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Articles (1150)

CDE project 6 section 2: the emotional fundraising showcase by The Commission on the Donor Experience
Il Fundraising in tempo di crisi: la crescita dell'altruismo by Richard Turner
Seven things that will make you a better fundraiser by Margaux Smith
The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’ by R. Trent Thompson
The time for leadership - giving in the time of coronavirus by Mark Phillips
¿Funciona de verdad dar las gracias? by Laura Croudace
‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek by Drayton Bird
‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be by Eifron Hopper
‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed. by Ruby Bayley-Pratt
‘I have a complaint to make’ by Andrew Papworth
‘If the direction is the other, the distance does not matter’: an innovative calendar by Vania Pavan
‘No sale’ video from Oxfam by Tom Belford
‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst by Tom Ahern
‘The Last Word’: how copywriters can change the world by Indra Sinha
‘Transcending space’ with Innophoria's social sector clients by Lucy Innophoria
‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment by John Lepp
‘Who says that, these days, off-the-page donor recruitment can’t be massively profitable?’ by Ken Burnett
15 things I would do if I were the new head of donor development, part 1 by Ken Burnett
15 things I would do if I were the new head of donor development, part 2 by Ken Burnett
20 years of collaborating to grow legacy giving by Rob Cope
21 and ½ tips for writing better fundraising materials by Lisa Sargent
26 tips for more effective fundraising writing by Jeff Brooks
800-year-old direct marketing knowhow, alive and well in the 21st Century by Denny Hatch
A ‘magic porridge pot’ for those new to major gifts – but keen to learn by Neil Sloggie
A bad ad at a bad time by SOFII
A brief history of fundraising in France by SOFII
A carta de David Ogilvy ao United Negro College Fund em 1968 by ABCR - The Brazilian Fundraisers Association
A casa da árvore do conhecimento – os 34 fundamentos fabulosos da captação de recursos by João Paulo Vergueiro
A case for crowdfunding by Stephanie Thomas
A creative brief for fundraisers: why it matters, and how it can help you raise more money by Lisa Sargent
A day with the jam ladies by Kimberley MacKenzie
A debt to the master: the Ogilvy effect by Ken Burnett
A fundraiser’s alchemy: turning tears to gold by Lyndall Stein
A fundraising challenge to raise money for a legendary expedition by Aline Reed
A letter that parades fine thoughts with fine language by George Smith
A medieval ‘course’ in writing an appeal by Mark Phillips
A new approach to fundraising – why you should be accessing your donors’ networks by Richard Turner
A practical, evidence-based guide that’ll keep your relationship fundraising on track by Ryan Burdock
A profile of Mal Warwick: America’s genial guru of fundraising direct mail by Christiana Stergiou
A profile of Steve Thomas: the fundraising pioneer in Canada by Paula Attfield
A question of competency by Helena Sharpstone
A sector divided by Alison McCants
A simple equation, plus three big reasons to buy this book by Craig Linton
A single measure of the health of your supporter relationships by Roger Lawson
A story that wakes you up in your career by Lizzie Carter
A strange, old-fashioned plea for respect by George Smith
A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’ by Charlie Hulme
A timeline of modern British philanthropy by Rhodri Davies
A top-secret source of fundraising ideas: swipe files revealed by Lisa Sargent
A tribute to George Smith, 4th March 2012 by Ken Burnett
A tribute to Terry A Murray by George Smith
A triumph of artlessness – the St Luke’s Hospice loose insert by Andrew Papworth
A true story about perception, taste and priorities by Marie Burnett
A very angry anagram, nudge, nudge, wink, wink by Andrew Papworth
About us by SOFII
ActionAid’s journey to diversity by Ken Burnett
Ad excellence: refreshing and instructive variations on an old theme by Andrew Papworth
Advertising’s earliest genius and how he can help your advertisements to work better, predictably by Claude Hopkins
All you need to be a complete fundraiser by Steve Harrison
Amnesty International press advertisement - North Korea’s death camps by Ken Burnett
Amnesty International UK: additional information on ‘the press ads that shook a nation’ by John Baguley
Amnesty International UK: another ad that shook the nation by SOFII
An ABC of direct response by Jonathon Grapsas
An ad that unplugs a flood of nonprofit stupidity by Jeff Brooks
An apology and important message by SOFII
An earlier incarnation of NSPCC’s The Children’s Friend by Ken Burnett
An ethical, principled approach to donors and fundraising: a strategy case study from World Land Trust by John Burton
An important announcement from SOFII by SOFII
An opportunity grabbed and one wasted by Andrew Papworth
Anatomy of the Wishing Well Appeal. Part 1. by Marion Allford
Anatomy of the Wishing Well Appeal. Part 2. by Marion Allford
Announcing the SOFII history project by Mark Phillips
Appendix 1: John Burton’s experience/membership of other charities by Joe Burnett
Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal? by John Burton
Appendix 3: Criticising other charities - World Land Trust’s approach. by John Burton
Are communication departments the enemy of fundraisers? by Richard Radcliffe
Are F-bombs acceptable for your fundraising? by Ephraim Gopin
Are we so bedazzled by new media that we are losing possible legacies? by Andrew Papworth
Are you answering the right questions if you don’t want to bore people? by Matthew Sherrington
Are you asking for gifts personally, face-to-face? by Simone Joyaux
Are you the disrupter, or the disrupted? by Terry Hunt
Are you unintentionally turning away donors? by Elaine Fogel
Art Fund: Crowdfunding to save Prospect Cottage (part two) by Joe Burnett
As younger donors step up to donate, are charities ready for them? by Anjali Bewtra
Ask Without Fear: A simple guide to connecting donors with what matters to them most by Marc Pitman
Ask-phobia: how to overcome ask aversion by Rory Green
Asking Properly: the art of creative fundraising by Charlie Hulme
Asking the biggest questions of all by Andrew Papworth
Asking the right questions really can change the world! by Adrian Salmon
Asking your donors the right way – six tips to build relationships and giving by George Crankovic
Assessing your board’s governance capacity by Simone Joyaux
At Charing Cross station, I stood up and blubbed a little by George Smith
At last, some genuinely fresh thinking in press advertising from a charity by Andrew Papworth
Augmented reality: the latest craze to hit the world of flashmobs by Lucy Innophoria
Be womankind? by Andrew Papworth
Becoming the bee, with Jean Bishop by Alfie Waldron
Ben Horowitz of the City of Hope by Rich Fox
Bernie Barnstorms – I Wish I’d Thought Of That by Fiona Pattison
Beyond words – how thanking can transform your relationship with your charity’s supporters by Mark Phillips
Bluefrog Fundraising’s free resources for creating a coronavirus appeal by Mark Phillips
Board chairs by Simone Joyaux
Brand cops mandate stupid Haiti ad by Jeff Brooks
Breve historia del fundraising en España by Alhelí Quintanilla
Brilliant donor care: 15 steps to make sure your organisation gets it right by Jonathon Grapsas
Bring back the indispensable guard book by Ken Burnett
British Muslims are the most generous group in the UK – how can fundraisers engage them? by Jasmine Miah
Building a bridge between the hard and soft side of legacy giving, for you and your donors by Kimberley MacKenzie
Building the fundraising dream team by Ken Burnett
Campagne Vos Dons Agissent 2021 by Corentin Hue
Campaigning fundraisers can change the world by SOFII
Can we talk about community fundraising? by Kevin Delaney
CDE All the project summaries in one report by The Commission on the Donor Experience
CDE Contents by The Commission on the Donor Experience
CDE project 1 section 1: rethink language to reflect, respect and engage with the views and feelings of supporters by The Commission on the Donor Experience
CDE project 1 section 10: appendices by The Commission on the Donor Experience
CDE project 1 section 2: talk less about the charity and more about the cause, the work, the beneficiaries and the supporters by The Commission on the Donor Experience
CDE project 1 section 3: communicate authentic content with honesty. by The Commission on the Donor Experience
CDE project 1 section 4: communicate values, and do it consistently. by The Commission on the Donor Experience
CDE project 1 section 5: subvert expectations. by The Commission on the Donor Experience
CDE project 1 section 6: use inclusive, accessible language and avoid jargon. by The Commission on the Donor Experience
CDE project 1 section 7: invite feedback and turn it into dialogue. by The Commission on the Donor Experience
CDE project 1 section 8: make contact permissions options work for supporters. by The Commission on the Donor Experience
CDE project 1 section 9: test your communications to find out what works best for your charity and your supporters. by The Commission on the Donor Experience
CDE project 1 summary: the use and misuse of language by The Commission on the Donor Experience
CDE project 10 appendix 1: case studies to showcase putting donors at the heart of legacy fundraising by The Commission on the Donor Experience
CDE project 10 appendix 1: Cystic Fibrosis Trust by The Commission on the Donor Experience
CDE project 10 appendix 1: Remember a Charity by The Commission on the Donor Experience
CDE project 10 appendix 1: UNICEF UK by The Commission on the Donor Experience
CDE project 10 appendix 1: WaterAid by The Commission on the Donor Experience
CDE project 10 section 1: an overview of and background to legacy fundraising by The Commission on the Donor Experience
CDE project 10 section 2: legacy fundraising today and the opportunity before us by The Commission on the Donor Experience
CDE project 10 section 3: putting the donor-led experience at the heart of legacy fundraising growth by The Commission on the Donor Experience
CDE project 10 section 4 part 1: the approach used in this report and the basis for these conclusions by The Commission on the Donor Experience
CDE project 10 section 4 part 2: the experiences and needs of donors and their families by The Commission on the Donor Experience
CDE project 10 section 4 part 3: how the donor might behave and how can we use insight to improve experience by The Commission on the Donor Experience
CDE project 10 section 4 part 4: the organisation’s culture, capacity and experience by The Commission on the Donor Experience
CDE project 10 section 5: the legacy marketing, fundraising and influence method and experience by The Commission on the Donor Experience
CDE project 10 section 6: the probate and legacy administrative experience and approach by The Commission on the Donor Experience
CDE project 10 summary: legacies by The Commission on the Donor Experience
CDE project 11 summary: communication with individual donors by The Commission on the Donor Experience
CDE project 11: part 2 - case study by The Commission on the Donor Experience
CDE project 11: part 2 - guidance on integration by The Commission on the Donor Experience
CDE project 11: part 2 - tools and tips by The Commission on the Donor Experience
CDE project 11: part 3 - a data-driven strategy for direct communications by The Commission on the Donor Experience
CDE project 11: part 3 - it’s all about the ‘How’ by The Commission on the Donor Experience
CDE project 11a summary: mass media by The Commission on the Donor Experience
CDE project 11a: appendix 1 and appendix 2 by The Commission on the Donor Experience
CDE project 11a: putting the principles and actions into practise by The Commission on the Donor Experience
CDE project 11a: steps four and five by The Commission on the Donor Experience
CDE project 11a: the approach by The Commission on the Donor Experience
CDE project 11a: the six steps - step three: materials and media by The Commission on the Donor Experience
CDE project 11a: the six steps - steps one and two by The Commission on the Donor Experience
