike Zywina
-
How to get from Good Intentions to a Great Supporter experience – and retention
by
Charlie Hulme
-
How to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way
by
Ken Burnett
-
How to harness the power of celebrity to your cause
by
Alex Goldup
-
How to increase your appeal results by up to 40 per cent
by
Sean Triner
-
How to lose £9,000 without even asking
by
Anthony Clay
-
How to master the soft skills of fundraising
by
Stephanie Dotto
-
How to nurture happy fundraisers
by
Sarah Clifton
-
How to really understand fundraising’s reigning big idea, direct mail
by
Mal Warwick
-
How to reduce F2F attrition in the first 90 days
by
Charlie Hulme
-
How to show the right gratitude attitude to new e-mail subscribers
by
Ephraim Gopin
-
How to transform your brainstorm sessions
by
John Grain
-
How to write a better newsletter
by
John Grain
-
How to write a better thank-you letter (and why it matters)
by
Lisa Sargent
-
How to write for your most generous eyes and hands
by
Lisa Sargent
-
How Twitter can transform your fundraising
by
Marc Pitman
-
How we deal with data, why it matters and why we’ve really got to get this right, right now
by
Ken Burnett
-
How we do it – crafting SOFII’s special thank you letters
by
Joanna Culling
-
How would you kick-start your ‘nonprofit’ career as a consultant
by
Sudeshna Mukherjee
-
How you can become your organisation’s competitive edge
by
Bernard Ross & Clare Segal
-
How, precisely, do you build a better board? Part 1
by
Ken Burnett
-
How, precisely, do you build a better board? Part 2
by
Ken Burnett
-
Howard Luck Gossage – the ‘mad man’ who changed the world
by
Steve Harrison
-
Humans of New York: the power of storytelling for social fundraising
by
Laura Croudace
-
I just did my first round of grant assessing – here’s what I learned
by
Vic Hancock Fell
-
I like to MO-ve it funny dance, Movember testicular cancer awareness
by
SOFII
-
I wish I’d thought of SOFII
by
Charlie Hulme
-
I wish I’d thought of the ‘Touch, Look, Check’ campaign
by
Laura Webb
-
I wish I’d thought of… charity shop Gift Aid
by
Jonathan Cook
-
I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector
by
Jasmine Awad
-
I’m a fundraiser because…
by
Damian O’Broin
-
If it were easy to do we wouldn’t need you
by
Karen Osborne
-
If you think education is expensive, try fundraising for it
by
Lyndi Smith
-
If you want their money, best not to insult them
by
Joe Burnett
-
Improve your supporters’ online experience to raise your fundraising results
by
James Herlihy
-
In lieu of flowers: how to write lively memorial donation thank-you letters
by
Lisa Sargent
-
In search of baubles
by
George Smith
-
In-memoriam donation thank-you letter samples
by
Lisa Sargent
-
Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity?
by
Amy Nield
-
Infantile musings: on the relationship between children and their grandparents
by
George Smith
-
Inside secrets of the copywriter’s art – the ‘how I wrote it’ series
by
SOFII Contributors
-
Inspiration from Canada
by
SOFII Contributors
-
Inspiration is scary
by
Alan Clayton
-
Inspired to Change the World? Consider these four careers
by
Sarah Daren
-
Inspired to change the world? How to be a voice for public policy change
by
Sarah Daren
-
Integrity is not something you show others, it’s how you behave behind their back
by
Ken Burnett
-
Interactive fundraising
by
Lucy Innophoria
-
Introducing Fulfilled Fundraisers, a new learning platform for fundraisers
by
Joe Burnett
-
Introducing Lucy Innophoria
by
Lucy Innophoria
-
Introducing the Commission on the Donor Experience
by
SOFII
-
Introducing the wisdom of Jerry Huntsinger
by
Gwen Chapman
-
Introducing: Simone uncensored
by
Simone Joyaux
-
Introducing: the verities
by
Jerold Panas
-
Investing in supporter loyalty improves retention and grows income – and now it’s quantifiable
by
Roger Lawson
-
Investing in testing - part 1
by
Ken Burnett
-
Investing in testing - part 2
by
Ken Burnett
-
Involving your board and board members in fund development, part three
by
Simone Joyaux
-
Involving your board members in fund development, part two
by
Simone Joyaux
-
Involving your board members in fundraising, part one
by
Simone Joyaux
-
Irregularity – is it the future of regular giving?
by
Hannah Moysey
-
Is Asian charity different from Western charity?
by
SOFII
-
Is the F2F golden goose now a dead duck?
by
SOFII
-
Is this really the best fundraising proposition of all time? And is it good development?
by
Lyndall Stein
-
Is this the best way to develop bequests?
by
Rich Fox
-
Is your donor a Spiderman, Batman or a Wonder Woman?
by
Marina Jones
-
Is your logo effective? Tips to evaluate your visual identity
by
Julia Reich
-
Is your newsletter great donor relationship-building, or an unwise self-indulgence?
by
Tom Ahern & Sean Triner
-
It won't work here!
by
Matthew Sherrington
-
It’s hard work being a client these days. Part 1
by
Andrew Papworth
-
It’s hard work being a client these days. Part 2
by
Andrew Papworth
-
It’s just not fair!
by
Joe Burnett
-
It’s the picture not the frame
by
Lyndall Stein
-
It’s time to create a strategy for your website that will increase your fundraising
by
Beate Sørum
-
It’s time to de-normalise the gender pay gap, and take action to close it
by
Niamh Ferris
-
IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’
by
Spriha Shrestha
-
Jerry Huntsinger: 80-years young
by
Gwen Chapman
-
Job-speak: a user’s guide
by
George Smith
-
Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST
by
SOFII
-
Join the SOFII board - could you be our new honorary treasurer?
by
Lynda Harwood-Compton
-
Just the facts on legacy giving
by
Mal Warwick
-
Kay Grace in her own words
by
Kay Grace
-
Kay Sprinkel Grace: America's doyenne of board excellence and mission development.
by
Christiana Stergiou
-
Ken Burnett’s archive on SOFII
by
SOFII
-
Ken Burnett’s two great stories.
by
Ken Burnett
-
Leading the resistance: the American Civil Liberties Union
by
Ali Walker-Davies
-
Legacies through the lens of faith
by
Naomi Collison
-
Legacies, they’re nowt to do with thee!*
by
Ashley Rowthorn
-
Legacy brochures from 90 years ago – what’s the same and what’s different to today?
by
Marina Jones
-
Legacy of Hope newsletter and reply form, from Bread for the World, USA
by
SOFII
-
Legacy seeds
by
John Lepp
-
LEGGE HEADS ARMS BODY: top ten secrets of headlines that pull
by
Ken Burnett
-
Lend a hand and help SOFII
by
SOFII
-
Lesbians and Gays Support the Miners
by
Emily Collins-Ellis
-
Less pessimism about the fundraising climate but…
by
Andrew Papworth
-
Lessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
by
Ken Burnett
-
Lessons from a charity shop
by
Laura Croudace
-
Lessons from the Annual Lectures: Emily Henry’s view
by
Emily Henry
-
Lessons from the Annual Lectures: Gemma Walder’s view
by
Gemma Walder
-
Lessons from the Annual Lectures: Kirsty Simpson’s view
by
Kirsty Simpson
-
Lessons from the Annual Lectures: Stephanie Drummond's view
by
Stephanie Drummond
-
Lessons from young charities - part 1
by
James Read
-
Lessons from young charities - part 2
by
James Read
-
Let’s keep in touch
by
Rachel Hunnybun
-
Let’s keep in touch… What happened next
by
Rachel Hunnybun
-
Living Legacy Society newsletter, from the Union of Concerned Scientists, USA
by
SOFII
-
Magic matters… if we want to truly engage
by
Roger Lawson
-
Magic moments part one: how small beginnings inspire great causes
by
Aline Reed & Ken Burnett
-
Magic moments part two: how some of the world’s best causes got started
by
Aline Reed & Ken Burnett
-
Magic moments: The founding of Cripplegate Foundation and North London Cares
by
Aline Reed & Ken Burnett
-
Major gifts: fundraising from the frontlines
by
Rebecca Davies
-
Major gifts: fundraising from the frontlines
by
Rebecca Davies
-
Make an elevator speech that works
by
Tom Ahern
-
Making cancer cute
by
Jeff Brooks
-
Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts
by
Sue Kershaw
-
Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
by
SOFII
-
Meet some of our volunteer translators in Brazil
by
SOFII Volunteers in Brazil
-
Meet the fundraising Myth Smashers
by
Joe Burnett
-
Meet the world-changers - from the fundraising frontline: an interview with Jiblu Rahman
by
Joe Burnett
-
Meet the world-changers - mindful fundraising: an interview with Karen Bolton of Mind
by
Joe Burnett
-
Meet the world-changers - overcoming adversity: an interview with Michelle Berriman
by
Joe Burnett
-
Meet the world-changers - the millennials: an interview with Derrick Feldmann
by
Joe Burnett
-
Meet the world-changers - the view from the top: an interview with Daryl Brewster
by
Joe Burnett
-
Michaela Staggl
by
Michaela Staggl
-
Mo-tivations. Why (oh why) am I doing it? And why would you support me?
by
Matthew Sherrington
-
Monday was the day of the IWITOT ‘I Want To Talk At That’ audition
by
Ian Lovett
-
Moses Maimonides: the 90-degree shift, 800 years ago
by
Reinier Spruit
-
Most stupid ad concept, bar none
by
Jeff Brooks
-
Moving from fairness to openness
by
Beth Ann Locke and Jen Love
-
Musings of a direct response fundraiser no. 1: revisiting the basics
by
Jonathon Grapsas
-
Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’
by
Jonathon Grapsas
-
My 30 years as a fundraiser
by
Michelle Chambers
-
My big mistakes – and what I learned
by
Lyndall Stein
-
My favourite TV ads
by
Frances Hurst
-
My first weeks as a fundraiser: where do I start?
by
Ken Burnett
-
My new obsession: online gaming
by
Lucy Innophoria
-
My top 10 TV ads.
by
Elly Woolston
-
My worldwide mission to destroy all executive committees
by
Simone Joyaux
-
New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis
by
Lizi Zipser
-
New research shows how charities can create remarkable corporate partnerships
by
Remarkable Partnerships
-
New study finds legacy giving has gained ground beyond boomer generation
by
Remember A Charity
-
New year, new changes in digital fundraising – five tips to help you prepare
by
Eric Reif
-
Nine fundraising tips you can learn from a savvy seven-year-old
by
Michael Rosen
-
Nine tips for effective e-mails
by
Nick Allen
-
Nonprofit stories that inspire
by
Larry Wilson
-
Nonprofits and segmenting for effective communication: a new infographic
by
Jay Love & Steven Shattuck
-
Notes from Ken Burnett following his review of the document ‘Current Situation and Tendency of Internet Fundraising in China’.
by
Ken Burnett
-
Nothing can or should substitute for philanthropy
by
Simone Joyaux
-
Nothing is stupid about this
by
Jeff Brooks
-
Now added new on SOFII: the penultimate lightbulb moments.