CDE project 11b summary: direct mail by The Commission on the Donor Experience
CDE project 11b: appendix 1 by The Commission on the Donor Experience
CDE project 11b: part one - direct mail that works by The Commission on the Donor Experience
CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience by The Commission on the Donor Experience
CDE project 11b: recommendation 6 - thank properly and great customer service by The Commission on the Donor Experience
CDE project 11b: recommendations to improve the donor experience - four and five by The Commission on the Donor Experience
CDE project 11b: recommendations to improve the donor experience - two and three by The Commission on the Donor Experience
CDE project 11b: the three key and separate steps to crafting a great DM appeal by The Commission on the Donor Experience
CDE project 11c digital section 1: the approach by The Commission on the Donor Experience
CDE project 11c digital section 2 part 1: putting the principles and actions into practise by The Commission on the Donor Experience
CDE project 11c digital section 2 part 2: putting the principles and actions into practise by The Commission on the Donor Experience
CDE project 11c digital section 2 part 3: putting the principles and actions into practise by The Commission on the Donor Experience
CDE project 11c summary: digital by The Commission on the Donor Experience
CDE project 11d community section 1 by The Commission on the Donor Experience
CDE project 11d community section 2 by The Commission on the Donor Experience
CDE project 11d summary: community by The Commission on the Donor Experience
CDE project 11e summary: telephone by The Commission on the Donor Experience
CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh by The Commission on the Donor Experience
CDE project 11e telephone: case study - Save the Children by The Commission on the Donor Experience
CDE project 11e telephone: case study - The Bible Society by The Commission on the Donor Experience
CDE project 11e telephone: conclusion and about the authors by The Commission on the Donor Experience
CDE project 11e telephone: how we arrived at these summary principles – our approach by The Commission on the Donor Experience
CDE project 11e telephone: key findings by The Commission on the Donor Experience
CDE project 11f face to face: appendices 1 and 2 - case studies and sources by The Commission on the Donor Experience
CDE project 11f face to face: appendix 3 - methodology by The Commission on the Donor Experience
CDE project 11f face to face: putting the principles and actions into practice by The Commission on the Donor Experience
CDE project 11f face to face: section 1 - why the ‘golden goose of fundraising’, F2F, is in such trouble now by The Commission on the Donor Experience
CDE project 11f face to face: section 2 - agreeing the principles of your relationship by The Commission on the Donor Experience
CDE project 11f face to face: section 3 - The Door Fundraising Rulebook by The Commission on the Donor Experience
CDE project 11f face to face: section 4 - recruitment and training by The Commission on the Donor Experience
CDE project 11f face to face: section 5 - ongoing development by The Commission on the Donor Experience
CDE project 11f face to face: section 6 - involvement devices and props by The Commission on the Donor Experience
CDE project 11f face to face: section 7 - location and integration by The Commission on the Donor Experience
CDE project 11f face to face: section 8 - public relations by The Commission on the Donor Experience
CDE project 11f face to face: section 9 - auditing and compliance by The Commission on the Donor Experience
CDE project 11f: face to face by The Commission on the Donor Experience
CDE project 12: inspirational creativity by The Commission on the Donor Experience
CDE project 13 section 1 summary: giving choices and managing preference by The Commission on the Donor Experience
CDE project 13 section 2: the introduction by The Commission on the Donor Experience
CDE project 13 section 3: the theory by The Commission on the Donor Experience
CDE project 13 section 4: commercial examples of managing preferences by The Commission on the Donor Experience
CDE project 13 section 5: what can charities teach us about managing preferences? by The Commission on the Donor Experience
CDE project 13 section 6: bringing it all together by The Commission on the Donor Experience
CDE project 13 section 7: bibliography by The Commission on the Donor Experience
CDE project 14 appendix 4: insight profiling by The Commission on the Donor Experience
CDE project 14 section 1: our approach and putting the principles and actions into practice by The Commission on the Donor Experience
CDE project 14 summary: getting the right people as fundraisers by The Commission on the Donor Experience
CDE project 14: appendix 1 by The Commission on the Donor Experience
CDE project 14: appendix 2 and 3 by The Commission on the Donor Experience
CDE project 15 appendix 1 & 2 by The Commission on the Donor Experience
CDE project 15 appendix 3 by The Commission on the Donor Experience
CDE project 15 appendix 4 by The Commission on the Donor Experience
CDE project 15 summary: the role of trustee boards and senior managers by The Commission on the Donor Experience
CDE project 16 section 2: case examples, tips and links by The Commission on the Donor Experience
CDE project 16 section 3: appendix by The Commission on the Donor Experience
CDE project 16 summary: creating a distinctive service culture by The Commission on the Donor Experience
CDE project 17 section 1: the approach by The Commission on the Donor Experience
CDE project 17 section 2.1: introduction by The Commission on the Donor Experience
CDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’ by The Commission on the Donor Experience
CDE project 17 section 2.3: your organisation’s purpose by The Commission on the Donor Experience
CDE project 17 section 2.4: your definition of success by The Commission on the Donor Experience
CDE project 17 section 2.5: relentlessly reinforce the vision and make it visible by The Commission on the Donor Experience
CDE project 17 section 3.1: people build great relationships by The Commission on the Donor Experience
CDE project 17 section 3.2: inside-out leadership by The Commission on the Donor Experience
CDE project 17 section 3.3: trust - risk - people by The Commission on the Donor Experience
CDE project 17 section 4.1: culture - create an adaptable, empowered environment by The Commission on the Donor Experience
CDE project 17 section 4.2: the game is different now by The Commission on the Donor Experience
CDE project 17 section 4.3: we now need a different kind of leadership by The Commission on the Donor Experience
CDE project 17 section 4.4: devolve responsibility - growth mind-set by The Commission on the Donor Experience
CDE project 17 section 4.5: culture by The Commission on the Donor Experience
CDE project 17 section 5: conclusion by The Commission on the Donor Experience
CDE project 17 summary: leadership by The Commission on the Donor Experience
CDE project 18 appendix 1: sources by The Commission on the Donor Experience
CDE project 18 appendix 2: Sticky Marketing & Digital Selling by The Commission on the Donor Experience
CDE project 18 section 2: the approach to compiling case examples by The Commission on the Donor Experience
CDE project 18 section 3: action 1 - understand the paradigm shift by The Commission on the Donor Experience
CDE project 18 section 3.1: action 2 - adopt the right mindset by The Commission on the Donor Experience
CDE project 18 section 3.2: action 3 - ask the question ‘WHY do we exist?’ by The Commission on the Donor Experience
CDE project 18 section 3.3: action 4 - tell your mission story by The Commission on the Donor Experience
CDE project 18 section 3.4: action 5 - get your supporters to share your story for you by The Commission on the Donor Experience
CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about by The Commission on the Donor Experience
CDE project 18 section 3.6: action 7 - be ready to react by The Commission on the Donor Experience
CDE project 18 section 3.7: action 8 - set up new measures by The Commission on the Donor Experience
CDE project 18 section 4: characteristics of applying these principles by The Commission on the Donor Experience
CDE project 18 summary: supporters as champions for your mission by The Commission on the Donor Experience
CDE project 19 section 2: the approach by The Commission on the Donor Experience
CDE project 19 section 3: putting the principles into action and practice by The Commission on the Donor Experience
CDE project 19 section 4: test as you go by The Commission on the Donor Experience
CDE project 19 section 5: things to think about by The Commission on the Donor Experience
CDE project 19 section 6: links across CDE projects by The Commission on the Donor Experience
CDE project 19 section 7: research sources and methodology by The Commission on the Donor Experience
CDE project 19 summary: evidence of impact and effectiveness by The Commission on the Donor Experience
CDE project 2: fundraising and vulnerability by The Commission on the Donor Experience
CDE project 20: fundraising investment by The Commission on the Donor Experience
CDE project 21: working with suppliers as partners by The Commission on the Donor Experience
CDE project 22 summary: media relations and the public face of charities by The Commission on the Donor Experience
CDE project 22: conclusions by The Commission on the Donor Experience
CDE project 22: links across the Commission projects and appendix 1, 2 and 3 by The Commission on the Donor Experience
CDE project 22: putting the principles and actions into practice by The Commission on the Donor Experience
CDE project 22: the approach by The Commission on the Donor Experience
CDE project 22: the approach - assimilate existing activity by The Commission on the Donor Experience
CDE project 22: the approach - canvas expert opinion by The Commission on the Donor Experience
CDE project 22: the approach - consolidate the evidence by The Commission on the Donor Experience
CDE project 22: the approach - review media coverage by The Commission on the Donor Experience
CDE project 22: the approach - suggest a new approach by The Commission on the Donor Experience
CDE project 23: part 1 - project 1 - 6 by The Commission on the Donor Experience
CDE project 23: part 2 - project 7 - 10 by The Commission on the Donor Experience
CDE project 23: part 3 - project 11 by The Commission on the Donor Experience
CDE project 23: part 4 - project 12 - 17 by The Commission on the Donor Experience
CDE project 23: part 5 - project 18 - 22 by The Commission on the Donor Experience
CDE project 23: part 6 - list of contributors by The Commission on the Donor Experience
CDE project 23: small charities by The Commission on the Donor Experience
CDE project 3 appendix 1: measurement of satisfaction and loyalty in action by The Commission on the Donor Experience
CDE project 3 appendix 2: frequently asked questions by The Commission on the Donor Experience
CDE project 3 appendix 3: sample questions by The Commission on the Donor Experience
CDE project 3 appendix 4: survey findings by The Commission on the Donor Experience
CDE project 3 appendix 5: Glossary and appendix 6: sources of further information by The Commission on the Donor Experience
CDE project 3 section 1: actions and approach by The Commission on the Donor Experience
CDE project 3 section 2: putting the principles and actions into practice - step 1 and 2 by The Commission on the Donor Experience
CDE project 3 section 2: putting the principles and actions into practice - step 3 by The Commission on the Donor Experience
CDE project 3 section 2: putting the principles and actions into practice - step 4 and 5 by The Commission on the Donor Experience
CDE project 3 section 3: Making it happen by The Commission on the Donor Experience
CDE project 3 summary: satisfaction and commitment by The Commission on the Donor Experience
CDE project 4 section 2: principles and actions by The Commission on the Donor Experience
CDE project 4 section 3: appendix 1 - case studies by The Commission on the Donor Experience
CDE project 4 section 4: appendices 3-5 by The Commission on the Donor Experience
CDE project 4 summary: thank you and welcome by The Commission on the Donor Experience
CDE project 5 section 1: the approach by The Commission on the Donor Experience
CDE project 5 section 2: putting the principles and actions into practice by The Commission on the Donor Experience
CDE project 5 section 3: case study on Ontario Nature by The Commission on the Donor Experience
CDE project 5 section 3: case study on Practial Action by The Commission on the Donor Experience
CDE project 5 section 3: case study on Volunteer Service Organisation by The Commission on the Donor Experience
CDE project 5 section 4: King's College London and King's Health Partners supporter journey by The Commission on the Donor Experience
CDE project 5 section 5: from donor journeys to supporter journeys by The Commission on the Donor Experience
CDE project 5 section 6: appendices by The Commission on the Donor Experience
CDE project 5 summary: the supporter’s journey by The Commission on the Donor Experience
CDE project 6 section 1a: summary by The Commission on the Donor Experience
CDE project 6 section 1b: introduction. by The Commission on the Donor Experience
CDE project 6 section 3: the science of emotions by The Commission on the Donor Experience
CDE project 6 section 3.2: the use and misuse of emotion by Kiki Koutmeridou
CDE project 6 section 3.4: emotional intelligence by Jen Love
CDE project 6 section 4: bridging the empathy gap by Steven Dodds, Kate Woodford and Joel Du Bois
CDE project 6 section 4: donors and emotion. by The Commission on the Donor Experience
CDE project 6 section 4: fear, flight and fight – turning pain into gain by Lyndall Stein
CDE project 6 section 4.2: The positives and negatives of emotional fundraising by Jenny-Ann Dexter
CDE project 6 section 4.3: me the storyteller by Russell Benson
CDe project 6 section 4.4: shifting hope: why a journey through emotions to hope is key for hospice fundraising. by Suzi Attree
CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice by SOFII
CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages. by Ken Burnett
CDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk. by Jeff Brooks
CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion by Craig Linton
CDE project 6 section 4.9: Keep it simple by Brock Warner
CDE project 6 section 5: creative use of emotion. by The Commission on the Donor Experience
CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. by Mark Phillips
CDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’ by Jayne George
CDE project 6 section 5.5: Seven more big things to think about by Ken Burnett
CDE project 6 section 6: the future by The Commission on the Donor Experience
CDE project 6 the full contents and purpose by The Commission on the Donor Experience
CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions. by Francesco Ambrogetti
CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design. by SOFII
CDE project 6. Section 4.9: to the edge of acceptability by Ken Burnett
CDE project 6. Section 5.2: the starfish story by Robbie Macmillan
CDE project 6. Section 5.4: an emotional major donor by Tammy Zonker
CDE project 6. Section 5.4b: the moody leader by Ken Burnett
CDE project 6. The emotional fundraising showcase by Ken Burnett
CDE project 7 section 1: putting the principles and actions into practise part 2 by The Commission on the Donor Experience
CDE project 7 section 1: the approach and putting the principles and actions into practise part 1 by The Commission on the Donor Experience
CDE project 7 section 2: appendix by The Commission on the Donor Experience
CDE project 7 summary: companies by The Commission on the Donor Experience
CDE project 8 section 2: the approach by The Commission on the Donor Experience
CDE project 8 section 3: Putting the principles and actions into practise by The Commission on the Donor Experience
CDE project 8 section 4: appendix 1 - case studies by The Commission on the Donor Experience
CDE project 8 section 5: appendix 2 - research sources by The Commission on the Donor Experience
CDE project 8 section 6: appendix 3 - methodology by The Commission on the Donor Experience
CDE project 8 summary: trusts and foundations by The Commission on the Donor Experience
CDE project 9 summary: major donors by The Commission on the Donor Experience
CDE project 9: appendices 1 and 2 - case studies and sources by The Commission on the Donor Experience
CDE project 9: appendix 3 - methodology by The Commission on the Donor Experience
CDE project 9: links across the Commission projects by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 1 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 10 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 2 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 3 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 4 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 5 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 6 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 7 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 8 by The Commission on the Donor Experience
CDE project 9: putting the principles and actions into practice - part 9 by The Commission on the Donor Experience
CDE project 9: the approach by The Commission on the Donor Experience
CDE Summary of Qualitative and Quantitative Research by The Commission on the Donor Experience
CDE Thank You by The Commission on the Donor Experience
Celebrating donor recognition through history and exploring why it works by Marina Jones
Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend by SOFII
Challenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk by SOFII
Change can take us by surprise by Andrew Papworth
Changing the world is the only fit work for a grown man by Fergal Byrne
Charities... the new supermarkets? by Richard Spencer
Charity Chat Podcast - How does SOFII inspire fundraisers worldwide? by Samuel Davies
Charity e-commerce – learning from the best online shops in the sector by Matt Smith
ChatGPT and fundraising – what do you need to know? (part one) by SOFII
ChatGPT and fundraising – what do you need to know? (part two) by Cherian Koshy
China reinventa la captación de fondos by Daryl Upsall
Chinese take away: reinventing fundraising in the People's Republic of China by Daryl Upsall
Cinema stunt by Carlsberg by SOFII
Cinq choses à savoir sur les crypto-monnaies by Matt Smith
Collecting stories from your donors by Simone Joyaux
Commitment. And why it matters more than anything for fundraisers by Ken Burnett
Committees … love them, or hate them by Simone Joyaux
Communication and the English language by Ken Burnett
Concluding SOFII’s lightbulb moments series. by Ken Burnett
Confessions of an unethical nine-year-old fundraiser by Norma Cameron
Congratulations to friend of SOFII Lyndall Stein! by Joe Burnett
Congratulations, you’re about to become an even better fundraiser! by SOFII
Consejo Cívico hosts Giving Tuesday Thankathon in Mexico by SOFII
Continuing SOFII’s ‘lightbulb moments’ series. by Ken Burnett
Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising? by Ken Burnett
Conversion of a techno-sceptic by Richard C McPherson
Copywriting and design strategies for better donor newsletters: a before and after success story by Lisa Sargent
Coronavirus research finding. What do donors think about giving now? by Mark Phillips
Corporate clues: four ways your charity can help you engage with fundraising technology by Maria Carolina Simon
Corporate clues: how corporate volunteering programmes benefit everyone by Andrew Troup
Corporate fundraising is less and less about funds by Margot Ende - van den Broek
Cosa può insegnare la consulenza al corporate fundraising? by Briony Markham
Could this be the sea change that fundraising really needs? by Penelope Burk
Could you help Ken conquer the Camino de Santiago? by SOFII
Create a menu of choices for board members by Simone Joyaux
Creating a supportive workplace for fundraisers by Norma Cameron
Creating extraordinary experiences for donors by Simone Joyaux
Creating gender equality in the charity sector by Lizzi Hollis
Cresce la paura e si ritorna ai bisogni di base: seconda settimana del monitoraggio circa il sentimento comune sul coronavirus by Richard Spencer
Crowdfunding: A lesson from World War II by Roger Craver
Cuidado del donante: la mejor inversión que puedes hacer en recaudación de fondos by Ralph Welch
Data is gold. But only if you can get to its real value by Chuck Longfield
David Love rocks! by Gwen Chapman
David Ogilvy: A profile of the ‘father of advertising’ by Christiana Stergiou
David Ogilvy’s letter for the United Negro College Fund, from 1968 by Mark Phillips
David Ogilvy’s secret weapon by SOFII
Decolonised fundraising that works: myth or reality? by Lizi Zipser
Demographic trends: ten reasons why we’re not the way we were by Dr Judith E. Nichols
Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST by Denny Hatch
Der Bhopal Medical Appeal ergreift jede Möglichkeit gute Geschichten zu erzählen by Michaela Staggl
Direct mail + spam = win for Montblanc by Darryl Ohrt
Direct mail clinic #1 – All about marketing by Carolina Herrera
Direct mail clinic #2 – Envelopes by Carolina Herrera
Direct mail clinic #3 – How do humans make decisions? by Carolina Herrera
Direct mail clinic #4 – What goes in the box? by Carolina Herrera
Direct mail clinic #5 – A letter autopsy by Carolina Herrera
Direct mail clinic #6 – Tis the season by Carolina Herrera
Direct mail clinic #7 – What is mezzo fundraising? by Carolina Herrera
Direct mail clinic #8 – It’s called a ‘reply’ form for a reason by Carolina Herrera
Direct mail clinics – Introduction and contents by Joanna Culling
Direct mail from Africa and Asia by SOFII Contributors
Direct mail from the UK by SOFII Contributors
Direct marketing copy and the amazing power of fear by Denny Hatch
Disaster fundraising at its worst by Jeff Brooks
Dislocation, dislocation... by George Smith
DM from the higher ed. sector by SOFII Contributors
Do it yourself fundraising by Marc Pitman
Do we really need another book on storytelling? by Charlie Hulme
Do we really need another book on storytelling? Part 2 by Bethan Francis
Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective by Kiki Koutmeridou
Do you love fundraising as much as we do? by SOFII
Do you want to increase your fundraising income by spending a tenner? by Laura Croudace
Does thanking really work? by Laura Croudace
Does your fundraising have enough tension? by James Read
Doing good with Dundee cakes by George Smith
Don’t be out of tune on Ukraine by Claire Axelrad
Don’t chase the dollars! by Tom Butero
Don’t let’s get carried away by talk of recovery by Andrew Papworth
Don’t take research findings at face value by Andrew Papworth
Donate now - make a difference to the world and feel great about it. by SOFII
Donor-centred fundraising – are you prepared to take a leap of faith? by Jackie Fowler
Donor-centric but stupid? It’s possible by Jeff Brooks
E così vorresti aumentare le grandi donazioni quest’anno? Eccoti il segreto! by Claire Axelrad
Eight easy steps to calculate profitability, donor-by-donor by John Sauvé-Rodd
Eight lessons for online fundraising by Corinne Bekker
Eleven tips to run a really good creative ideas session by Lucy Gower
Emotionomics: Leveraging Emotions for Business Success by Dan Hill
Enabling volunteers to do the right stuff by Simone Joyaux
Enabling your board members and other fundraising volunteers by Simone Joyaux
Enhance your online fundraising abilities in four steps by Sarah Daren
European ideas worth swiping by SOFII Contributors
Even for a charity there’s no such thing as a free lunch by Ken Burnett
Everything IWITOT by SOFII
Everything you need to know about the annual appeal letter. Made easy. by Jay Love
Explore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report by SOFII
Exploring the evolution and trends of mid-level fundraising by Simon Dickson
Face-to-face fundraising: Bill’s story by Anne Marshall
Face-to-face: stuck in deep snow between Vinkovci and Blod by Ken Burnett
Falling for SOFII again by Tony Charalambides
Farewell my brother by Michael G. Downes
Fifty ideas that could transform how the public views street and door-to-door fundraising. by Ken Burnett
Finding the perfect fundraising database in an imperfect world by Robert Weiner