by
Joe Burnett
-
NSPCC – a new approach to legacy training
by
Adrian Salmon
-
NSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal
by
Giles Pegram CBE
-
NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond
by
Giles Pegram CBE
-
Omicron variant, new restrictions and failings of leadership. What should fundraisers do now?
by
Mark Phillips
-
Once upon a time…Oxfam and Remember Me
by
Aline Reed
-
One-night stands ruin your fundraising
by
Reinier Spruit
-
Opinion: an ethical, principled approach to donors and fundraising. Part 2.
by
John Burton
-
Other people: together not separate
by
Charlie Hulme
-
Our Right to Heal - Black women fundraisers share their stories
by
Joe Burnett
-
Our Right to Heal - Fatou Jammeh, Canada
by
Fatou Jammeh
-
Our Right to Heal – Marva Wisdom, Canada
by
Marva Wisdom
-
Passion and pragmatism – your main tools for winning grants
by
Jo Garner
-
Pearly kings and queens – fantastic fundraising
by
Mark Astarita
-
Peer-to-Peer Fundraising: a mini guide for nonprofits
by
Dan Quirk
-
People not numbers: emotion not reason
by
Charlie Hulme
-
People who have more money can give more away
by
Mark Phillips
-
Philanthropy in a flat world, inspiration through globalization
by
Jon Duschinsky
-
Philanthropy in ancient times: some early examples from the Mediterranean
by
Sarah Bond
-
Pivoting and pirouetting: how face-to-face got the moves during coronavirus
by
Daryl Upsall
-
Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
by
Joe Burnett
-
Practical advice on how to make the most of social media
by
Alisha Fernandez Miranda & Alissa Steiner
-
Presentación de la traductora
by
Alhelí Quintanilla
-
Presentación de la traductora - Anna Fabra Raduà
by
SOFII
-
Presentation: 19 ways nonprofit organisations can use social media to connect with donors
by
Tim Bete
-
Presenting SOFII’s new user guide
by
Joe Burnett
-
Press ads can still deliver the goods
by
Andrew Papworth
-
Pretenders to the Steward Throne
by
Gordon Michie
-
Procuración de fondos descolonizada que sí funciona: ¿mito o realidad?
by
Lizi Zipser
-
Reader knowledge, real voices, great stories and big points of view
by
Elizabeth Loudon
-
Reasons to be cheerful: the 2013 Charity Pulse survey
by
Frances Hurst
-
Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018
by
Joe Burnett
-
Recasting the ‘middle man’ - the role of charities in the age of disintermediation (Pt 1)
by
Meredith Niles
-
Recasting the ‘middle man’ - the role of charities in the age of disintermediation (Pt 2)
by
Meredith Niles
-
Recession-proof fundraising: How to fundraise out of bad times
by
Marc Pitman
-
Refugees build bridges across society
by
Lyndall Stein
-
Relationship fundraising and marketing: friends or foes?
by
Roewen Wishart
-
Relationship fundraising ignite, part 1
by
Craig Linton
-
Relationship fundraising ignite, part 2
by
Craig Linton
-
Relationship Fundraising ignited – why it’s relevant today
by
Richard Turner
-
Remarkable Partnerships becomes SOFII’s newest partner
by
SOFII
-
Results from the International Gift Planning Survey
by
Andy Levy-Ajzenkopf
-
Rethinking the way we think
by
Charlie Hulme
-
Richard Turner’s great story
by
Richard Turner
-
Right now, the supporter experience matters more than ever
by
Joe Burnett
-
Sample thank-you letters for you to swipe
by
Lisa Sargent
-
Savvy students volunteer to help charities in times of crisis
by
Anna McDaid
-
Saying thank you nicely, in a letter
by
SOFII Contributors
-
Se la direzione è l’Altro, la distanza non conta
by
Vania Pavan
-
Secrets of a great funding proposal
by
Cheryl A Clarke
-
Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele
by
Chris Keating
-
Secrets of direct mail 2: answering the right questions with your envelope
by
Chris Keating
-
Secrets of direct mail 3: how people read letters
by
Chris Keating
-
Secrets of direct mail 4: storytelling, fundraising and the dialogue method
by
Chris Keating
-
Serve or inspire? That is the question
by
Richard Turner
-
Setting out and summarising the every-day business of excellence
by
Henry A. (Hank) Rosso
-
Seven steps to fire up your board
by
Gail Perry
-
Seven steps to generating donor response
by
Jan Chisholm
-
Sharing the unspeakable: the ultimate donation
by
Ken Burnett
-
Shocked and a little bit excited - how coronavirus will impact charity giving
by
Richard Spencer
-
Should you enthusiastically promote legacy giving when people are dying?
by
Claire Axelrad
-
Simone Joyaux, campaigning fundraiser extraordinaire, has died
by
Ken Burnett
-
Sit in a bath of baked beans, change the world
by
Bilaal Rajan
-
Six essential steps to improving your supporter experience
by
Natasha Evans
-
Six tips for building stronger relationships with supporters across generations
by
Aurora Virtanen
-
So you seriously want to be a client?
by
George Smith
-
So you want more major gifts this year? Here’s the secret!
by
Claire Axelrad
-
SOFII and ABCR partnership brings you more content in Portuguese
by
ABCR - The Brazilian Fundraisers Association
-
SOFII and ASSIF help you discover the best of Italian fundraising
by
Simona Biancu
-
SOFII announces the return of the thank-you letter clinic
by
Lisa Sargent
-
SOFII blog: getting along – conflicts among staff
by
Kirsten Bullock
-
SOFII needs you
by
Carolina Herrera
-
SOFII proudly announces the appointment of five new trustees
by
SOFII
-
SOFII stars: a selection from SOFII’s most read articles
by
SOFII
-
SOFII stars: a selection of fantastic events from around the world
by
Joe Burnett
-
SOFII stars: great fundraising writers
by
SOFII
-
SOFII stars: thank you, welcome and well done.
by
SOFII
-
SOFII stars: the best of corporate social engagement
by
SOFII
-
SOFII stars: the world’s best fundraising direct mail.
by
SOFII
-
SOFII stars: treasures from IWITOT 2012
by
SOFII
-
SOFII stars: treasures of legacy marketing
by
SOFII
-
SOFII updates in 2017
by
SOFII
-
SOFII volunteer translators
by
Carolina Herrera
-
SOFII: the BIG questions
by
SOFII
-
SOFII’s advent calendar - part three
by
Joe Burnett
-
SOFII’s advent calendar 2017
by
Joe Burnett
-
SOFII’s advent calendar 2017 - part two
by
Joe Burnett
-
SOFII’s April must-reads
by
Pamela Grow
-
SOFII’s August must-reads
by
Pamela Grow
-
SOFII’s best of the best showcase - introduction and contents
by
SOFII
-
SOFII’s Christmas Gift Catalogue
by
SOFII
-
SOFII’s February must-reads
by
Pamela Grow
-
SOFII’s July must-reads
by
Craig Linton and Pamela Grow
-
SOFII’s June must-reads
by
Pamela Grow
-
SOFII’s letter to the future / 32 lightbulb moments
by
Ken Burnett
-
SOFII’s September must-reads
by
Craig Linton and Pamela Grow
-
SOFII’s small charity showcase
by
Ken Burnett
-
SOFII’s what to watch
by
SOFII
-
SolarAid: Lighting the way
by
Richard Turner
-
Some closing remarks: more on fundraising legend Guy Stringer
by
Ken Burnett
-
Something to Tweet About: creating great content for social media
by
Carlos Miranda & Alissa Steinner
-
Sorry, but you’re just not my type!
by
Colin Wheildon
-
Spot the elementary mistake in this advertisement
by
Andrew Papworth
-
Staff like donors? Recruit, develop, retain them…
by
SOFII
-
Standing on the shoulders of giants – a book review
by
David Love
-
Still in the battle: an interview with Roger Craver
by
Joe Burnett
-
Stop f***ing about with your logo and stick to fundraising instead
by
Mark Phillips
-
Storm ad that ignores humanity
by
Jeff Brooks
-
Striking ideas: fake nuns, donkeys and your strategy for the year ahead
by
Richard C McPherson
-
Stupid misconception about the inner lives of children
by
Jeff Brooks
-
Suffering from lockdown? Here’s a FREE seminar on SOFII
by
Joe Burnett
-
Sufia’s story
by
Jeff Brooks
-
Supporter care – it’s the best investment you can make in fundraising
by
Ralph Welch
-
Supporter insights: what are they, why bother with them and how to uncover them?
by
Kevin Waudby
-
Supporter surveys: what do your supporters really think?, part 1
by
Jonathon Grapsas
-
Supporter surveys: what do your supporters really think?, part 2
by
Jonathon Grapsas
-
Supporter surveys: what do your supporters really think?, part 3
by
Jonathon Grapsas
-
Surprising fundraising insight from Albert Einstein
by
Sarah Bond
-
Surveying the legacy landscape: why we’re doing it and why we need you
by
Natasha van Bentum
-
Synecdoche, synecdoche…we all fall down
by
George Smith
-
Tank Banks: more sensational fundraising from the First World War
by
Aline Reed
-
Team Trees – digital fundraising success in aid of the Arbor Day Foundation
by
Lynda Harwood-Compton
-
Technology and storytelling: seeking support with multiple channels
by
Richard C McPherson
-
Tecnologie e Umanizzazione ai tempi della pandemia
by
Veronica Parise
-
Telephone fundraising, part 1: why the phone is a great fundraising tool
by
Bethan Holloway
-
Telephone fundraising, part 2: how to use the phone across different programmes
by
Bethan Holloway
-
Telephone fundraising, part 3: designing and delivering a campaign
by
Bethan Holloway
-
Ten easy fixes for the design of your donation form
by
Beate Sørum
-
Ten fundraising truths inspired by Booker T. Washington
by
Marina Jones
-
Ten things you should remember when writing to trusts and foundations
by
Jo Habib
-
Ten tips to spur the creative grant proposal-writing process
by
Pamela Grow
-
Thank you for helping shape SOFII’s future
by
SOFII
-
Thank you for supporting SOFII in 2019
by
SOFII
-
Thank you for your kind gift to SOFII
by
SOFII
-
Thank you for your support
by
SOFII
-
The (almost) complete reading list for fundraisers
by
Lisa Sargent
-
The 10 pillars of great relationships between charities and consultants
by
John Lepp
-
The 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising
by
Ken Burnett
-
The 6Ps: a blueprint for transforming fundraising. For good.
by
The Commission on the Donor Experience
-
The A to Z of writing fundraising appeals: A to F
by
Steve Lynch
-
The A to Z of writing fundraising appeals: G to L
by
Steve Lynch
-
The A to Z of writing fundraising appeals: M to S
by
Steve Lynch
-
The A to Z of writing fundraising appeals: T to Z
by
Steve Lynch
-
The Aberfan Disaster Memorial Fund – Wales, 1966
by
Alex Day
-
The Absent-Minded Beggar: bigger than Band Aid?
by
Aline Reed
-
The ad that trivialises tragedy
by
Jeff Brooks
-
The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal
by
R. Trent Thompson
-
The BADASSforGOOD podcast. Episode four: pretty is more than skin deep
by
R. Trent Thompson
-
The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights
by
R. Trent Thompson
-
The Bata Shoes story
by
Ken Burnett
-
The best developments of 2010.