Firing lousy board members by Simone Joyaux
Five ‘must dos’ of bequest fundraising by Fiona McPhee
Five acquisition tests: you choose the winner by Willis Turner
Five big reasons your fundraising results could be better by Rachel Beer
Five corporate fundraising mistakes to avoid by Remarkable Partnerships
Five features of an ideal corporate prospect by Remarkable Partnerships
Five insights for fundraisers from the British Red Cross Museum of Kindness by Mark Phillips
Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report by SOFII
Five lessons learned from higher education fundraising by David Hazeltine
Five sales techniques corporate fundraisers can learn from companies by Remarkable Partnerships
Five steps to creating corporate partnerships by Remarkable Partnerships
Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough by Nicole Schmidt
Following the fold by Lyndall Stein
Forcing or forging a relationship? Part 1: understanding your donors by Charlie Hulme
Forcing or forging a relationship? Part 2: what makes a relationship? by Charlie Hulme
Forcing or forging a relationship? Part 3: how to measure a relationship by Charlie Hulme
Forcing or forging a relationship? Part 4: how to manage a relationship by Charlie Hulme
Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant by Charlie Hulme
Forza Italia! by Tiziana Fattori
Four tips that can help land corporate donations by Robert Bellovin
FREE: ten years of fundraising experience! by SOFII
From beggars to buskers: what can modern charities learn from street artists? by Steven Dodds & Clare Jones
From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu by Andy McSorley
From the Myth Smashers: ‘Fundraisers raise funds not friends’ by Lauren McDermott
From the Myth Smashers: ‘Fundraising isn’t a serious profession’ by Victoria Andrews
From the Myth Smashers: Do donors really love having a brick with their name on it? by Kellie O’Sullivan
From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! by Kate Rule
From the Myth Smashers: Is fundraising all about the money? by Claire Hughes
From the Myth Smashers: The myth of the ‘rational donor’ by Alice Anwar
From the UK’s Institute of Fundraising: spread the word, not the virus by Joe Burnett
Fundraisers, are you ready for a potential cyber attack? by Jack Steadman
Fundraisers, think Brazil! by Frank Russell Lucas
Fundraising and activism – Marcus Rashford’s campaign to save free school meals by Lianne Howard-Dace
Fundraising and giving during COVID - a report from the CIOF by SOFII
Fundraising at the intersection of Blackness and Womanhood by Kia Croom
Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one. by Ian MacQuillin
Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two. by Ian MacQuillin
Fundraising Everywhere is SOFII’s newest business partner by SOFII
Fundraising in a time of crisis: could this be fundraising’s finest hour? by Ken Burnett
Fundraising in a time of crisis: five ways to think about the supporter experience now by Richard Turner
Fundraising in a time of crisis: the rise of altruism by Richard Turner
Fundraising in India – Exploring why face-to-face continues to grow by Ryan Valasapali and Dominic Will
Fundraising in the First World War: fighting the good fight by Tony Charalambides
Fundraising in the First World War: how the fundraising ground force made a difference by Tony Charalambides
Fundraising Inspiration Advent Calendar 2015 by SOFII
Fundraising Inspiration Advent Calendar 2016 by Joe Burnett
Fundraising successes at a time of catastrophe - part one by Ken Burnett
Fundraising successes at a time of catastrophe - part two by Ken Burnett
Fundraising telefónico, 1ª parte: Por qué el teléfono es una herramienta estupenda de captación de fondos by Bethan Holloway
Fundraising telefónico, 2ª parte: Cómo usar el teléfono en diferentes programas by Bethan Holloway
Fundraising telefónico, 3ª parte: diseñar y lanzar una campaña by Bethan Holloway
Garbage in, garbage out by Jeff Brooks
Gender equality in salaries starts with us by Marc Pitman
George Smith as others see him by SOFII
George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’ by George Smith
George Smith: Working with suppliers, part one by George Smith
George Smith: working with suppliers, part two by George Smith
Get positive: you know you want to by Frances Hurst
Getting that grant: how to write letters that interest potential donors by Charlene Rocha
Ghostbusters – three ways to bring prospects back to life by Remarkable Partnerships
Gifts in wills and the NSPCC brochure by SOFII
Give that gift back! by SOFII
Giving Tuesday ideas - SOFII shares our favourites with you by SOFII
Going viral: creative social media campaigns to inspire museums by Devon Rose Turner
Good asking: the role of research in efficient, effective and enjoyable fundraising. by Beth Breeze
Good money going begging by Andrew Papworth
Grant writing in a character limited world by Charlene Rocha
Graphic design style guide with examples by Julia Reich
Great ideas from Down Under by SOFII Contributors
Great ideas from the USA by SOFII Contributors
Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker by Richard Spencer
Growing supporter loyalty doesn’t happen by accident by Roger Lawson
Harold Sumption, Guy Stringer, CBE and Sir Leslie Kirkley, CBE by George Smith
Harold Sumption: the shy pioneer by Joanna Culling
Have I told you lately that I love you? Part one by Derek Humphries
Have I told you lately that I love you? Part two by Derek Humphries
Heart and soul: Charles Dickens on the passion and power of fundraising by Aline Reed
Hello! Testing! Testing! Testing! by Andrew Papworth
Hey Mr Fundraiser: stop asking your board members to trespass by Simone Joyaux
Hilda’s suitcase: when’s the right time to discuss leaving a legacy? by Norma Cameron
Hope not hopeless by Charlie Hulme
How an egg McMuffin reminded me of the foundations of fundraising by Derek Humphries
How are you going to change the world? Leontine Vreeke’s 500 words. by Leontine Vreeke
How celebs use social media for fundraising by Joel Voysey
How crowdfunding is helping fundraise for community projects by Sarah Daren
How do you say thank you for 41 million eggs? by Marina Jones
How effective are your board members? by Simone Joyaux
How effective is your welcome programme? by Erik Van Dorp
How getting diversity and inclusion right will help us change the world by Vanessa Chase Lockshin
How getting diversity and inclusion right will help us change the world by Vanessa Chase Lockshin
How I use SOFII: I turn to the better thank-you checklist that helps us value our donors by Virginia Anderson
How I use SOFII: Ryna Sherazi, Nepal’s lone fundraiser by Ryna Sherazi
How I use SOFII: to take advantage of coming second by Margaux Smith
How I wrote it: Alan Sharpe’s War Child fundraising letter. by Fergal Byrne
How I wrote it: Cerebral Palsy Alliance’s multimedia, email and video by Jonathon Grapsas
How I wrote it: Jules Brown talks about the Women’s Aid fundraising letter by Fergal Byrne
How I wrote it: Mal Warwick on his letter for the Union of Concerned Scientists by Fergal Byrne
How I wrote it: the ActionAid iguana letter by Fergal Byrne
How I wrote it: the Amnesty pen letter by Fergal Byrne
How I wrote it: the classic Amnesty press ads by Indra Sinha
How I wrote it: the Make-A-Wish Foundation’s prospect letter by Fergal Byrne
How I wrote it: the NSPCC’s Simple pack by Robbie Rae
How I wrote it: the Salvation Army UK’s first large-scale cold mailing by Pauline Lockier
How I wrote it: the Sharp HospiceCare conversion letter by Fergal Byrne
How I wrote it: the Starlight Children’s Foundation emergency appeal by Fergal Byrne
How I wrote it: why I owe my career to a sea turtle by Fergal Byrne
How jargon destroys non-profit fundraising and marketing by Claire Axelrad
How much is a good story worth? by Michael Rosen
How often in life do you have total satisfaction? by Lyndall Stein
How Save the Dogs used a founder’s birthday for fundraising success by Veronica Parise & Vania Pavan
How thank-you letters can help you achieve your major giving potential by Ikhlaq Hussain
How the RNLI made me a donor by Kathryn Holloway
How the suffragettes became one of the most successful brands ever by Aline Reed
How to advertise for funds off-the-page. Part 1 by Andrew Papworth
How to advertise for funds off-the-page. Part 2 by Andrew Papworth
How to be a fundraising hedgehog by Damian O’Broin
How to be an effective client by Ken Burnett
How to bring feminism into your fundraising by Emily Collins-Ellis
How to create a donor journey map by Ally Smith
How to fail to motivate your audience to take action by Nancy Schwarz
How to find new e-mail subscribers for your organisation – the right way by Ephraim Gopin
How to find your inner writer by Elizabeth Loudon
How to fundraise from trusts and foundations when you have high reserves by Mike Zywina
How to get from Good Intentions to a Great Supporter experience – and retention by Charlie Hulme
How to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way by Ken Burnett
How to harness the power of celebrity to your cause by Alex Goldup
How to increase your appeal results by up to 40 per cent by Sean Triner
How to lose £9,000 without even asking by Anthony Clay
How to master the soft skills of fundraising by Stephanie Dotto
How to nurture happy fundraisers by Sarah Clifton
How to really understand fundraising’s reigning big idea, direct mail by Mal Warwick
How to reduce F2F attrition in the first 90 days by Charlie Hulme
How to show the right gratitude attitude to new e-mail subscribers by Ephraim Gopin
How to transform your brainstorm sessions by John Grain
How to write a better newsletter by John Grain
How to write a better thank-you letter (and why it matters) by Lisa Sargent
How to write for your most generous eyes and hands by Lisa Sargent
How Twitter can transform your fundraising by Marc Pitman
How we deal with data, why it matters and why we’ve really got to get this right, right now by Ken Burnett
How we do it – crafting SOFII’s special thank you letters by Joanna Culling
How would you kick-start your ‘nonprofit’ career as a consultant by Sudeshna Mukherjee
How you can become your organisation’s competitive edge by Bernard Ross & Clare Segal
How, precisely, do you build a better board? Part 1 by Ken Burnett
How, precisely, do you build a better board? Part 2 by Ken Burnett
Howard Luck Gossage – the ‘mad man’ who changed the world by Steve Harrison
Humans of New York: the power of storytelling for social fundraising by Laura Croudace
I just did my first round of grant assessing – here’s what I learned by Vic Hancock Fell
I like to MO-ve it funny dance, Movember testicular cancer awareness by SOFII
I wish I’d thought of SOFII by Charlie Hulme
I wish I’d thought of the ‘Touch, Look, Check’ campaign by Laura Webb
I wish I’d thought of… charity shop Gift Aid by Jonathan Cook
I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector by Jasmine Awad
I’m a fundraiser because… by Damian O’Broin
If it were easy to do we wouldn’t need you by Karen Osborne
If you think education is expensive, try fundraising for it by Lyndi Smith
If you want their money, best not to insult them by Joe Burnett
Improve your supporters’ online experience to raise your fundraising results by James Herlihy
In lieu of flowers: how to write lively memorial donation thank-you letters by Lisa Sargent
In search of baubles by George Smith
In-memoriam donation thank-you letter samples by Lisa Sargent
Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity? by Amy Nield
Infantile musings: on the relationship between children and their grandparents by George Smith
Inside secrets of the copywriter’s art – the ‘how I wrote it’ series by SOFII Contributors
Inspiration from Canada by SOFII Contributors
Inspiration is scary by Alan Clayton
Inspired to Change the World? Consider these four careers by Sarah Daren
Inspired to change the world? How to be a voice for public policy change by Sarah Daren
Integrity is not something you show others, it’s how you behave behind their back by Ken Burnett
Interactive fundraising by Lucy Innophoria
Introducing Fulfilled Fundraisers, a new learning platform for fundraisers by Joe Burnett
Introducing Lucy Innophoria by Lucy Innophoria
Introducing the Commission on the Donor Experience by SOFII
Introducing the wisdom of Jerry Huntsinger by Gwen Chapman
Introducing: Simone uncensored by Simone Joyaux
Introducing: the verities by Jerold Panas
Investing in supporter loyalty improves retention and grows income – and now it’s quantifiable by Roger Lawson
Investing in testing - part 1 by Ken Burnett
Investing in testing - part 2 by Ken Burnett
Involving your board and board members in fund development, part three by Simone Joyaux
Involving your board members in fund development, part two by Simone Joyaux
Involving your board members in fundraising, part one by Simone Joyaux
Irregularity – is it the future of regular giving? by Hannah Moysey
Is Asian charity different from Western charity? by SOFII
Is the F2F golden goose now a dead duck? by SOFII
Is this really the best fundraising proposition of all time? And is it good development? by Lyndall Stein
Is this the best way to develop bequests? by Rich Fox
Is your donor a Spiderman, Batman or a Wonder Woman? by Marina Jones
Is your logo effective? Tips to evaluate your visual identity by Julia Reich
Is your newsletter great donor relationship-building, or an unwise self-indulgence? by Tom Ahern & Sean Triner
It won't work here! by Matthew Sherrington
It’s hard work being a client these days. Part 1 by Andrew Papworth
It’s hard work being a client these days. Part 2 by Andrew Papworth
It’s just not fair! by Joe Burnett
It’s the picture not the frame by Lyndall Stein
It’s time to create a strategy for your website that will increase your fundraising by Beate Sørum
It’s time to de-normalise the gender pay gap, and take action to close it by Niamh Ferris
IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’ by Spriha Shrestha
Jerry Huntsinger: 80-years young by Gwen Chapman
Job-speak: a user’s guide by George Smith
Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST by SOFII
Join the SOFII board - could you be our new honorary treasurer? by Lynda Harwood-Compton
Just the facts on legacy giving by Mal Warwick
Kay Grace in her own words by Kay Grace
Kay Sprinkel Grace: America's doyenne of board excellence and mission development. by Christiana Stergiou
Ken Burnett’s archive on SOFII by SOFII
Ken Burnett’s two great stories. by Ken Burnett
Leading the resistance: the American Civil Liberties Union by Ali Walker-Davies
Legacies through the lens of faith by Naomi Collison
Legacies, they’re nowt to do with thee!* by Ashley Rowthorn
Legacy brochures from 90 years ago – what’s the same and what’s different to today? by Marina Jones
Legacy of Hope newsletter and reply form, from Bread for the World, USA by SOFII
Legacy seeds by John Lepp
LEGGE HEADS ARMS BODY: top ten secrets of headlines that pull by Ken Burnett
Lend a hand and help SOFII by SOFII
Lesbians and Gays Support the Miners by Emily Collins-Ellis
Less pessimism about the fundraising climate but… by Andrew Papworth
Lessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s by Ken Burnett
Lessons from a charity shop by Laura Croudace
Lessons from the Annual Lectures: Emily Henry’s view by Emily Henry
Lessons from the Annual Lectures: Gemma Walder’s view by Gemma Walder
Lessons from the Annual Lectures: Kirsty Simpson’s view by Kirsty Simpson
Lessons from the Annual Lectures: Stephanie Drummond's view by Stephanie Drummond
Lessons from young charities - part 1 by James Read
Lessons from young charities - part 2 by James Read
Let’s keep in touch by Rachel Hunnybun
Let’s keep in touch… What happened next by Rachel Hunnybun
Living Legacy Society newsletter, from the Union of Concerned Scientists, USA by SOFII
Magic matters… if we want to truly engage by Roger Lawson
Magic moments part one: how small beginnings inspire great causes by Aline Reed & Ken Burnett
Magic moments part two: how some of the world’s best causes got started by Aline Reed & Ken Burnett
Magic moments: The founding of Cripplegate Foundation and North London Cares by Aline Reed & Ken Burnett
Major gifts: fundraising from the frontlines by Rebecca Davies
Major gifts: fundraising from the frontlines by Rebecca Davies
Make an elevator speech that works by Tom Ahern
Making cancer cute by Jeff Brooks
Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts by Sue Kershaw
Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest by SOFII
Meet some of our volunteer translators in Brazil by SOFII Volunteers in Brazil
Meet the fundraising Myth Smashers by Joe Burnett
Meet the world-changers - from the fundraising frontline: an interview with Jiblu Rahman by Joe Burnett
Meet the world-changers - mindful fundraising: an interview with Karen Bolton of Mind by Joe Burnett
Meet the world-changers - overcoming adversity: an interview with Michelle Berriman by Joe Burnett
Meet the world-changers - the millennials: an interview with Derrick Feldmann by Joe Burnett
Meet the world-changers - the view from the top: an interview with Daryl Brewster by Joe Burnett
Michaela Staggl by Michaela Staggl
Mo-tivations. Why (oh why) am I doing it? And why would you support me? by Matthew Sherrington
Monday was the day of the IWITOT ‘I Want To Talk At That’ audition by Ian Lovett
Moses Maimonides: the 90-degree shift, 800 years ago by Reinier Spruit
Most stupid ad concept, bar none by Jeff Brooks
Moving from fairness to openness by Beth Ann Locke and Jen Love
Musings of a direct response fundraiser no. 1: revisiting the basics by Jonathon Grapsas
Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’ by Jonathon Grapsas
My 30 years as a fundraiser by Michelle Chambers
My big mistakes – and what I learned by Lyndall Stein
My favourite TV ads by Frances Hurst
My first weeks as a fundraiser: where do I start? by Ken Burnett
My new obsession: online gaming by Lucy Innophoria
My top 10 TV ads. by Elly Woolston
My worldwide mission to destroy all executive committees by Simone Joyaux
New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis by Lizi Zipser
New research shows how charities can create remarkable corporate partnerships by Remarkable Partnerships
New study finds legacy giving has gained ground beyond boomer generation by Remember A Charity
New year, new changes in digital fundraising – five tips to help you prepare by Eric Reif
Nine fundraising tips you can learn from a savvy seven-year-old by Michael Rosen
Nine tips for effective e-mails by Nick Allen
Nonprofit stories that inspire by Larry Wilson
Nonprofits and segmenting for effective communication: a new infographic by Jay Love & Steven Shattuck
Notes from Ken Burnett following his review of the document ‘Current Situation and Tendency of Internet Fundraising in China’. by Ken Burnett
Nothing can or should substitute for philanthropy by Simone Joyaux
Nothing is stupid about this by Jeff Brooks
Now added new on SOFII: the penultimate lightbulb moments. by Joe Burnett
NSPCC – a new approach to legacy training by Adrian Salmon
NSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal by Giles Pegram CBE
NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond by Giles Pegram CBE
Omicron variant, new restrictions and failings of leadership. What should fundraisers do now? by Mark Phillips
Once upon a time…Oxfam and Remember Me by Aline Reed
One-night stands ruin your fundraising by Reinier Spruit
Opinion: an ethical, principled approach to donors and fundraising. Part 2. by John Burton
Other people: together not separate by Charlie Hulme
Our Right to Heal - Black women fundraisers share their stories by Joe Burnett
Our Right to Heal - Fatou Jammeh, Canada by Fatou Jammeh
Our Right to Heal – Marva Wisdom, Canada by Marva Wisdom
Passion and pragmatism – your main tools for winning grants by Jo Garner
Pearly kings and queens – fantastic fundraising by Mark Astarita
Peer-to-Peer Fundraising: a mini guide for nonprofits by Dan Quirk
People not numbers: emotion not reason by Charlie Hulme
People who have more money can give more away by Mark Phillips
Philanthropy in a flat world, inspiration through globalization by Jon Duschinsky
Philanthropy in ancient times: some early examples from the Mediterranean by Sarah Bond
Pivoting and pirouetting: how face-to-face got the moves during coronavirus by Daryl Upsall
Plastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed by Joe Burnett
Practical advice on how to make the most of social media by Alisha Fernandez Miranda & Alissa Steiner
Presentación de la traductora by Alhelí Quintanilla
Presentación de la traductora - Anna Fabra Raduà by SOFII
Presentation: 19 ways nonprofit organisations can use social media to connect with donors by Tim Bete
Presenting SOFII’s new user guide by Joe Burnett
Press ads can still deliver the goods by Andrew Papworth
Pretenders to the Steward Throne by Gordon Michie
Procuración de fondos descolonizada que sí funciona: ¿mito o realidad? by Lizi Zipser
Reader knowledge, real voices, great stories and big points of view by Elizabeth Loudon
Reasons to be cheerful: the 2013 Charity Pulse survey by Frances Hurst
Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018 by Joe Burnett
Recasting the ‘middle man’ - the role of charities in the age of disintermediation (Pt 1) by Meredith Niles
Recasting the ‘middle man’ - the role of charities in the age of disintermediation (Pt 2) by Meredith Niles
Recession-proof fundraising: How to fundraise out of bad times by Marc Pitman
Refugees build bridges across society by Lyndall Stein
Relationship fundraising and marketing: friends or foes? by Roewen Wishart
Relationship fundraising ignite, part 1 by Craig Linton
Relationship fundraising ignite, part 2 by Craig Linton
Relationship Fundraising ignited – why it’s relevant today by Richard Turner
Remarkable Partnerships becomes SOFII’s newest partner by SOFII
Results from the International Gift Planning Survey by Andy Levy-Ajzenkopf
Rethinking the way we think by Charlie Hulme
Richard Turner’s great story by Richard Turner
Right now, the supporter experience matters more than ever by Joe Burnett
Sample thank-you letters for you to swipe by Lisa Sargent
Savvy students volunteer to help charities in times of crisis by Anna McDaid
Saying thank you nicely, in a letter by SOFII Contributors
Se la direzione è l’Altro, la distanza non conta by Vania Pavan
Secrets of a great funding proposal by Cheryl A Clarke
Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele by Chris Keating
Secrets of direct mail 2: answering the right questions with your envelope by Chris Keating
Secrets of direct mail 3: how people read letters by Chris Keating
Secrets of direct mail 4: storytelling, fundraising and the dialogue method by Chris Keating
Serve or inspire? That is the question by Richard Turner
Setting out and summarising the every-day business of excellence by Henry A. (Hank) Rosso
Seven steps to fire up your board by Gail Perry
Seven steps to generating donor response by Jan Chisholm
Sharing the unspeakable: the ultimate donation by Ken Burnett
Shocked and a little bit excited - how coronavirus will impact charity giving by Richard Spencer
Should you enthusiastically promote legacy giving when people are dying? by Claire Axelrad
Simone Joyaux, campaigning fundraiser extraordinaire, has died by Ken Burnett
Sit in a bath of baked beans, change the world by Bilaal Rajan
Six essential steps to improving your supporter experience by Natasha Evans
Six tips for building stronger relationships with supporters across generations by Aurora Virtanen
So you seriously want to be a client? by George Smith
So you want more major gifts this year? Here’s the secret! by Claire Axelrad
SOFII and ABCR partnership brings you more content in Portuguese by ABCR - The Brazilian Fundraisers Association
SOFII and ASSIF help you discover the best of Italian fundraising by Simona Biancu
SOFII announces the return of the thank-you letter clinic by Lisa Sargent
SOFII blog: getting along – conflicts among staff by Kirsten Bullock
SOFII needs you by Carolina Herrera
SOFII proudly announces the appointment of five new trustees by SOFII
SOFII stars: a selection from SOFII’s most read articles by SOFII
SOFII stars: a selection of fantastic events from around the world by Joe Burnett
SOFII stars: great fundraising writers by SOFII
SOFII stars: thank you, welcome and well done. by SOFII
SOFII stars: the best of corporate social engagement by SOFII
SOFII stars: the world’s best fundraising direct mail. by SOFII