by
Lucy Innophoria
-
The best of the best of direct mail
by
SOFII Contributors
-
The Bhopal Medical Appeal grabs every opportunity to tell good stories
by
SOFII
-
The book that will lead the campaigning fundraising revolution!
by
Tanya Jackson
-
The Bruce Barton letters: 22 classic direct mail appeals
by
Ken Burnett
-
The collection: it’s never too late to do something wonderful.
by
Ken Burnett
-
The customers always write
by
George Smith
-
The dangers of requests for proposal
by
Roger Craver
-
The day World Vision welcomed me to their world
by
Laura Croudace
-
The donor pyramid is dead… Long live the donor pyramid!
by
SOFII
-
The Effectiveness Project: fundraisers – take notice soon!
by
Steven Shattuck
-
The emotional brain
by
Ken Burnett
-
The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
by
SOFII
-
The essence of Campaigning Fundraising: weblinks and QR codes
by
Ken Burnett
-
The essence of fundraising practice from the world’s most famous fundraising academic
by
Adrian Sargeant
-
The F2F Hub – collaborative working keeps fundraisers on track through coronavirus
by
Rachael Moore
-
The face-to-face fundraisers back on the street after lockdown
by
Peter Steinmayer
-
The father of modern day fundraising: Harold Sumption
by
SOFII
-
The first big lesson in fundraising copy
by
Margaux Smith
-
The Foundling Hospital appeal, 1728-1745
by
Tobin Aldrich
-
The Fundraiser’s Guide to Irresistible Communications
by
Jeff Brooks
-
The fundraising climate: a consumer confidence update
by
Andrew Papworth
-
The Fundraising Cycle: the shortest book on fundraising, ever
by
Redmond Mullin
-
The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner
by
SOFII
-
The Fundraising Recruitment Universe - as a candidate, how do I get started?
by
Ryan Burdock
-
The Fundraising Recruitment Universe - six tips for mastering a video interview
by
Ryan Burdock
-
The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud
by
Tony Loyd
-
The gold standard in fundraising, part 1: laying the foundations.
by
Ken Burnett
-
The gold standard in fundraising, part 2: exceeding expectations.
by
Ken Burnett
-
The Good Suspended video series part two - three more fantastic little films
by
Francesco Ambrogetti
-
The Good Will Guide from Catholic Children’s Society, UK
by
Carolina Herrera
-
The great donor exodus, and what to do about it. A three-part series from Jay Love
by
Jay Love
-
The great fundraiser’s bookshelf
by
Joe Burnett
-
The Harry Secombe soft sell legacy approach
by
Ken Burnett
-
The hashtag - I wish I’d thought of that
by
Alfredo Botti
-
The Help Hollie campaign: how relationship fundraising works at Anthony Nolan
by
John Logan
-
The inconvenient truth about corporate fundraising
by
Sean Triner
-
The key to a successful corporate partnership – finding the ‘sweet spot’
by
Keith Kibirango
-
The Legacy Showcase – where fundraisers share inspiring campaigns
by
SOFII
-
The mood as lockdown continues - week five of the coronavirus sentiment tracker
by
Richard Spencer
-
The most successful advertisement in the history of the world
by
Denny Hatch
-
The National Autistic Society: borrowed ideas can be free and effective
by
Carolyne Coupel
-
The next big thing in fundraising is closer than you think
by
Alison McCants
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The NSPCC and me: one fundraiser, one charity, 17 years of life-changing service
by
Ben Swart
-
The Obama effect
by
Jonathon Grapsas
-
The Olive Cooke story
by
Ken Burnett
-
The pandemic: where has fundraising been, where is it going and where should we be focusing now?
by
Giles Pegram CBE
-
The perfect annual report
by
Giles Pegram CBE
-
The pie lies – why you should put the charity spending pie chart straight in the bin
by
Caoileann Appleby
-
The power of benchmarking
by
Jonathon Grapsas
-
The power of passion
by
Per Stenbeck
-
The Saltways becomes SOFII’s newest partner
by
SOFII
-
The Salvation Army’s ‘self-denial fund’
by
Sarah Bond
-
The science of fundraising: Ask a behavioural scientist, part one
by
Kiki Koutmeridou
-
The science of fundraising: Ask a behavioural scientist, part three
by
Kiki Koutmeridou
-
The science of fundraising: Ask a behavioural scientist, part two
by
Kiki Koutmeridou
-
The secret of legacy giving is hidden in the life story of your best donors
by
Ashley Rowthorn
-
The seven deadly sins of fundraising appeals and how to avoid them
by
Rachel Beer
-
The seven elements of proposition: how to get your story across
by
John Grain
-
The six essential building blocks of fundraising success
by
Roewen Wishart
-
The SOFII history project part one: treasures from fundraising’s history
by
SOFII
-
The SOFII history project part three: the legends of fundraising
by
Joe Burnett
-
The SOFII history project part two: the all-time fundraising greats
by
Joe Burnett
-
The SOFII history project: introduction and contents
by
SOFII
-
The tester’s dilemma: to go on, or give up?
by
Ken Burnett
-
The top five things to know about cryptocurrencies
by
Matt Smith
-
The treehouse of knowledge – the 34 fundamental foundations of fundraising
by
Ken Burnett
-
The truth about storytelling: leaders not followers
by
Charlie Hulme
-
The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause
by
Ken Burnett
-
The unconventional fundraising gallery
by
SOFII
-
The use and misuse of emotion part one
by
Ken Burnett
-
The use and misuse of emotion section 5.6d: the creative use of emotion.
by
The Commission on the Donor Experience
-
The use and misuse of emotion, part two.
by
Ken Burnett
-
The view from the doormat
by
Andrew Papworth
-
The Westminster Abbey Appeal
by
Damian Chapman
-
The WHY of WoW!
by
Joe Burnett
-
The wisdom of Roger Craver part two
by
Joe Burnett
-
The Wishing Well Appeal: What makes a good appeal chair?
by
Marion Allford
-
The wit and wisdom of George Smith - Do you seriously want to be serious?
by
George Smith
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The wit and wisdom of George Smith - Good: the case for a re-launch
by
George Smith
-
The wit and wisdom of George Smith - Infantile musings
by
George Smith
-
The wit and wisdom of George Smith - Instead of Help the Aged, let the aged help
by
George Smith
-
The wit and wisdom of George Smith - Introduction and contents
by
Joe Burnett
-
The wit and wisdom of George Smith - Let’s be conventional
by
George Smith
-
The wit and wisdom of George Smith - Never sneer at an Oscar
by
George Smith
-
The wit and wisdom of George Smith - Où est le chat?
by
George Smith
-
The wit and wisdom of George Smith - Seriously, let’s be silly
by
George Smith
-
The wit and wisdom of George Smith - The Mary Hinge letter
by
George Smith
-
The wit and wisdom of George Smith - Why shame the punters when you can threaten them?
by
George Smith
-
The Wizard of Oz – key advice for legacy fundraisers
by
Chris Millward
-
There must surely be a better way to make the most of people’s generosity during tragic times?
by
Andrew Papworth
-
Thinking of investing in segmentation? Be careful of these common and costly mistakes
by
Charlie Hulme
-
This ad accuses repressive governments of absent-mindedness
by
Jeff Brooks
-
This ad imagines donors look like dead bodies
by
Jeff Brooks
-
This is for YOU: an urgent appeal from Simone Joyaux, fundraising sage and long-term supporter of SOFII.
by
Simone Joyaux
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This is for YOU: an urgent appeal from Ken Burnett, founder of SOFII
by
Ken Burnett
-
Three little words lost – the end of Make Poverty History
by
Ken Burnett
-
Three things your organisation needs to know about corporate philanthropy
by
Adam Weinger
-
To ask or not to ask, that is the question when saying thank you to a donor
by
Lisa Sargent
-
Tom Ahern’s nine-step communications self-audit
by
Tom Ahern
-
Top 10 tips for retaining fundraisers
by
Frances Hurst
-
Top ten techniques for fresh thinking
by
Lucy Gower
-
Top tips to get the best from your agency - part 1
by
Gill McLellan
-
Top tips to get the best from your agency - part 2
by
Gill McLellan
-
Top tips to get the best from your agency - part 3
by
Gill McLellan
-
Top tips to help you get the most out of IWITOT
by
Craig Linton
-
Top twelve tips for pattern breaking
by
Lucy Gower
-
Tossing your cookies: grassroots fundraising at its best
by
Ruthellen S. Rubin
-
Train Your Board (and Everyone Else) to Raise Money
by
Amy Eisenstein
-
Treasures from SOFII’s archives
by
SOFII Contributors
-
Trends of the Covid-19 pandemic on fundraising in the UK and the USA
by
Daryl Upsall & Jorge Hernando
-
Tutorial 1: Creating fundraising letters and packages
by
Jerry Huntsinger
-
Tutorial 10: Pavlov’s dog and fundraising letters
by
Jerry Huntsinger
-
Tutorial 11: How to design a fundraising letter: the function of design
by
Jerry Huntsinger
-
Tutorial 12: Principles of layout
by
Jerry Huntsinger
-
Tutorial 13: The PS – how to have the final word
by
Jerry Huntsinger
-
Tutorial 14: How to communicate with photographs
by
Jerry Huntsinger
-
Tutorial 15: Creating a chemical reaction
by
Jerry Huntsinger
-
Tutorial 16: How to write in a warm personal style
by
Jerry Huntsinger
-
Tutorial 17: Write the way you speak – 10 suggestions
by
Jerry Huntsinger
-
Tutorial 18: Magic words – the formula for success
by
Jerry Huntsinger
-
Tutorial 19: Master grammar and write for action
by
Jerry Huntsinger
-
Tutorial 2: Is direct mail fundraising a science or an art?
by
Jerry Huntsinger
-
Tutorial 20: Paragraphs – forget school English
by
Jerry Huntsinger
-
Tutorial 21: ‘Really, it just doesn’t sound like me’
by
Jerry Huntsinger
-
Tutorial 22: Whatever happened to real stories about real people?
by
Jerry Huntsinger
-
Tutorial 23: Beware the fatal disease of one-sidedness
by
Jerry Huntsinger
-
Tutorial 24: How to write a long letter
by
Jerry Huntsinger
-
Tutorial 25: 22 ideas for keeping your reader moving on
by
Jerry Huntsinger
-
Tutorial 26: How to make a short letter work
by
Jerry Huntsinger
-
Tutorial 27: A good start
by
Jerry Huntsinger
-
Tutorial 28: Is it time to get rid of ‘dear friend’?
by
Jerry Huntsinger
-
Tutorial 29: Slash your letter writing time in half
by
Jerry Huntsinger
-
Tutorial 3: What makes a successful letter-writer?
by
Jerry Huntsinger
-
Tutorial 30: How to pass judgment on a fundraising letter
by
Jerry Huntsinger
-
Tutorial 31: Make me an offer I can’t resist
by
Jerry Huntsinger
-
Tutorial 32: Logic never makes me cry
by
Jerry Huntsinger
Case Studies (746)
-
“Change for Good®” : la campagna promossa da UNICEF
by
SOFII
-
All Saints and St Andrew’s Church, UK: parachuting teddy bears
by
SOFII
-
Amnesty International: Le ‘pen pack’
by
Jenny Craven
-
Friends of the Earth: Looking after supporters when the media storm hit
by
SOFII
-
Greenpeace: la suggestion optimiste « cochez la case »: la campagne postale pour l’affaire judiciaire de Thorp.
by
Laura Parrota
-
Help the Aged: « Offrez la vue a un aveugle » publicité dans la presse.
by
Laura Parrota
-
International Campaign for Tibet Freedom: bracelet appeal
by
Jenny Craven
-
International Campaign for Tibet Freedom: bracelet appeal
by
SOFII
-
Islamic Relief y su vídeo “Salvar vidas no resulta fácil”
by
Alhelí Quintanilla
-
La casilla optimista de Greenpeace en su campaña ‘Stop Thorp’
by
Alhelí Quintanilla
-
UNICEF: la postal que lanzó la captación de fondos en UNICEF
by
Alhelí Quintanilla
-
‘Dr Barnardo’s Homes’: quatre grands noms de la collecte de fonds du passé lointain
by
Jenny Craven
-
‘Fund for a Free South Africa’: mailing ciblé aux grands donateurs.
by
Jenny Craven
-
‘Nazis against Nazis’ - not your average walkathon
by
Jan Uekermann
-
‘Operation Raleigh’: Mailing sur le papier toilette
by
Jenny Craven
-
‘Social Swipe’: raising money for Misereor through interactive posters
by
Craig Linton
-
‘WOMANKIND Worldwide’ : mailing pour le recrutement des donateurs
by
Jenny Craven
-
“Pasa la tarjeta”: recaudando dinero para Misereor a través de carteles interactivos
by
Alhelí Quintanilla
-
“Un tè per due”: la campagna di Guide Dogs NSW/ACT1
by
SOFII
-
7 days 7 gifts – part of Give India’s ‘joy of giving’ week
by
SOFII
-
A 'hair-raising' message from the Swedish Childhood Cancer Foundation
by
SOFII
-
A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England
by
SOFII
-
A Fundação Soi Dog: conquistando doadores regulares através do Facebook
by
SOFII Volunteers in Brazil
-
A Mega Doação: Captação de recursos pela internet
by
SOFII Volunteers in Brazil
-
A missão “porta-copos de cerveja” do Greenpeace
by
SOFII Volunteers in Brazil
-
AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter
by
SOFII
-
Abortion Support Network: ‘Why do you support ASN?’
by
Damian O’Broin
-
Aching Arms: teddy bears member-get-member scheme
by
SOFII
-
ACLU: Stand for Rights. Stand for Freedom
by
Joe Burnett
-
Act for Peace's refugee social experiment
by
SOFII
-
Action for Children: ‘Be a Secret Santa’ digital campaign
by
Lara Joyce
-
Action on Hearing Loss: haz un legado en tu testamento
by
SOFII
-
Action on Hearing Loss: put a gift in your will
by
SOFII
-
ActionAid ‘Bollocks to Poverty’ campaign
by
SOFII
-
ActionAid: the ‘postal parent’ advert
by
SOFII
-
ActionAid: the inserts with built-in reply mechanism
by
SOFII
-
ActionAid: the welcome to child sponsorship package
by
SOFII
-
ActionAid: transparency and readability
by
SOFII
-
ActionAid’s Bold Move: giving donors a say over strategy
by
Emily Collins-Ellis
-
ActionAid’s Christmas collection: virtual gifts that keep on giving
by
SOFII
-
Advantage Africa: Christmas gift wrapping offer
by
SOFII
-
African National Congress: the emergency pre-election fundraising, from 1992
by
SOFII
-
Age UK: Cadbury ‘Donate Your Words’ corporate partnership
by
Rebecca Broad
-
Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message
by
SOFII
-
Aide et Action: ou les tracts avec formulaires de dons intégrés.
by
Laura Parrota
-
Aide et Action: press ads/thank you methodology
by
SOFII
-
Akshaya Patra, India: winners of an international competition to change the world
by
SOFII
-
Albert Street Methodist Sunday School: the foot of pennies from the 1930s
by
SOFII
-
Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
by
SOFII
-
Alexander’s Fund: how fundraising inspired a community to save a life
by
SOFII
-
Alpe d’HuZes: Extraordinary effort leading to extraordinary results
by
Ros Harber
-
ALS Canada: ‘Ways to Support’ document
by
SOFII
-
ALS Foundation Netherlands: I have already died
by
SOFII
-
Alzheimer’s Society: Memory Walk campaign
by
Katie Simmons
-
American Cancer Society: Relay For Life
by
Gary Kernahan
-
Amnesty International Australia: David Hicks press insert 2007
by
SOFII
-
Amnesty International UK: Anzeigen, die die Nation aufrüttelten
by
Michaela Staggl
-
Amnesty International UK: gli annunci stampa che hanno scioccato un’intera nazione
by
Tiziana Fattori
-
Amnesty International UK: press ads that shook a nation
by
SOFII
-
Amnesty International UK: Virtual reality street fundraising
by
SOFII
-
Amnesty International: the letter in the pen pack
by
Ken Burnett
-
Amnesty International: the pen pack
by
SOFII
-
Amnesty International: the shame Shell campaign
by
SOFII
-
Amnesty International: throw-away insert campaign
by
SOFII
-
Amnistía Internacional, el kit del bolígrafo
by
Alhelí Quintanilla
-
Anistia Internacional: A Caneta no Pacote
by
ABCR - The Brazilian Fundraisers Association
-
Anne Frank Trust UK: the ‘thirteen-in-13’ campaign
by
SOFII
-
ANT Foundation: how new technologies delivered the human touch during Covid-19
by
Veronica Parise
-
APOPO: HeroRAT rat adoption programme
by
SOFII
-
Armagh House: Covid-19 emergency appeal
by
Sonya Swiridjuk
-
Arrels Fundació: cardboard hearts for the homeless
by
SOFII
-
Arthritis Care: ‘people like us’ campaign
by
SOFII
-
As sacolas de plástico da WaterAid
by
SOFII Volunteers in Brazil
-
Associação Internacional de Pesquisa do Câncer (AICR): Livro de histórias inspiradas
by
SOFII Volunteers in Brazil
-
Association of International Cancer Research: Inspiring Stories Book
by
SOFII
-
Audubon Society of Rhode Island: special recognition of long-time donors
by
SOFII
-
Australian Conservation Foundation: end of year appeal
by
SOFII
-
Australian Conservation Foundation: l’appel à la fin de l’année
by
Jenny Craven
-
Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon
by
SOFII
-
Bank4Hope: a new ‘bank’ to enhance transparency and accountability
by
SOFII
-
Baptist World Aid - Growth Giver
by
Fiona McPhee
-
Barnardo’s: ‘Be More Gladys’ legacy television ad
by
Gina Hollands
-
Battersea Dogs & Cats Home: ‘secret suppers’
by
SOFII
-
Battersea Dogs & Cats Home: introducing iPads to door-to-door
by
SOFII
-
Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad
by
Gina Hollands
-
BBC Television: the 1966 documentary, Cathy Come Home
by
SOFII
-
Ben Franklin touring education and fundraising shows
by
SOFII
-
Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by
Ken Burnett
-
Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!
by
SOFII
-
Bhopal Medical Appeal: Press advertisements
by
Indra Sinha
-
Bible Society: ‘The Greatest Journey’ Christmas appeal
by
Carol Akiwumi
-
Big Dog Ranch - Great Give 2017
by
Derrick Feldmann
-
Bitcoin for fundraisers
by
SOFII
-
Blind Low Vision NZ: Paws for Purpose collection box auction
by
Gwen Green
-
Bloody Good Period: Festive period campaign
by
Cam St-Omer Donaldson
-
Blue Cross: a brand refresh
by
SOFII
-
Blue Cross: Tap Dogs
by
SOFII
-
Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal
by
Huong Thu Nguyen
-
Bluebell Wood's Soapbox Derby 2016
by
Joe Burnett
-
Book Aid International: the Reverse Book Club
by
SOFII
-
Born Free Foundation: Life in lockdown video campaign
by
Fatima Talidi-Marrero
-
Bosnian Handicrafts: ‘shopping with a purpose’ campaign
by
SOFII
-
Botton Village ‘Frances’ pack
by
SOFII
-
Botton Village: giving donors choices
by
SOFII
-
Botton Village: il “messaggio di Frances”
by
SOFII
-
Botton Village: le mailing 'Frances'
by
Jenny Craven
-
Botton Village: varie possibilità di scelta offerte al donatore
by
Tiziana Fattori
-
Breakthrough Breast Cancer: ‘Touch, Look, Check’ campaign
by
SOFII
-
Breakthrough: the ‘is this justice’ campaign
by
SOFII
-
Breast Cancer Research Foundation: ‘Pink Mercy’ skin
by
Lucy Casey
-
British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
by
Joe Burnett
-
British Heart Foundation: MyMarathon
by
Emily Roff
-
British Heart Foundation: the ‘calculate the cost of heart disease’ mailing
by
SOFII
-
British Heart Foundation: the poster series
by
SOFII
-
British Red Cross: the £7.7 billion appeal that changed British fundraising forever
by
SOFII
-
Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
by
SOFII
-
Bush Heritage Australia: Autumn appeal turned donor care pack
by
Jasmine Coronado
-
CAFOD: Digital Advent campaign with ethical, authentic creative
by
CAFOD and Blue State
-
Calgary Zoo: annual report 2012 on Instagram
by
SOFII
-
Camp Oochigeas: Mid-value direct mail appeal
by
John Lepp
-
Camp Rising Sun: the impact of an infographic
by
SOFII
-
Campamento Rising Sun: el impacto de una infografía
by
Alhelí Quintanilla
-
Campanha nacional de Asma: canudos por correspondência
by
ABCR - The Brazilian Fundraisers Association
-
Canadian Diabetes Association: Diabetes Summer Surge Campaign
by
SOFII
-
Cancer Research UK: Slimming World Big Clothes Throw partnership
by
Marie Burnett
-
Cancer Research UK: the letter from cancer
by
SOFII
-
Cancer Research UK: the race for life
by
SOFII
-
Cancer Research UK’s ‘no-make-up selfie’ campaign
by
SOFII
-
Cancer Research UK’s Dryathlon
by
SOFII
-
Capital Area United Way: a well-captioned photo is worth 1,000 words
by
SOFII
-
Cards Against Humanity Saves America
by
Sarah Crowhurst
-
CARE International UK: ‘Don’t give, lend’
by
Mark Phillips
-
CARE packages: returning to their roots
by
SOFII
-
CARE USA: donor acquisition chaperoned emails
by
SOFII
-
Casa Speranti Edelweiss campaign
by
SOFII
-
Centennial Parklands Foundation Transplant Appeal
by
Alex France
-
Centrepoint ‘sponsor a room’: donor acquisition
by
SOFII
-
CEO Sleepout: business leaders sleep rough for Girls and Boys Town
by
SOFII
-
Cesvi ‘thank-you’ campaign
by
Joe Burnett
-
Cesvi: ‘stop AIDS at birth’ campaign
by
Joe Burnett
-
Cesvi: “Grazie”
by
Joe Burnett
-
Cesvi: Campagna “Fermiamo l’AIDS sul nascere”
by
Joe Burnett
-
Change Heroes: a new fundraising platform
by
SOFII
-
Chapter Mental Health: Conversational trust funding application
by
David Burgess
-
Charity shops: Why I wish I’d thought of them
by
Jennifer Ruthe
-
Charter 88: the ‘buy-out’ letter
by
SOFII
-
CHATS: the Norooz letter, in Farsi
by
SOFII
-
ChildLine: the Got Talent ball
by
SOFII
-
Children’s Cancer Institute of Australia: bequest conversion pack
by
SOFII
-
Children’s Hospital Foundation: ‘Send your valentine to a child in the hospital’
by
SOFII
-
Children’s Medical Research Institute: the video that broke the Internet’s heart
by
SOFII
-
Children’s Wish Foundation: the power of a story
by
SOFII
-
Christian Aid: text for nets
by
SOFII
-
Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
by
SOFII
-
Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events
by
SOFII
-
Common Cause Citizen’s Committee: major donor upgrade
by
SOFII
-
Common Cause: the birth of modern citizen advocacy.