SOFII stars: treasures from IWITOT 2012 by SOFII
SOFII stars: treasures of legacy marketing by SOFII
SOFII updates in 2017 by SOFII
SOFII volunteer translators by Carolina Herrera
SOFII: the BIG questions by SOFII
SOFII’s advent calendar - part three by Joe Burnett
SOFII’s advent calendar 2017 by Joe Burnett
SOFII’s advent calendar 2017 - part two by Joe Burnett
SOFII’s April must-reads by Pamela Grow
SOFII’s August must-reads by Pamela Grow
SOFII’s best of the best showcase - introduction and contents by SOFII
SOFII’s Christmas Gift Catalogue by SOFII
SOFII’s February must-reads by Pamela Grow
SOFII’s July must-reads by Craig Linton and Pamela Grow
SOFII’s June must-reads by Pamela Grow
SOFII’s letter to the future / 32 lightbulb moments by Ken Burnett
SOFII’s September must-reads by Craig Linton and Pamela Grow
SOFII’s small charity showcase by Ken Burnett
SOFII’s what to watch by SOFII
SolarAid: Lighting the way by Richard Turner
Some closing remarks: more on fundraising legend Guy Stringer by Ken Burnett
Something to Tweet About: creating great content for social media by Carlos Miranda & Alissa Steinner
Sorry, but you’re just not my type! by Colin Wheildon
Spot the elementary mistake in this advertisement by Andrew Papworth
Staff like donors? Recruit, develop, retain them… by SOFII
Standing on the shoulders of giants – a book review by David Love
Still in the battle: an interview with Roger Craver by Joe Burnett
Stop f***ing about with your logo and stick to fundraising instead by Mark Phillips
Storm ad that ignores humanity by Jeff Brooks
Striking ideas: fake nuns, donkeys and your strategy for the year ahead by Richard C McPherson
Stupid misconception about the inner lives of children by Jeff Brooks
Suffering from lockdown? Here’s a FREE seminar on SOFII by Joe Burnett
Sufia’s story by Jeff Brooks
Supporter care – it’s the best investment you can make in fundraising by Ralph Welch
Supporter insights: what are they, why bother with them and how to uncover them? by Kevin Waudby
Supporter surveys: what do your supporters really think?, part 1 by Jonathon Grapsas
Supporter surveys: what do your supporters really think?, part 2 by Jonathon Grapsas
Supporter surveys: what do your supporters really think?, part 3 by Jonathon Grapsas
Surprising fundraising insight from Albert Einstein by Sarah Bond
Surveying the legacy landscape: why we’re doing it and why we need you by Natasha van Bentum
Synecdoche, synecdoche…we all fall down by George Smith
Tank Banks: more sensational fundraising from the First World War by Aline Reed
Team Trees – digital fundraising success in aid of the Arbor Day Foundation by Lynda Harwood-Compton
Technology and storytelling: seeking support with multiple channels by Richard C McPherson
Tecnologie e Umanizzazione ai tempi della pandemia by Veronica Parise
Telephone fundraising, part 1: why the phone is a great fundraising tool by Bethan Holloway
Telephone fundraising, part 2: how to use the phone across different programmes by Bethan Holloway
Telephone fundraising, part 3: designing and delivering a campaign by Bethan Holloway
Ten easy fixes for the design of your donation form by Beate Sørum
Ten fundraising truths inspired by Booker T. Washington by Marina Jones
Ten things you should remember when writing to trusts and foundations by Jo Habib
Ten tips to spur the creative grant proposal-writing process by Pamela Grow
Thank you for helping shape SOFII’s future by SOFII
Thank you for supporting SOFII in 2019 by SOFII
Thank you for your kind gift to SOFII by SOFII
Thank you for your support by SOFII
The (almost) complete reading list for fundraisers by Lisa Sargent
The 10 pillars of great relationships between charities and consultants by John Lepp
The 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising by Ken Burnett
The 6Ps: a blueprint for transforming fundraising. For good. by The Commission on the Donor Experience
The A to Z of writing fundraising appeals: A to F by Steve Lynch
The A to Z of writing fundraising appeals: G to L by Steve Lynch
The A to Z of writing fundraising appeals: M to S by Steve Lynch
The A to Z of writing fundraising appeals: T to Z by Steve Lynch
The Aberfan Disaster Memorial Fund – Wales, 1966 by Alex Day
The Absent-Minded Beggar: bigger than Band Aid? by Aline Reed
The ad that trivialises tragedy by Jeff Brooks
The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal by R. Trent Thompson
The BADASSforGOOD podcast. Episode four: pretty is more than skin deep by R. Trent Thompson
The BADASSforGOOD podcast. First episodes: snackable brand and marketing insights by R. Trent Thompson
The Bata Shoes story by Ken Burnett
The best developments of 2010. by Lucy Innophoria
The best of the best of direct mail by SOFII Contributors
The Bhopal Medical Appeal grabs every opportunity to tell good stories by SOFII
The book that will lead the campaigning fundraising revolution! by Tanya Jackson
The Bruce Barton letters: 22 classic direct mail appeals by Ken Burnett
The collection: it’s never too late to do something wonderful. by Ken Burnett
The customers always write by George Smith
The dangers of requests for proposal by Roger Craver
The day World Vision welcomed me to their world by Laura Croudace
The donor pyramid is dead… Long live the donor pyramid! by SOFII
The Effectiveness Project: fundraisers – take notice soon! by Steven Shattuck
The emotional brain by Ken Burnett
The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today! by SOFII
The essence of Campaigning Fundraising: weblinks and QR codes by Ken Burnett
The essence of fundraising practice from the world’s most famous fundraising academic by Adrian Sargeant
The F2F Hub – collaborative working keeps fundraisers on track through coronavirus by Rachael Moore
The face-to-face fundraisers back on the street after lockdown by Peter Steinmayer
The father of modern day fundraising: Harold Sumption by SOFII
The first big lesson in fundraising copy by Margaux Smith
The Foundling Hospital appeal, 1728-1745 by Tobin Aldrich
The Fundraiser’s Guide to Irresistible Communications by Jeff Brooks
The fundraising climate: a consumer confidence update by Andrew Papworth
The Fundraising Cycle: the shortest book on fundraising, ever by Redmond Mullin
The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner by SOFII
The Fundraising Recruitment Universe - as a candidate, how do I get started? by Ryan Burdock
The Fundraising Recruitment Universe - six tips for mastering a video interview by Ryan Burdock
The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud by Tony Loyd
The gold standard in fundraising, part 1: laying the foundations. by Ken Burnett
The gold standard in fundraising, part 2: exceeding expectations. by Ken Burnett
The Good Suspended video series part two - three more fantastic little films by Francesco Ambrogetti
The Good Will Guide from Catholic Children’s Society, UK by Carolina Herrera
The great donor exodus, and what to do about it. A three-part series from Jay Love by Jay Love
The great fundraiser’s bookshelf by Joe Burnett
The Harry Secombe soft sell legacy approach by Ken Burnett
The hashtag - I wish I’d thought of that by Alfredo Botti
The Help Hollie campaign: how relationship fundraising works at Anthony Nolan by John Logan
The inconvenient truth about corporate fundraising by Sean Triner
The key to a successful corporate partnership – finding the ‘sweet spot’ by Keith Kibirango
The Legacy Showcase – where fundraisers share inspiring campaigns by SOFII
The mood as lockdown continues - week five of the coronavirus sentiment tracker by Richard Spencer
The most successful advertisement in the history of the world by Denny Hatch
The National Autistic Society: borrowed ideas can be free and effective by Carolyne Coupel
The next big thing in fundraising is closer than you think by Alison McCants
The NSPCC and me: one fundraiser, one charity, 17 years of life-changing service by Ben Swart
The Obama effect by Jonathon Grapsas
The Olive Cooke story by Ken Burnett
The pandemic: where has fundraising been, where is it going and where should we be focusing now? by Giles Pegram CBE
The perfect annual report by Giles Pegram CBE
The pie lies – why you should put the charity spending pie chart straight in the bin by Caoileann Appleby
The power of benchmarking by Jonathon Grapsas
The power of passion by Per Stenbeck
The Saltways becomes SOFII’s newest partner by SOFII
The Salvation Army’s ‘self-denial fund’ by Sarah Bond
The science of fundraising: Ask a behavioural scientist, part one by Kiki Koutmeridou
The science of fundraising: Ask a behavioural scientist, part three by Kiki Koutmeridou
The science of fundraising: Ask a behavioural scientist, part two by Kiki Koutmeridou
The secret of legacy giving is hidden in the life story of your best donors by Ashley Rowthorn
The seven deadly sins of fundraising appeals and how to avoid them by Rachel Beer
The seven elements of proposition: how to get your story across by John Grain
The six essential building blocks of fundraising success by Roewen Wishart
The SOFII history project part one: treasures from fundraising’s history by SOFII
The SOFII history project part three: the legends of fundraising by Joe Burnett
The SOFII history project part two: the all-time fundraising greats by Joe Burnett
The SOFII history project: introduction and contents by SOFII
The tester’s dilemma: to go on, or give up? by Ken Burnett
The top five things to know about cryptocurrencies by Matt Smith
The treehouse of knowledge – the 34 fundamental foundations of fundraising by Ken Burnett
The truth about storytelling: leaders not followers by Charlie Hulme
The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause by Ken Burnett
The unconventional fundraising gallery by SOFII
The use and misuse of emotion part one by Ken Burnett
The use and misuse of emotion section 5.6d: the creative use of emotion. by The Commission on the Donor Experience
The use and misuse of emotion, part two. by Ken Burnett
The view from the doormat by Andrew Papworth
The Westminster Abbey Appeal by Damian Chapman
The WHY of WoW! by Joe Burnett
The wisdom of Roger Craver part two by Joe Burnett
The Wishing Well Appeal: What makes a good appeal chair? by Marion Allford
The wit and wisdom of George Smith - Do you seriously want to be serious? by George Smith
The wit and wisdom of George Smith - Good: the case for a re-launch by George Smith
The wit and wisdom of George Smith - Infantile musings by George Smith
The wit and wisdom of George Smith - Instead of Help the Aged, let the aged help by George Smith
The wit and wisdom of George Smith - Introduction and contents by Joe Burnett
The wit and wisdom of George Smith - Let’s be conventional by George Smith
The wit and wisdom of George Smith - Never sneer at an Oscar by George Smith
The wit and wisdom of George Smith - Où est le chat? by George Smith
The wit and wisdom of George Smith - Seriously, let’s be silly by George Smith
The wit and wisdom of George Smith - The Mary Hinge letter by George Smith
The wit and wisdom of George Smith - Why shame the punters when you can threaten them? by George Smith
The Wizard of Oz – key advice for legacy fundraisers by Chris Millward
There must surely be a better way to make the most of people’s generosity during tragic times? by Andrew Papworth
Thinking of investing in segmentation? Be careful of these common and costly mistakes by Charlie Hulme
This ad accuses repressive governments of absent-mindedness by Jeff Brooks
This ad imagines donors look like dead bodies by Jeff Brooks
This is for YOU: an urgent appeal from Simone Joyaux, fundraising sage and long-term supporter of SOFII. by Simone Joyaux
This is for YOU: an urgent appeal from Ken Burnett, founder of SOFII by Ken Burnett
Three little words lost – the end of Make Poverty History by Ken Burnett
Three things your organisation needs to know about corporate philanthropy by Adam Weinger
To ask or not to ask, that is the question when saying thank you to a donor by Lisa Sargent
Tom Ahern’s nine-step communications self-audit by Tom Ahern
Top 10 tips for retaining fundraisers by Frances Hurst
Top ten techniques for fresh thinking by Lucy Gower
Top tips to get the best from your agency - part 1 by Gill McLellan
Top tips to get the best from your agency - part 2 by Gill McLellan
Top tips to get the best from your agency - part 3 by Gill McLellan