by
Roger Craver
-
Como a tecnologia moderna pode ser usada para ajudar a angariar fundos: Tap-n-Give
by
SOFII Volunteers in Brazil
-
Concern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’
by
Craig Linton
-
Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics
by
SOFII
-
Cork Simon Community: Small-scale pandemic crowdfunding
by
Emma Doran
-
Covenant House Alaska: ‘moustache march’
by
SOFII
-
Covenant House candlelight vigil
by
SOFII
-
CPAR: ‘plant a tree in Ethiopia’ mailing
by
SOFII
-
CPAR: “Pflanze einen Baum in Äthiopien” Spendenaufruf
by
Michaela Staggl
-
Creating Better Futures: ‘name the bear– every child has a name’ competition
by
SOFII
-
Crimestoppers: reverse pickpocketing is putpocketing
by
SOFII
-
Crisis at Christmas
by
Joe Burnett
-
Crisis Christmas card challenge
by
SOFII
-
Croatian Dogs appeal for new building
by
SOFII
-
Cruz Vermelha portuguesa – A loja que vende esperança
by
SOFII Volunteers in Brazil
-
Cuando escuches este mensaje, ya estaré muerto
by
Alhelí Quintanilla
-
Culver Academies: by example campaign
by
SOFII
-
Cure Cancer Australia: ‘can too’ sporting events
by
SOFII
-
DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014
by
Craig Linton
-
Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1951, letter 15
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1955 and 1956, letters 16 and 17
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1956 and 1957, letters 18 and 19
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1957 and 1958, letters 20 and 21
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2
by
SOFII
-
Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14
by
SOFII
-
Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response
by
Carolina Herrera
-
Defenders of Wildlife: multi-channel direct marketing integration
by
SOFII
-
Defensores de los Derechos Humanos: el proyecto Natalia, la primera alarma que protege a los defensores de los derechos humanos
by
Alhelí Quintanilla
-
Depaul UK e la sua audace invenzione: un’applicazione per sensibilizzare sul tema dei senzatetto
by
SOFII
-
Depaul UK: the iHobo daring app to raise awareness about homelessness
by
SOFII
-
Der Greenpeace Testamentsbierdeckel/-untersetzer
by
Michaela Staggl
-
Día de la Concienciación sobre la Epidermólisis Bullosa 2014
by
Alhelí Quintanilla
-
Diabetes UK: One Million Steps Challenge digital pivot
by
Gemma Reeve
-
DirectChange.org website
by
SOFII
-
Dobrota Foundation: ‘everyone can be a philanthropist’ campaign
by
SOFII
-
Dogs Trust canine care card
by
SOFII
-
Dogs Trust: ‘Home from Home’ direct mail appeal
by
Amber Gerrard-Maxwell
-
Dogs Trust: Adotta un cane
by
Tiziana Fattori
-
Dogs Trust: Building an engaging supporter experience at ‘Dogs Trust Village’
by
Amy Bingham
-
Dogs Trust: Patenschaft für einen Hund
by
Michaela Staggl
-
Dogs Trust: sponsor a dog
by
SOFII
-
Dove: the Campaign for Real Beauty and Dove Self-Esteem Fund
by
Carolina Herrera
-
Dr Barnardo’s Homes: four fundraising greats from the distant past
by
SOFII
-
Dr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866
by
SOFII
-
Dr Barnardo’s Homes: quattro grandi raccolte fondi dal passato remoto
by
SOFII
-
Dr Barnardo’s Homes: the home collecting box
by
Ken Burnett
-
Dream A Dream: evenings out at the Little Theatre, Bangalore
by
SOFII
-
Dream a Dream: Newspaper Campaign
by
SOFII
-
Dream a Dream’s ‘uncrush a dream’ campaign
by
SOFII
-
Dream-a-Dream Foundation: ‘dine for a good cause’ campaign
by
SOFII
-
DTES Response: Raising money for the community during coronavirus
by
Tamara Rahmani
-
Durham Cathedral in LEGO: innovative buy-a-brick fundraising
by
Sue Kershaw
-
Eihei Dogen: fundraising letter from 1235
by
SOFII
-
El anuncio de prensa de Help The Aged: “Haz que un ciego vea”
by
Alhelí Quintanilla
-
El desafío “Plumpy Nut” de Merlin: divertido, fácil, algo que cualquiera puede hacer
by
Alhelí Quintanilla
-
El Museo Städel, Frankfurt: animar a una ciudad entera para captar fondos
by
Alhelí Quintanilla
-
EL PLAN: el comienzo de los apadrinamientos de niños, España 1937
by
Alhelí Quintanilla
-
Emisora WDCN, Nashville, USA: unas gracias muy especiales para una donante
by
Alhelí Quintanilla
-
Emory University’s Blue Pig Campaign
by
SOFII
-
EveryChild Gift Aid: ‘mop-up’ campaign
by
Matthew Sherrington
-
Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon
by
Rickesh Lakhani
-
F*CK CANCER: raising money for cancer research
by
SOFII
-
Facing the World: excellent use of video
by
SOFII
-
Faisalabad’s first cycle rally for peace and the environment
by
SOFII
-
Farm Africa: ‘ask for what you need’
by
SOFII
-
Farm Africa: a thank-you letter and gift
by
SOFII
-
Fauna & Flora International: Testing always-on digital fundraising
by
Gemma Reeve
-
Feed The Children: « le boite bébé »
by
Laura Parrota
-
Feed the Children’s ‘baby box’
by
SOFII
-
Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
by
SOFII
-
Fondation Nicolas Hulot: transformer les sympathisants en donateurs, les ‘eco-acteurs’
by
SOFII
-
Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870
by
SOFII
-
France générosités: Vos dons agissent (Your donations have an impact)
by
Corentin Hue
-
Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising
by
Craig Linton
-
Friends of the Earth: carbon calculator
by
SOFII
-
Friends of the Earth: the Bee Cause
by
SOFII
-
Fund for a Free South Africa: high value mailing
by
SOFII
-
Fundación Academia Neva Lallemand: Bingo Virtual Solidario
by
Diana Carolina Cano
-
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
by
Joe Burnett
-
Furloughed Fundraisers Chat: A safe space to be
by
Claire James
-
George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ single
by
SOFII
-
Girlguiding UK: Impact Report 2011
by
SOFII
-
Give as you Live™.
by
SOFII
-
Give India’s Joy of Giving Week
by
SOFII
-
Give Them Refuge Christmas Campaign
by
Joe Burnett
-
GiveIndia’s electronic newsletters: opening a door to effective giving in India
by
SOFII
-
Giving Scotland: crisis campaign
by
SOFII
-
Goderich ‘Mind and body’ campaign
by
Steve Thomas
-
Goderich medical clinic campaign
by
SOFII
-
Good Neighbors: Twinkle Twinkle Little Box
by
Borie Han
-
Goonj..: dignity through recycled clothing
by
SOFII
-
Grannies’ Pizzas for Vishranthi Old People’s Home
by
SOFII
-
Grassroots International: their distinctive annual report
by
SOFII
-
Great Ormond Street Hospital: Christmas mailing from 1941
by
Aline Reed
-
Great Ormond Street Hospital: legacy marketing 1856
by
SOFII
-
Greater London Fund for the Blind: Christmas card and thank-you card tests
by
SOFII
-
Greenpeace Australia Pacific: the welcome process
by
SOFII
-
Greenpeace Australia: The legacy beer mat
by
SOFII
-
Greenpeace Canada: Coronavirus legacy campaign
by
Tristan Woodford
-
Greenpeace Frontline: launch of a high level monthly giving scheme
by
Charlotte Grimshaw
-
Greenpeace India: SMS lead generation
by
SOFII
-
Greenpeace Internacional: la reinvención de la captación cara a cara
by
Alhelí Quintanilla
-
Greenpeace International: la re-invenzione della raccolta fondi face-to-face
by
Tiziana Fattori
-
Greenpeace International: la réinvention de la collecte de fonds en face à face.
by
Laura Parrota
-
Greenpeace International: the reinvention of face-to-face fundraising
by
SOFII
-
Greenpeace Italia: save the Parmigiano Reggiano from OGM
by
SOFII
-
Greenpeace Sweden’s legacy commercials
by
SOFII
-
Greenpeace UK welcome materials, from 1992
by
SOFII
-
Greenpeace UK: Rang-tan and the story of dirty palm oil
by
Sonia Triki
-
Greenpeace UK: the Rainbow Warrior III thank-you video
by
SOFII
-
Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing
by
SOFII
-
Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs
by
SOFII
-
Greenpeace UK’s ‘forget it’ pack reactivation mailings
by
SOFII
-
Greenpeace USA newsletter: the origami whale
by
Matthew Sherrington
-
Greenpeace: Face-to-face reinvented during the pandemic
by
Shabby Amini
-
Greenpeace: the virtual march for whales
by
SOFII
-
Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing
by
Carolina Herrera
-
Guide Dogs NSW/ACT*: ‘tea for two’ appeal
by
SOFII
-
Habitat for Humanity International: Hungary mailing
by
SOFII
-
Habitat for Humanity: Happy Mother’s Day video
by
John Lepp
-
Habitat for Humanity: money back guarantee
by
SOFII
-
Handgun Control: acquisition pack
by
SOFII
-
Handicap International: the Christmas tree bag
by
SOFII
-
Hannah’s innovative direct mail appeal
by
SOFII
-
Hannah’s school cake and biscuit bake
by
SOFII
-
Harry Perkins Institute: gewoontetracker regelmatige donaties verwerving
by
Paige Gibbs
-
Harry Perkins Institute: Habit tracker regular giving acquisition
by
Paige Gibbs
-
Harry Perkins Institute: L’acquisizione di donazioni regolari attraverso una guida alle sane abitudini
by
Paige Gibbs
-
Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century.
by
SOFII
-
Harvesters Food Bank’s fundraising strategy
by
Adrian Sargeant
-
Hear Me Out: Co-creation fundraising campaign
by
Anna Zabow
-
HEKS charity shop Switzerland: virtual but not traditional gifts
by
SOFII
-
Help Hollie ‘pants on your head’ campaign
by
John Logan
-
Help Refugees: Choose Love pop-up shop
by
Ben Eden-Davies
-
Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
by
SOFII
-
Help The Aged: ‘make a blind man see’ press advertisement
by
Ken Burnett
-
Help the Aged: ‘you have this gift’ direct mail pack
by
SOFII
-
Help the Oma
by
Ben Swart
-
Helvetas: integrating awareness and fundraising
by
SOFII
-
Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser
by
Tony Banks
-
Hilfe für die Alten: „Schenken Sie einem Blinden Augenlicht“
by
Michaela Staggl
-
Hilfe für die Alten: „Sie haben dieses Geschenk“ Direct Mailing Package
by
Michaela Staggl
-
HIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert
by
Joe Burnett
-
Home for Hope: using IKEA furniture displays to advertise homeless dogs
by
SOFII
-
HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’
by
SOFII
-
Hope and Homes for Children: End the Silence
by
Catherine Harris
-
How Alzheimer's Society transformed it’s online giving experience
by
Joe Burnett
-
How MQ’s brilliant faith in relationships is launching them into sustainability
by
Rachel Stephenson Sheff
-
HP-HF: the ‘yellow coins’ project, collected by children for children
by
SOFII
-
Humber River Hospital Foundation: ‘Humbert’ heartfelt message appeal
by
Craig Linton
-
Humber River Hospital Foundation: Direct mail appeal featuring Humbert
by
John Lepp
-
I CAN: the ‘adopt-a-word’ campaign
by
SOFII
-
Il magico Natale di Sense: un messaggio speciale da Teddy
by
Emma Lubrina
-
Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid
by
SOFII
-
IL PIANO/THE PLAN: il lancio dell’adozione a distanza, Spagna 1937
by
SOFII
-
Il report di ringraziamento di Interval House
by
Emma Lubrina
-
Il singolare sit-in di Who Gives a Crap
by
SOFII
-
Imperial War Museum: Indra Sinha’s Eric Heaton ad, from 1985
by
Carolina Herrera
-
Inspire 2018: St Michael’s Foundation 2015/16 annual report
by
Marie Burnett
-
International Association to Save Tyre’s million euro raffle
by
SOFII
-
International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict
by
ICRC
-
Interval House: the gratitude report
by
SOFII
-
Islamic Aid: fundraising strategy
by
SOFII
-
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by
Emily Collins-Ellis
-
Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising
by
SOFII
-
Islamic Relief: ‘Saving lives isn't easy’ video
by
Joe Burnett
-
ISRT thank-you and welcome letter
by
SOFII
-
Italy’s fundraising task force: Helping hospitals during the pandemic
by
Umberto Tramontano and Diego Maria Ierna
-
ITIHAS (I Think I Have a Solution) leadership workshop
by
SOFII
-
IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love
by
Megan Townshend
-
IWITOT 2020: Blue Peter Totaliser and TV appeals
by
Joe Nicholson
-
IWITOT 2020: Sweet Farm’s Goat 2 Meeting
by
Joshua Leigh
-
Jan Uekermann: the fundraising podcasts
by
Jan Uekermann
-
Jeans For Genes: statues wearing jeans
by
SOFII
-
Jerry Falwell’s Liberty Alliance: emergency appeal for cash
by
SOFII
-
Jersey Hospice Care: million pound lottery (MPL)
by
SOFII
-
Jesse Jackson’s bid for the White House, 1988
by
SOFII
-
Jewish Care: the Post-it note campaign
by
SOFII
-
Jewish Foundation of Manitoba: The Book of Life legacy programme
by
Kimberley MacKenzie
-
JustGiving: a ‘for profit, for good’ platform for online giving.
by
SOFII
-
Kelvingrove refurbishment appeal: capital campaign
by
SOFII
-
Kent Scouts Big Cardboard Sleep Out for Porchlight 2018
by
Rachel van Hoven
-
Kids Company: the ‘plate pledge’ appeal
by
SOFII
-
Kids Help Phone: buy a kid some time
by
SOFII
-
KiKa (Children’s Cancer Free Foundation): Events fundraising success
by
Joe Burnett
-
Kiva: person-to-person micro-lending
by
SOFII
-
Knickers Model’s Own in aid of Cancer Research UK
by
SOFII
-
L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
by
SOFII
-
L’appello natalizio con la “testa di carta” del University College di Londra
by
SOFII
-
L’appello speciale di Save the Children: compra un mattone
by
SOFII
-
L’Associazione Parkinson inglese: la campagna di Dave il Verme
by
SOFII
-
L’Ecole Centrale de Paris: booster la collecte alumni, via un défi entre promos, online.
by
SOFII
-
La “Caja para bebés” de Feed the Children
by
Alhelí Quintanilla
-
La campagna “touch, look, check” di Breakthrough Breast Cancer
by
SOFII
-
La campagna da 5 miliardi e mezzo di sterline che ha cambiato per sempre la raccolta fondi in Gran Bretagna.
by
Tiziana Fattori
-
La campagna della Fondazione St. Michael Hospital: risultati strabilianti grazie ad un’accurata analisi dei dati
by
Emma Lubrina
-
La campagna di acquisizione di Plan UK
by
SOFII
-
La campagne WhatsApp géniale du Secours Islamique : collecter 180 000 £ via le service de messagerie
by
Emily Collins-Ellis
-
La campaña de captación de Concern Worldwide Irlanda: “Ayuda a un niño a crecer”
by
Alhelí Quintanilla
-
La Catedral de Durham en LEGO: una campaña innovadora de adquisición de ladrillos
by
Anna Fabra Raduà
-
La cooperativa sociale Stripes e il suo progetto ‘Fai sbocciare la legalità, riempi il mondo di bellezza.’
by
Caterina Ferrari
-
La Croix Rouge britannique: la campagne de €6,6 milliards qui a révolutionné le monde de la collecte de fonds.
by
Laura Parrota
-
La Cruz Roja Británica: la campaña de los 5.500 millones de libras que cambió la captación de fondos británica para siempre
by
Alhelí Quintanilla
-
La fondazione Arrels: cuori di cartone per i senzatetto
by
SOFII
-
LA Gay and Lesbian Center: legacy leadership campaign
by
SOFII
-
La lettera di Hannah: un appello originale
by
SOFII
-
La lettera in farsi di CHATS in occasion del Norooz
by
SOFII
-
La lettera sui lasciti della RNLI, Royal National Lifeboat Institution
by
Tiziana Fattori
-
La lettre pour la collecte de fonds de Eihei Dogen: de 1235
by
Jenny Craven
-
La página web personalizada de la Fundación del Hospital St Michael
by
SOFII
-
La realidad virtual aplicada a la captación de fondos en la calle
by
Alhelí Quintanilla
-
La station de radio WDCN, Nashville, Etats-Unis : un remerciement particulier aux donneurs.
by
Laura Parrota
-
La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore
by
Tiziana Fattori
-
Lake Simcoe Conservation Foundation: 2007 annual report
by
SOFII
-
Lake Simcoe Conservation Foundation: 2008 progress report
by
SOFII
-
Lar da Menina: ‘Blessed Beetle’ raffle
by
João Paulo Vergueiro
-
Las salas expositoras de Ikea promocionan la adopción de perros
by
Alhelí Quintanilla
-
Lawrence Park Community Church: appeal for a sign
by
SOFII
-
Le Plan: le lancement du parrainage d’enfants, Espagne 1937
by
Laura Parrota
-
Le sac à sapin: joindre l’utile au généreux, au profit des enfants soutenus par Handicap International.
by
SOFII
-
Liberty in North Korea autumn campaign
by
SOFII
-
Life Education Australia: ‘Healthy Harold’ and the giraffe business appeal
by
Steve Thomas
-
Live Aid: the history of an all-time great event
by
SOFII
-
Longstowe Church, Cambridgeshire, UK: restoration appeal
by
Anthony Clay
-
Longwood Gardens direct mail membership acquisition pack
by
SOFII
-
Los Angeles County Museum of Art: capital campaign
by
SOFII
-
Los folletos encartados de ActionAid con mecanismo de respuesta integrada
by
Alhelí Quintanilla
-
Los jefes duermen en la calle por una buena causa
by
Alhelí Quintanilla
-
Lung Foundation Australia: Christmas 2020 digital campaign
by
SOFII
-
Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser
by
Ken Burnett
-
Macmillan Cancer Support: eCards platform update
by
SOFII
-
Macmillan Cancer Support: the World’s Biggest Coffee Morning
by
SOFII
-
Make–A–Wish Foundation: high value direct mail appeal
by
Mal Warwick
-
Malaria No More and CollegeHumor: malarious
by
SOFII
-
Marie Curie and Yorkshire Building Society – The Hour of Need
by
SOFII
-
Marie Curie: Alpaca Meet & Greet
by
Meredith Niles
-
Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal
by
SOFII
-
MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
by
SOFII
-
McPherson Associates/ WPBT2: the ‘surprise us’ tick box
by
SOFII
-
Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal
by
Clay Buck
-
Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by
SOFII
-
Médecins sans Frontières: ‘field partners’
by
SOFII
-
Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine
by
nick mawer
-
Medici Senza Frontiere: “soci sul campo”
by
SOFII
-
Medicos Sin Fronteras: medicine for someone else’s pain
by
SOFII
-
Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland
by
SOFII
-
Mencap: Christmas appeal
by
SOFII
-
Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
by
BuildGood
-
Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do
by
SOFII
-
Mermaids: how one man raised £250k by playing a game.
by
Nikki Bell
-
Mind Pause Box
by
Caroline Appleton
-
Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection
by
Faye Anderson
-
Ministerio de historias: la tienda de suministros para monstruos de Hoxton Street
by
Anna Fabra Raduà
-
Ministry of Stories: Hoxton Street Monster Supply Store
by
SOFII
-
Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group
by
SOFII
-
Missing People: the online annual review
by
SOFII
-
Mith Samlanh Cambodia: the ‘buy a brick’ land campaign
by
SOFII
-
Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
by
SOFII
-
Moses raises funds for the tabernacle – c. 1,500 BC
by
SOFII
-
Motor Neurone Disease Association (MNDA): John’s journey
by
SOFII
-
Mountbatten Isle of Wight : Coronavirus appeal
by
Jax Jones
-
Movember: a professional fundraiser’s story of raising money through personal sponsorship
by
SOFII
-
Movember: moustache-growing campaign for men’s health
by
Christiana Stergiou
-
MSF warehouse: virtual catalogue and mass marketing campaign
by
SOFII
-
Multiple Sclerosis Society, Holland: television commercial
by
SOFII
-
Muscular Dystrophy Group: envelope test
by
SOFII
-
MyOxfam app
by
Joe Burnett
-
NARAL Leadership Circle: membership renewal
by
SOFII
-
National Trust for Scotland: ROOTS regular giving campaign
by
Joe Nicholson
-
National Trust: recruiting members by the millions
by
Aline Reed
-
Nature Conservancy of Canada: Legacy mailing
by
SOFII
-
Nature Conservancy: launch of their Science Council
by
SOFII
-
Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year
by
SOFII
-
Netherlands Red Cross and 3FM: Serious Request
by
Mark Astarita
-
NO MORE's Super Bowl 49 PSA: Listen
by
SOFII
-
NSPCC ‘Open Your Eyes’ direct response TV ad
by
Giles Pegram CBE
-
NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign
by
Giles Pegram CBE
-
NSPCC: an early, effective use of Facebook
by
SOFII
-
NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’
by
Giles Pegram CBE
-
NSPCC: how to motivate fundraisers
by
Giles Pegram CBE
-
NSPCC: Legacy-themed Garden of Magical Childhood
by
Claire Routley
-
NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
by
SOFII
-
NSPCC: the Little Book of Change
by
SOFII
-
NSPCC's improved online giving experience
by
SOFII
-
NSPCC’s Full Stop campaign - SOFII’s view
by
Ken Burnett
-
NSPCC’s supporter care gifts in wills ‘mind map’
by
Marie Burnett
-
NSPCC’s supporter magazine The Children’s Friend
by
SOFII
-
NSPCC’s thank-you mailing
by
SOFII
-
O apelo £ 5,5 bilhões que mudou de angariação de fundos britânica para sempre.