Top tips to help you get the most out of IWITOT by Craig Linton
Top twelve tips for pattern breaking by Lucy Gower
Tossing your cookies: grassroots fundraising at its best by Ruthellen S. Rubin
Train Your Board (and Everyone Else) to Raise Money by Amy Eisenstein
Treasures from SOFII’s archives by SOFII Contributors
Trends of the Covid-19 pandemic on fundraising in the UK and the USA by Daryl Upsall & Jorge Hernando
Tutorial 1: Creating fundraising letters and packages by Jerry Huntsinger
Tutorial 10: Pavlov’s dog and fundraising letters by Jerry Huntsinger
Tutorial 11: How to design a fundraising letter: the function of design by Jerry Huntsinger
Tutorial 12: Principles of layout by Jerry Huntsinger
Tutorial 13: The PS – how to have the final word by Jerry Huntsinger
Tutorial 14: How to communicate with photographs by Jerry Huntsinger
Tutorial 15: Creating a chemical reaction by Jerry Huntsinger
Tutorial 16: How to write in a warm personal style by Jerry Huntsinger
Tutorial 17: Write the way you speak – 10 suggestions by Jerry Huntsinger
Tutorial 18: Magic words – the formula for success by Jerry Huntsinger
Tutorial 19: Master grammar and write for action by Jerry Huntsinger
Tutorial 2: Is direct mail fundraising a science or an art? by Jerry Huntsinger
Tutorial 20: Paragraphs – forget school English by Jerry Huntsinger
Tutorial 21: ‘Really, it just doesn’t sound like me’ by Jerry Huntsinger
Tutorial 22: Whatever happened to real stories about real people? by Jerry Huntsinger
Tutorial 23: Beware the fatal disease of one-sidedness by Jerry Huntsinger
Tutorial 24: How to write a long letter by Jerry Huntsinger
Tutorial 25: 22 ideas for keeping your reader moving on by Jerry Huntsinger

Case Studies (747)

“Change for Good®” : la campagna promossa da UNICEF by SOFII
All Saints and St Andrew’s Church, UK: parachuting teddy bears by SOFII
Amnesty International: Le ‘pen pack’ by Jenny Craven
Friends of the Earth: Looking after supporters when the media storm hit by SOFII
Greenpeace: la suggestion optimiste « cochez la case »: la campagne postale pour l’affaire judiciaire de Thorp. by Laura Parrota
Help the Aged: « Offrez la vue a un aveugle » publicité dans la presse. by Laura Parrota
International Campaign for Tibet Freedom: bracelet appeal by Jenny Craven
International Campaign for Tibet Freedom: bracelet appeal by SOFII
Islamic Relief y su vídeo “Salvar vidas no resulta fácil” by Alhelí Quintanilla
La casilla optimista de Greenpeace en su campaña ‘Stop Thorp’ by Alhelí Quintanilla
UNICEF: la postal que lanzó la captación de fondos en UNICEF by Alhelí Quintanilla
‘Dr Barnardo’s Homes’: quatre grands noms de la collecte de fonds du passé lointain by Jenny Craven
‘Fund for a Free South Africa’: mailing ciblé aux grands donateurs. by Jenny Craven
‘Nazis against Nazis’ - not your average walkathon by Jan Uekermann
‘Operation Raleigh’: Mailing sur le papier toilette by Jenny Craven
‘Social Swipe’: raising money for Misereor through interactive posters by Craig Linton
‘WOMANKIND Worldwide’ : mailing pour le recrutement des donateurs by Jenny Craven
“Pasa la tarjeta”: recaudando dinero para Misereor a través de carteles interactivos by Alhelí Quintanilla
“Un tè per due”: la campagna di Guide Dogs NSW/ACT1 by SOFII
7 days 7 gifts – part of Give India’s ‘joy of giving’ week by SOFII
A 'hair-raising' message from the Swedish Childhood Cancer Foundation by SOFII
A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England by SOFII
A Fundação Soi Dog: conquistando doadores regulares através do Facebook by SOFII Volunteers in Brazil
A Mega Doação: Captação de recursos pela internet by SOFII Volunteers in Brazil
A missão “porta-copos de cerveja” do Greenpeace by SOFII Volunteers in Brazil
AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter by SOFII
Abortion Support Network: ‘Why do you support ASN?’ by Damian O’Broin
Aching Arms: teddy bears member-get-member scheme by SOFII
ACLU: Stand for Rights. Stand for Freedom by Joe Burnett
Act for Peace's refugee social experiment by SOFII
Action for Children: ‘Be a Secret Santa’ digital campaign by Lara Joyce
Action on Hearing Loss: haz un legado en tu testamento by SOFII
Action on Hearing Loss: put a gift in your will by SOFII
ActionAid ‘Bollocks to Poverty’ campaign by SOFII
ActionAid: the ‘postal parent’ advert by SOFII
ActionAid: the inserts with built-in reply mechanism by SOFII
ActionAid: the welcome to child sponsorship package by SOFII
ActionAid: transparency and readability by SOFII
ActionAid’s Bold Move: giving donors a say over strategy by Emily Collins-Ellis
ActionAid’s Christmas collection: virtual gifts that keep on giving by SOFII
Advantage Africa: Christmas gift wrapping offer by SOFII
African National Congress: the emergency pre-election fundraising, from 1992 by SOFII
Age UK: Cadbury ‘Donate Your Words’ corporate partnership by Rebecca Broad
Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message by SOFII
Aide et Action: ou les tracts avec formulaires de dons intégrés. by Laura Parrota
Aide et Action: press ads/thank you methodology by SOFII
Akshaya Patra, India: winners of an international competition to change the world by SOFII
Albert Street Methodist Sunday School: the foot of pennies from the 1930s by SOFII
Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign by SOFII
Alexander’s Fund: how fundraising inspired a community to save a life by SOFII
Alpe d’HuZes: Extraordinary effort leading to extraordinary results by Ros Harber
ALS Canada: ‘Ways to Support’ document by SOFII
ALS Foundation Netherlands: I have already died by SOFII
Alzheimer’s Society: Memory Walk campaign by Katie Simmons
American Cancer Society: Relay For Life by Gary Kernahan
Amnesty International Australia: David Hicks press insert 2007 by SOFII
Amnesty International UK: Anzeigen, die die Nation aufrüttelten by Michaela Staggl
Amnesty International UK: gli annunci stampa che hanno scioccato un’intera nazione by Tiziana Fattori
Amnesty International UK: press ads that shook a nation by SOFII
Amnesty International UK: Virtual reality street fundraising by SOFII
Amnesty International: the letter in the pen pack by Ken Burnett
Amnesty International: the pen pack by SOFII
Amnesty International: the shame Shell campaign by SOFII
Amnesty International: throw-away insert campaign by SOFII
Amnistía Internacional, el kit del bolígrafo by Alhelí Quintanilla
Anistia Internacional: A Caneta no Pacote by ABCR - The Brazilian Fundraisers Association
Anne Frank Trust UK: the ‘thirteen-in-13’ campaign by SOFII
ANT Foundation: how new technologies delivered the human touch during Covid-19 by Veronica Parise
APOPO: HeroRAT rat adoption programme by SOFII
Armagh House: Covid-19 emergency appeal by Sonya Swiridjuk
Arrels Fundació: cardboard hearts for the homeless by SOFII
Arthritis Care: ‘people like us’ campaign by SOFII
As sacolas de plástico da WaterAid by SOFII Volunteers in Brazil
Associação Internacional de Pesquisa do Câncer (AICR): Livro de histórias inspiradas by SOFII Volunteers in Brazil
Association of International Cancer Research: Inspiring Stories Book by SOFII
Audubon Society of Rhode Island: special recognition of long-time donors by SOFII
Australian Conservation Foundation: end of year appeal by SOFII
Australian Conservation Foundation: l’appel à la fin de l’année by Jenny Craven
Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon by SOFII
Bank4Hope: a new ‘bank’ to enhance transparency and accountability by SOFII
Baptist World Aid - Growth Giver by Fiona McPhee
Barnardo’s: ‘Be More Gladys’ legacy television ad by Gina Hollands
Battersea Dogs & Cats Home: ‘secret suppers’ by SOFII
Battersea Dogs & Cats Home: introducing iPads to door-to-door by SOFII
Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad by Gina Hollands
BBC Television: the 1966 documentary, Cathy Come Home by SOFII
Ben Franklin touring education and fundraising shows by SOFII
Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price by Ken Burnett
Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! by SOFII
Bhopal Medical Appeal: Press advertisements by Indra Sinha
Bible Society: ‘The Greatest Journey’ Christmas appeal by Carol Akiwumi
Big Dog Ranch - Great Give 2017 by Derrick Feldmann
Bitcoin for fundraisers by SOFII
Blind Low Vision NZ: Paws for Purpose collection box auction by Gwen Green
Bloody Good Period: Festive period campaign by Cam St-Omer Donaldson
Blue Cross: a brand refresh by SOFII
Blue Cross: Tap Dogs by SOFII
Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal by Huong Thu Nguyen
Bluebell Wood's Soapbox Derby 2016 by Joe Burnett
Book Aid International: the Reverse Book Club by SOFII
Born Free Foundation: Life in lockdown video campaign by Fatima Talidi-Marrero
Bosnian Handicrafts: ‘shopping with a purpose’ campaign by SOFII
Botton Village ‘Frances’ pack by SOFII
Botton Village: giving donors choices by SOFII
Botton Village: il “messaggio di Frances” by SOFII
Botton Village: le mailing 'Frances' by Jenny Craven
Botton Village: varie possibilità di scelta offerte al donatore by Tiziana Fattori
Breakthrough Breast Cancer: ‘Touch, Look, Check’ campaign by SOFII
Breakthrough: the ‘is this justice’ campaign by SOFII
Breast Cancer Research Foundation: ‘Pink Mercy’ skin by Lucy Casey
British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’ by Joe Burnett
British Heart Foundation: MyMarathon by Emily Roff
British Heart Foundation: the ‘calculate the cost of heart disease’ mailing by SOFII
British Heart Foundation: the poster series by SOFII
British Red Cross: the £7.7 billion appeal that changed British fundraising forever by SOFII
Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign by SOFII
Bush Heritage Australia: Autumn appeal turned donor care pack by Jasmine Coronado
CAFOD: Digital Advent campaign with ethical, authentic creative by CAFOD and Blue State
Calgary Zoo: annual report 2012 on Instagram by SOFII
Camp Oochigeas: Mid-value direct mail appeal by John Lepp
Camp Rising Sun: the impact of an infographic by SOFII
Campamento Rising Sun: el impacto de una infografía by Alhelí Quintanilla
Campanha nacional de Asma: canudos por correspondência by ABCR - The Brazilian Fundraisers Association
Canadian Diabetes Association: Diabetes Summer Surge Campaign by SOFII
Cancer Research UK: Slimming World Big Clothes Throw partnership by Marie Burnett
Cancer Research UK: the letter from cancer by SOFII
Cancer Research UK: the race for life by SOFII
Cancer Research UK’s ‘no-make-up selfie’ campaign by SOFII
Cancer Research UK’s Dryathlon by SOFII
Capital Area United Way: a well-captioned photo is worth 1,000 words by SOFII
Cards Against Humanity Saves America by Sarah Crowhurst
CARE International UK: ‘Don’t give, lend’ by Mark Phillips
CARE packages: returning to their roots by SOFII
CARE USA: donor acquisition chaperoned emails by SOFII
Casa Speranti Edelweiss campaign by SOFII
Centennial Parklands Foundation Transplant Appeal by Alex France
Centrepoint ‘sponsor a room’: donor acquisition by SOFII
CEO Sleepout: business leaders sleep rough for Girls and Boys Town by SOFII
Cesvi ‘thank-you’ campaign by Joe Burnett
Cesvi: ‘stop AIDS at birth’ campaign by Joe Burnett
Cesvi: “Grazie” by Joe Burnett
Cesvi: Campagna “Fermiamo l’AIDS sul nascere” by Joe Burnett
Change Heroes: a new fundraising platform by SOFII
Chapter Mental Health: Conversational trust funding application by David Burgess
Charity Right: ‘AI vs real people’ image test by Jamal Abbas
Charity shops: Why I wish I’d thought of them by Jennifer Ruthe
Charter 88: the ‘buy-out’ letter by SOFII
CHATS: the Norooz letter, in Farsi by SOFII
ChildLine: the Got Talent ball by SOFII
Children’s Cancer Institute of Australia: bequest conversion pack by SOFII
Children’s Hospital Foundation: ‘Send your valentine to a child in the hospital’ by SOFII
Children’s Medical Research Institute: the video that broke the Internet’s heart by SOFII
Children’s Wish Foundation: the power of a story by SOFII
Christian Aid: text for nets by SOFII
Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights by SOFII
Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events by SOFII
Common Cause Citizen’s Committee: major donor upgrade by SOFII
Common Cause: the birth of modern citizen advocacy. by Roger Craver
Como a tecnologia moderna pode ser usada para ajudar a angariar fundos: Tap-n-Give by SOFII Volunteers in Brazil