by
SOFII Volunteers in Brazil
-
O apelo inovador da mala direta de Hannah
by
SOFII Volunteers in Brazil
-
O desafio do "balde de gelo" da ALS (EUA)
by
ABCR - The Brazilian Fundraisers Association
-
Oamaru Blue Penguin Colony: ‘Adopt a penguin’
by
Simone Owens
-
Ocean Conservancy: membership drive
by
SOFII
-
Omaze and W.E. Can Lead: Idris Elba Valentine’s Day campaign
by
Joe Burnett
-
One Girl: Do It In A Dress
by
Lizzi Hollis
-
Ontario Nature: ‘Ruby the hummingbird’ mailing
by
SOFII
-
Operação Natal das Crianças - o apelo da caixa de sapatos.
by
SOFII Volunteers in Brazil
-
Operação Raleigh: Mailing em Papel Higiênico
by
ABCR - The Brazilian Fundraisers Association
-
Operation Christmas Child: the shoebox appeal
by
SOFII
-
Operation Homefront: The Card
by
SOFII
-
Opération pièces jaunes: collecter par et pour les enfants.
by
SOFII
-
Operation Raleigh: toilet paper mailing
by
SOFII
-
Operation Smile: special ‘thank-a-thon’
by
SOFII
-
ORBIS: gift aid campaign
by
SOFII
-
Oxfam Canada: the ‘threads of change’ campaign
by
SOFII
-
Oxfam pledged gifts
by
Matthew Sherrington
-
Oxfam UK: the £2.00 a month proposition to new donors
by
SOFII
-
Oxfam: ‘Stay in the Fight’ legacy campaign
by
Sinem Bilen-Onabanjo
-
Oxfam: Marks and Spencer’s ‘schwopping’ partnership
by
SOFII
-
Oxfam: The Hunger £ Million Campaign
by
SOFII
-
Oxfam’s press ads from the 1950s and 60s
by
SOFII
-
PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film
by
Emma Bracegirdle
-
Pareto Fundraising: Sean’s automated out-of-office email message
by
Sean Triner
-
Parkinson’s UK: A campanha de Dave, a Minhoca
by
ABCR - The Brazilian Fundraisers Association
-
Parkinson’s UK: the Dave the Worm campaign
by
SOFII
-
Pasqual Maragall Foundation: ‘A piece of news to be remembered’
by
Júlia Padullés Mas
-
Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City
by
SOFII
-
Pennies, the digital charity box
by
Joe Saxton
-
Pete for America: Leaderboard challenge election fundraising
by
H. Ryan Steele
-
Plan International UK’s ‘prospecting’ campaign
by
SOFII
-
Plan UK: ‘plan your story’ innovative new video and Facebook app
by
SOFII
-
Planned Parenthood Rhode Island: donor newsletter
by
SOFII
-
Planned Parenthood: Donate in Pence’s name
by
Laura Golland
-
Playmob: a gaming platform to raise money for global projects
by
SOFII
-
Pliny the Younger and the first appeal for matching funds, c. 100 AD.
by
SOFII
-
Polish Scouting Association ‘Proficiency for life’ campaign
by
SOFII
-
Portuguese Red Cross: the store that sells hope
by
SOFII
-
Princess Margaret Hospital Foundation: Wings of Hope appeal
by
SOFII
-
Prostate Cancer Research Fund: fundraising from beyond the grave
by
SOFII
-
Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’
by
Karl Tischler
-
Rainforest Rescue: Puoi aiutare a costruire il più grande vivaio di Daintree
by
Nicole Lovelock
-
RCSB: Bhopal emergency appeal
by
SOFII
-
Really Ugly Sweater
by
SOFII
-
Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
by
SOFII
-
Red Cross USA: the Tiffany circles
by
SOFII
-
Refuge: The Helen Titchener (nee Archer) Rescue Fund
by
Louise McCathie
-
Remember A Charity legacy awareness week 2014
by
SOFII
-
Remember a Charity’s initial research into legacy giving
by
SOFII
-
Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
by
SOFII
-
Rethink Mental Illness ‘find Mike’
by
SOFII
-
Reverse Book Club cold acquisition pack: Books change lives
by
SOFII
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Rex Dog Shelter: ‘A pet is not a toy’ campaign
by
SOFII
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Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies
by
SOFII
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Riverside School: the Design for Giving contest
by
SOFII
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RNLI online live launch map
by
SOFII
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RNLI: ‘He’ll face…All we ask of you’ press insert
by
SOFII
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RNLI: ‘stand behind these men’ press ad
by
SOFII
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RNLI: Britain’s first-ever street collection, 1891
by
Carolina Herrera
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RNLI: the legacy letter
by
SOFII
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RNLI: train one, save many campaign
by
SOFII
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RNLI: We are one crew
by
Joe Burnett
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Rotary Club of Alice Springs: Henley on Todd Dry Regatta
by
Ben Eden-Davies
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Roundabout's Sleep out
by
Harry Owens
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Royal Ballet and Opera: Annual ‘Pointe Shoe Appeal’
by
Lewis Hammond
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Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
by
SOFII
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Royal National Lifeboat Institution: ‘boots’ advertisement
by
SOFII
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RSPB: brand stretch work
by
SOFII
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RSPB: Letter to the future
by
SOFII
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RSPB: Uma carta para o futuro
by
ABCR - The Brazilian Fundraisers Association
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RSPCA Australië: Dieren EHBO Gids Campagne
by
Jonathon Grapsas
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RSPCA New South Wales: cupcake day
by
SOFII
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RSPCA New South Wales: project Guardian Angel
by
SOFII
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RSPCA: ‘home for life’ scheme
by
Alex McDowell
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RSPCA: Pet First Aid Guide value exchange campaign
by
Jonathon Grapsas
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RSPCA’s ‘sow tethering’ telephone campaign
by
SOFII
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RSPCA’s pile of dead dogs advertisement
by
SOFII
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Ryton Gardens: Das wiederverwertbare Mailing
by
Michaela Staggl
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Ryton Gardens: Mailing Reciclável
by
ABCR - The Brazilian Fundraisers Association
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Ryton Gardens: Mailing recyclable
by
Jenny Craven
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Ryton Gardens: recyclable mailing
by
SOFII
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S.A.L.V.E International: Motorbike May appeal
by
SOFII
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Saigon Children’s Charity: Hybrid fundraising ball
by
Quynh Nguyen Thi Lam
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Saint Demetrios: Greek festival
by
SOFII
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Samaritans: Network Rail corporate partnership
by
Julia Worthington
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San Francisco Zoo’s ‘adopt-an-animal’ campaign
by
SOFII
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Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’
by
SOFII
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Sanitation First’s fundraising challenge with a local primary school
by
SOFII
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Santa Dashes aplenty as the festive season approaches
by
Joe Burnett
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Saper scrivere bene è importante, ma anche uscire fuori dalle regole!
by
Mike Duerksen
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SAVE FINZ: Emergency direct mail appeal
by
Joe Burnett
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Save the Children India: the ‘Every One’ campaign to reduce child deaths
by
SOFII
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Save the Children: Buy a brick capital appeal
by
Reuben Turner
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Save the Children: Gaza ceasefire SMS campaign
by
SOFII
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Save the Children: knit one save one
by
Matthew Sherrington
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Sean Triner’s 40th birthday appeal
by
Sean Triner
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Seeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog
by
SOFII
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Send a Cow: la campagna di ringraziamento
by
SOFII
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Send a Cow: thank-you drive
by
SOFII
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Sense: A magical Christmas appeal from Teddy
by
SOFII
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Sense’s brilliant style for face-to-face fundraising
by
SOFII
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Shelter: Christmas ecard campaign
by
Alex Furness
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Shelter: Give People Change legacy proposition and campaign
by
Joe Nicholson
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Shelter’s Joan and Rudy pack: a pet dog helps homeless old people
by
Chris Barraclough
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Shine: virtual balloon races
by
John Grain
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SickKids: ‘together we will’ campaign
by
SOFII
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SickKids: la campagna “together we will”
by
SOFII
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Sightsavers Ireland: The most sincere thank you ever written
by
Reinier Spruit
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Siloam Mission: hand-drawn gratitude report
by
Mike Duerksen
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Snowdogs: Tails in Wales Trail
by
Joe Burnett
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SOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
by
SOFII
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Soil Association: membership development
by
SOFII
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Solar Aid BBC Radio 4 appeal
by
Joe Burnett
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SolarAid: ‘Spread the light’ campaign
by
Richard Turner
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SOS Children's Villages Norway: would you give your jacket to Johannes?
by
Suzi Attree
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SOS Children’s Villages Belgium: a corporate partnership aimed at six people
by
SOFII
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Southend Hospital: bosom pals appeal
by
SOFII
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Southern Poverty Law Center: Partners for the Future legacy letter and brochure
by
SOFII
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St Baldrick’s Foundation: shaving the way to conquer children’s cancer
by
SOFII
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St Dunstan’s: help blind heroes interactive acquisition campaign.
by
SOFII
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St Michael’s Foundation Christmas Poster Campaign: Give the Gift
by
Joanna Culling
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St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised
by
SOFII
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St Michael’s Foundation: the Final Piece campaign
by
SOFII
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St Michael’s Hospital Foundation: a special book to thank volunteers
by
SOFII
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St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
by
SOFII
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St Michael’s Hospital Foundation: Living in a multi-generational world
by
SOFII
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St Michael’s Hospital Foundation: personalised website
by
SOFII
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St Michael’s Hospital Foundation: the 2010/11 annual report to donors
by
SOFII
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St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
by
SOFII
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St. Michael’s Hospital Foundation: Urban Angel magazine
by
SOFII
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St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail
by
John Lepp
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St. Vincent de Paul: Cuddly bear direct mail pack
by
Daniel Alvey
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Station WDCN, Nashville, USA: special ‘thank you’ to a donor
by
SOFII
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Station WNED, Buffalo and Toronto: ‘thank you’ card to a donor
by
SOFII
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Steel Yard: ‘fund a day’ appeal
by
SOFII
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Steel Yard: Financiamento de um dia
by
ABCR - The Brazilian Fundraisers Association
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StreetDoctors: helping victims of crime
by
SOFII
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StreetSmart: Ajudando os sem teto a comer
by
SOFII Volunteers in Brazil
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StreetSmart: Helping the homeless as you eat
by
SOFII
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Strike Debt: The Rolling Jubilee telethon
by
Tain Joliffe
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Stripes Social Cooperative – ‘Make legality blossom. Turn the world into a beautiful place.’
by
Caterina Ferrari
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Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
by
SOFII
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Sumatran Orangutan Society: ‘The Long Call’ supporter update
by
Rhia Docherty
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Sumatran Orangutan Society: Rainforest home appeal
by
Felicity Spencer-Smith
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Tap-n-Give: modern technology for fundraising
by
SOFII
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Testicular Cancer New Zealand: #GOBALLSOUT
by
Tom Hodgson
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The ALS (USA) ‘ice bucket’ challenge
by
SOFII
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The Art Fund: the battle to save the Staffordshire Hoard
by
SOFII
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The Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by
SOFII
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The Big Give: online fundraising
by
SOFII
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The British Humanist Association: the atheist bus campaign
by
SOFII
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The Canadian Lung Association: Santa Door Drop
by
Steve Thomas
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The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal
by
Marie Burnett
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The Children’s Hospital Trust careometer viral campaign.
by
SOFII
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The Children’s Hospital Trust operating theatre complex campaign
by
SOFII
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The Chilean Bible Society: mobile phone texting campaign
by
SOFII
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The Church of Jesus Christ of Latter-day Saints: Giving Machines
by
Liz Attfield
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The Collection Tin
by
Sam Butler
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The Connection at St Martin’s: Donate Locate
by
Georgia Bridgwood
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The Darüşşafaka Society: a unique offer for special donors
by
Gunes Yildirim
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The David Suzuki Foundation: campaign for Santa Claus
by
SOFII
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The Distinguished Gentleman’s Ride: Riding for a cause
by
SOFII
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The Dogs Trust: sponsor a dog scheme, television commercials
by
SOFII
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The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD
by
SOFII
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The early Christian Church: St Paul’s letter to the Corinthians
by
SOFII
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The École Centrale Paris (Central School of Paris): alumni online challenge
by
SOFII
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The elephant man: a fundraising success story from 1886.
by
Ken Burnett
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The first ever major donor dinner – c. 970 BC
by
SOFII
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The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
by
SOFII
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The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference
by
SOFII
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The Girl Effect: starting conversations for change
by
SOFII
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The GIVING WELLY Campaign
by
SOFII
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The Great Bungay Duck Race: Virtual success in 2020
by
Joe Burnett
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The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal
by
Tom Dixon & Marina Jones
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The India Giving Challenge
by
SOFII
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The IUCN and Lacoste: ‘Save Our Species’ partnership
by
Manon Oliver
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The Leprosy Mission: phial of sixpences, from the 1960s
by
Ken Burnett
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The London marathon: a human race
by
SOFII
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The Lost Dogs’ Home, Melbourne: direct mail acquisition
by
SOFII
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The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
by
SOFII
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The Magic Bus: corporate customers pay for a facility that helps poor kids
by
SOFII
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The Medical Foundation: immortality auction
by
SOFII
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The National Asthma Campaign: Straws mailing
by
SOFII
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The National Campaign for Tolerance: The Wall of Tolerance appeal
by
Mal Warwick
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The National Park Foundation: ‘Plan for Parks’ mini-proposal
by
SOFII
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The NSPCC legacies TV ad: the ‘what will we leave?’ campaign
by
SOFII
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The Orangutan Protection Foundation: adopt an orangutan
by
SOFII
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The Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu
by
SOFII
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The Oxfamily box
by
SOFII
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THE PLAN: the launch of child sponsorship, Spain 1937
by
SOFII
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The Polish Red Cross: Very Good Manners
by
SOFII
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The Redwood’s Gratitude Report: Ana’s story
by
SOFII
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The RNLI’s ‘Jail and Bail’ fundraising event
by
Leesa Harwood
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The Royal Flying Doctor Service: ‘Buy a jet’ direct mail
by
SOFII
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The Royal Hospital for Sick Children: Jack Draws Anything
by
Alexandra Aggidis
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The Salvation Army: Christmas cross channel digital recruitment campaign
by
Gemma Reeve
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The Salvation Army: Christopher’s letter
by
SOFII
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The Salvation Army: Coronavirus response campaign
by
Gemma Reeve
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The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
by
SOFII
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The Salvation Army: UK Christmas appeal
by
SOFII
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The Salvation Army: Why is it so hard to see black and blue?
by
Rebecca Wilson
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The Sandcastle Trust: Christmas appeal and fundraising film
by
Danielle Singleton
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The Shires of Wood Green
by
SOFII
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The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788
by
SOFII
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The Soi Dog Foundation: acquiring regular donors through Facebook
by
SOFII
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The Städel Museum, Frankfurt: inspiring a city to fundraise
by
SOFII
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The Statue of Liberty: Pulitzer’s fundraising for the pedestal
by
Aditi Srivastav
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The Trussell Trust: Michael McIntyre’s lockdown video calls
by
Natasha Rosenthall
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The UNICEF partnership with the 2014 Glasgow Commonwealth Games
by
Joe Jenkins
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The University of Manchester: Emergency hardship appeal
by
Jemma Gurr
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The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors
by
SOFII
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The Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme
by
SOFII
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The Wishing Well Appeal for Great Ormond Street Children’s Hospital
by
SOFII
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The Zimbabwe Association’s emergency appeal
by
SOFII
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Thunderbird School of Global Management: a 24-hour telethon to save their famous tower
by
SOFII
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Toilet Twinning
by
SOFII
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Toronto Dominion Charitable Trust: #TDThanksYou video
by
Karla Paotonu
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Toronto Humane Society's ‘Benjamin’ year end mailing
by
SOFII
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Tough Mudder
by
Michelle Chambers
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Toybox: non semplicemente un appello pasquale
by
Robbie Rae
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Toybox: Not just an Easter appeal
by
Robbie Rae
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Trillium Gift of Life Network: ‘bucket list’
by
SOFII
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Trócaire: ‘Exceptional ask’ direct mail campaign
by
SOFII
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Twestival: grassroots fundraising from volunteers
by
SOFII
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Un jersey verdaderamente feo
by
Anna Fabra Raduà
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Una lista de deseos que salva vidas
by
Alhelí Quintanilla
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Unbound: the reinvention of an idea that flourished 200 years ago
by
Aline Reed
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UNESCO: Empowering Local Radios with ICTs
by
Sue Kershaw
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UNFPA: ‘No matter what’ digital acquisition campaign
by
Melanie Trabi
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UNHCR’s goodwill ambassador
by
SOFII
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UNICEF and Futbol Club Barcelona: a global partnership for children
by
SOFII
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UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership
by
Joe Burnett
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UNICEF Canada: 360° immersive experience
by
Joe Burnett
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UNICEF Christmas adverts
by
Joe Burnett
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UNICEF India: the ‘tele-facing’ campaign
by
SOFII
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UNICEF Pigotta project: adopt a doll and save a life
by
SOFII
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UNICEF UK: ‘own a colour’ appeal
by
Jonathan Andrews
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UNICEF: Die Change for Good ® Kampagne
by
Michaela Staggl
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UNICEF: Die Karte, die den Anfang vom Fundraising markiert
by
Michaela Staggl
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UNICEF: la carte qui a lancée la récolte de fonds de l’UNICEF
by
Laura Parrota
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UNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF
by
Tiziana Fattori
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UNICEF: the card that launched UNICEF’s fundraising
by
SOFII
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UNICEF: the Change for Good® campaign
by
SOFII
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UNICEF: trick or treat
by
SOFII
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United Negro College Fund: David Ogilvy’s letter
by
SOFII
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United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift
by
Marie Burnett
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United Way Hungary: ‘why do I help?’ campaign
by
SOFII
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United Way: the impact calculator
by
SOFII
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Universidade de Washington: campanha "Encher o ônibus"
by
SOFII Volunteers in Brazil
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University College London: the ‘paper head’ Christmas appeal
by
Aline Reed
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University fundraising: how to reach younger alumni cost effectively
by
Adrian Salmon
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University of Leeds: direct mail cash appeal to alumni
by
SOFII
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University of Leeds: The calendar appeal
by
SOFII
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University of Leeds: the memories appeal
by
SOFII
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University of Oxford: legacy brochure
by
SOFII
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University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters
by
Heather Clement
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University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
by
SOFII
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University of South Carolina: Search for ‘the face of Y’ALL’
by
SOFII
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University of Washington: ‘stuff the bus’ campaign.
by
SOFII
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Waitrose ‘community matters’ giving initiative
by
SOFII
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Walk the Walk: a website that puts the donor at the centre
by
SOFII
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Want to fight hatred and raise money for a good cause? Do it the fun way!
by
John Logan
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War Child - Armistice
by
Joe Burnett
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WaterAid: The Big Dig
by
Reuben Turner
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WaterAid’s plastic bag mailing
by
SOFII
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Whitney Museum of American Art: Curate Your Own Membership
by
SOFII
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Whitney Museum of American Art: Personaliza tu membresía
by
Anna Fabra Raduà
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Who Gives a Crap: supporter experience and email journey
by
Lianne Howard-Dace
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Who Gives a Crap: the ‘sit down’
by
Sue Kershaw
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Wikimedia Foundation: how banners can enhance fundraising
by
SOFII
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Woman’s Royal Voluntary Service: face-to-face postcard
by
SOFII
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Womankind Worldwide: donor recruitment mailing
by
SOFII
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Women’s Aid: Look At Me interactive billboard
by
SOFII
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Wood Green Animal Shelters: hungry mouths SMS Christmas campaign
by
SOFII
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Wood Green Animal Shelters: urgent £3 food appeal
by
SOFII
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World Vision: The Story Shop
by
Joe Burnett
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Worldwide Breast Cancer - Know Your Lemons campaign
by
Joe Burnett
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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by
Joe Burnett
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WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals
by
SOFII
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WWF Canada: new donor questionnaire
by
SOFII
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WWF Canada: welcome pack for new donors
by
SOFII
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WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’
by
SOFII
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WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by
SOFII
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WWF integrated legacy marketing campaign
by
SOFII
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WWF Norvège : La campagne des « prénoms »
by
Ina Toften
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WWF Norway: the ‘Name’ campaign
by
Ina Toften
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WWF UK: ‘Year of the Tiger’ Christmas appeal 2009
by
SOFII
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WWF: la campagna integrata di marketing e lasciti
by
Tiziana Fattori
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WWF: la campagne marketing legs
by
Laura Parrota
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WWF: la campaña de legados
by
Alhelí Quintanilla
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WWF: O Ano do Tigre - Apelo de Natal 2009
by
ABCR - The Brazilian Fundraisers Association
-
WWF: Virtual reality tiger experience
by
SOFII
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YMCA: ‘soft sell’ legacy advertising
by
SOFII
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Youth for Causes: stimulating fundraising in Singapore
by
SOFII
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Youth PWR: Face-to-face funds youth empowerment initiatives
by
Carolina Herrera
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Youthreach: ‘if I were rain’ publishing for a good cause
by
SOFII
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英国红十字会:永远改变英国筹款的7.7亿英镑募捐
by
Sun Huilan
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Inspiration & effectiveness
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