Concern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’ by Craig Linton
Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics by SOFII
Cork Simon Community: Small-scale pandemic crowdfunding by Emma Doran
Covenant House Alaska: ‘moustache march’ by SOFII
Covenant House candlelight vigil by SOFII
CPAR: ‘plant a tree in Ethiopia’ mailing by SOFII
CPAR: “Pflanze einen Baum in Äthiopien” Spendenaufruf by Michaela Staggl
Creating Better Futures: ‘name the bear– every child has a name’ competition by SOFII
Crimestoppers: reverse pickpocketing is putpocketing by SOFII
Crisis at Christmas by Joe Burnett
Crisis Christmas card challenge by SOFII
Croatian Dogs appeal for new building by SOFII
Cruz Vermelha portuguesa – A loja que vende esperança by SOFII Volunteers in Brazil
Cuando escuches este mensaje, ya estaré muerto by Alhelí Quintanilla
Culver Academies: by example campaign by SOFII
Cure Cancer Australia: ‘can too’ sporting events by SOFII
DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014 by Craig Linton
Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1951, letter 15 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1955 and 1956, letters 16 and 17 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1956 and 1957, letters 18 and 19 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1957 and 1958, letters 20 and 21 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2 by SOFII
Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14 by SOFII
Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response by Carolina Herrera
Defenders of Wildlife: multi-channel direct marketing integration by SOFII
Defensores de los Derechos Humanos: el proyecto Natalia, la primera alarma que protege a los defensores de los derechos humanos by Alhelí Quintanilla
Depaul UK e la sua audace invenzione: un’applicazione per sensibilizzare sul tema dei senzatetto by SOFII
Depaul UK: the iHobo daring app to raise awareness about homelessness by SOFII
Der Greenpeace Testamentsbierdeckel/-untersetzer by Michaela Staggl
Día de la Concienciación sobre la Epidermólisis Bullosa 2014 by Alhelí Quintanilla
Diabetes UK: One Million Steps Challenge digital pivot by Gemma Reeve
DirectChange.org website by SOFII
Dobrota Foundation: ‘everyone can be a philanthropist’ campaign by SOFII
Dogs Trust canine care card by SOFII
Dogs Trust: ‘Home from Home’ direct mail appeal by Amber Gerrard-Maxwell
Dogs Trust: Adotta un cane by Tiziana Fattori
Dogs Trust: Building an engaging supporter experience at ‘Dogs Trust Village’ by Amy Bingham
Dogs Trust: Patenschaft für einen Hund by Michaela Staggl
Dogs Trust: sponsor a dog by SOFII
Dove: the Campaign for Real Beauty and Dove Self-Esteem Fund by Carolina Herrera
Dr Barnardo’s Homes: four fundraising greats from the distant past by SOFII
Dr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866 by SOFII
Dr Barnardo’s Homes: quattro grandi raccolte fondi dal passato remoto by SOFII
Dr Barnardo’s Homes: the home collecting box by Ken Burnett
Dream A Dream: evenings out at the Little Theatre, Bangalore by SOFII
Dream a Dream: Newspaper Campaign by SOFII
Dream a Dream’s ‘uncrush a dream’ campaign by SOFII
Dream-a-Dream Foundation: ‘dine for a good cause’ campaign by SOFII
DTES Response: Raising money for the community during coronavirus by Tamara Rahmani
Durham Cathedral in LEGO: innovative buy-a-brick fundraising by Sue Kershaw
Eihei Dogen: fundraising letter from 1235 by SOFII
El anuncio de prensa de Help The Aged: “Haz que un ciego vea” by Alhelí Quintanilla
El desafío “Plumpy Nut” de Merlin: divertido, fácil, algo que cualquiera puede hacer by Alhelí Quintanilla
El Museo Städel, Frankfurt: animar a una ciudad entera para captar fondos by Alhelí Quintanilla
EL PLAN: el comienzo de los apadrinamientos de niños, España 1937 by Alhelí Quintanilla
Emisora WDCN, Nashville, USA: unas gracias muy especiales para una donante by Alhelí Quintanilla
Emory University’s Blue Pig Campaign by SOFII
EveryChild Gift Aid: ‘mop-up’ campaign by Matthew Sherrington
Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon by Rickesh Lakhani
F*CK CANCER: raising money for cancer research by SOFII
Facing the World: excellent use of video by SOFII
Faisalabad’s first cycle rally for peace and the environment by SOFII
Farm Africa: ‘ask for what you need’ by SOFII
Farm Africa: a thank-you letter and gift by SOFII
Fauna & Flora International: Testing always-on digital fundraising by Gemma Reeve
Feed The Children: « le boite bébé » by Laura Parrota
Feed the Children’s ‘baby box’ by SOFII
Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’ by SOFII
Fondation Nicolas Hulot: transformer les sympathisants en donateurs, les ‘eco-acteurs’ by SOFII
Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870 by SOFII
France générosités: Vos dons agissent (Your donations have an impact) by Corentin Hue
Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising by Craig Linton
Friends of the Earth: carbon calculator by SOFII
Friends of the Earth: the Bee Cause by SOFII
Fund for a Free South Africa: high value mailing by SOFII
Fundación Academia Neva Lallemand: Bingo Virtual Solidario by Diana Carolina Cano
Fundraising in a time of crisis: SOFII’s guide to navigating tough times by Joe Burnett
Furloughed Fundraisers Chat: A safe space to be by Claire James
George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ single by SOFII
Girlguiding UK: Impact Report 2011 by SOFII
Give as you Live™. by SOFII
Give India’s Joy of Giving Week by SOFII
Give Them Refuge Christmas Campaign by Joe Burnett
GiveIndia’s electronic newsletters: opening a door to effective giving in India by SOFII
Giving Scotland: crisis campaign by SOFII
Goderich ‘Mind and body’ campaign by Steve Thomas
Goderich medical clinic campaign by SOFII
Good Neighbors: Twinkle Twinkle Little Box by Borie Han
Goonj..: dignity through recycled clothing by SOFII
Grannies’ Pizzas for Vishranthi Old People’s Home by SOFII
Grassroots International: their distinctive annual report by SOFII
Great Ormond Street Hospital: Christmas mailing from 1941 by Aline Reed
Great Ormond Street Hospital: legacy marketing 1856 by SOFII
Greater London Fund for the Blind: Christmas card and thank-you card tests by SOFII
Greenpeace Australia Pacific: the welcome process by SOFII
Greenpeace Australia: The legacy beer mat by SOFII
Greenpeace Canada: Coronavirus legacy campaign by Tristan Woodford
Greenpeace Frontline: launch of a high level monthly giving scheme by Charlotte Grimshaw
Greenpeace India: SMS lead generation by SOFII
Greenpeace Internacional: la reinvención de la captación cara a cara by Alhelí Quintanilla
Greenpeace International: la re-invenzione della raccolta fondi face-to-face by Tiziana Fattori
Greenpeace International: la réinvention de la collecte de fonds en face à face. by Laura Parrota
Greenpeace International: the reinvention of face-to-face fundraising by SOFII
Greenpeace Italia: save the Parmigiano Reggiano from OGM by SOFII
Greenpeace Sweden’s legacy commercials by SOFII
Greenpeace UK welcome materials, from 1992 by SOFII
Greenpeace UK: Rang-tan and the story of dirty palm oil by Sonia Triki
Greenpeace UK: the Rainbow Warrior III thank-you video by SOFII
Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing by SOFII
Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs by SOFII
Greenpeace UK’s ‘forget it’ pack reactivation mailings by SOFII
Greenpeace USA newsletter: the origami whale by Matthew Sherrington
Greenpeace: Face-to-face reinvented during the pandemic by Shabby Amini
Greenpeace: the virtual march for whales by SOFII
Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing by Carolina Herrera
Guide Dogs NSW/ACT*: ‘tea for two’ appeal by SOFII
Habitat for Humanity International: Hungary mailing by SOFII
Habitat for Humanity: Happy Mother’s Day video by John Lepp
Habitat for Humanity: money back guarantee by SOFII
Handgun Control: acquisition pack by SOFII
Handicap International: the Christmas tree bag by SOFII
Hannah’s innovative direct mail appeal by SOFII
Hannah’s school cake and biscuit bake by SOFII
Harry Perkins Institute: gewoontetracker regelmatige donaties verwerving by Paige Gibbs
Harry Perkins Institute: Habit tracker regular giving acquisition by Paige Gibbs
Harry Perkins Institute: L’acquisizione di donazioni regolari attraverso una guida alle sane abitudini by Paige Gibbs
Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century. by SOFII
Harvesters Food Bank’s fundraising strategy by Adrian Sargeant
Hear Me Out: Co-creation fundraising campaign by Anna Zabow
HEKS charity shop Switzerland: virtual but not traditional gifts by SOFII
Help Hollie ‘pants on your head’ campaign by John Logan
Help Refugees: Choose Love pop-up shop by Ben Eden-Davies
Help the Aged ‘...little piece of plastic’ direct mail acquisition pack by SOFII
Help The Aged: ‘make a blind man see’ press advertisement by Ken Burnett
Help the Aged: ‘you have this gift’ direct mail pack by SOFII
Help the Oma by Ben Swart
Helvetas: integrating awareness and fundraising by SOFII
Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser by Tony Banks
Hilfe für die Alten: „Schenken Sie einem Blinden Augenlicht“ by Michaela Staggl
Hilfe für die Alten: „Sie haben dieses Geschenk“ Direct Mailing Package by Michaela Staggl
HIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert by Joe Burnett
Home for Hope: using IKEA furniture displays to advertise homeless dogs by SOFII
HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’ by SOFII
Hope and Homes for Children: End the Silence by Catherine Harris
How Alzheimer's Society transformed it’s online giving experience by Joe Burnett
How MQ’s brilliant faith in relationships is launching them into sustainability by Rachel Stephenson Sheff
HP-HF: the ‘yellow coins’ project, collected by children for children by SOFII
Humber River Hospital Foundation: ‘Humbert’ heartfelt message appeal by Craig Linton
Humber River Hospital Foundation: Direct mail appeal featuring Humbert by John Lepp
I CAN: the ‘adopt-a-word’ campaign by SOFII
Il magico Natale di Sense: un messaggio speciale da Teddy by Emma Lubrina
Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid by SOFII
IL PIANO/THE PLAN: il lancio dell’adozione a distanza, Spagna 1937 by SOFII
Il report di ringraziamento di Interval House by Emma Lubrina
Il singolare sit-in di Who Gives a Crap by SOFII
Imperial War Museum: Indra Sinha’s Eric Heaton ad, from 1985 by Carolina Herrera
Inspire 2018: St Michael’s Foundation 2015/16 annual report by Marie Burnett
International Association to Save Tyre’s million euro raffle by SOFII
International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict by ICRC
Interval House: the gratitude report by SOFII
Islamic Aid: fundraising strategy by SOFII
Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging by Emily Collins-Ellis
Islamic Relief: ‘Hey, you with the beard!’ Ramadan fundraising by SOFII
Islamic Relief: ‘Saving lives isn't easy’ video by Joe Burnett
ISRT thank-you and welcome letter by SOFII
Italy’s fundraising task force: Helping hospitals during the pandemic by Umberto Tramontano and Diego Maria Ierna
ITIHAS (I Think I Have a Solution) leadership workshop by SOFII
IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love by Megan Townshend
IWITOT 2020: Blue Peter Totaliser and TV appeals by Joe Nicholson
IWITOT 2020: Sweet Farm’s Goat 2 Meeting by Joshua Leigh
Jan Uekermann: the fundraising podcasts by Jan Uekermann
Jeans For Genes: statues wearing jeans by SOFII
Jerry Falwell’s Liberty Alliance: emergency appeal for cash by SOFII
Jersey Hospice Care: million pound lottery (MPL) by SOFII
Jesse Jackson’s bid for the White House, 1988 by SOFII
Jewish Care: the Post-it note campaign by SOFII
Jewish Foundation of Manitoba: The Book of Life legacy programme by Kimberley MacKenzie
JustGiving: a ‘for profit, for good’ platform for online giving. by SOFII
Kelvingrove refurbishment appeal: capital campaign by SOFII
Kent Scouts Big Cardboard Sleep Out for Porchlight 2018 by Rachel van Hoven
Kids Company: the ‘plate pledge’ appeal by SOFII
Kids Help Phone: buy a kid some time by SOFII
KiKa (Children’s Cancer Free Foundation): Events fundraising success by Joe Burnett
Kiva: person-to-person micro-lending by SOFII
Knickers Model’s Own in aid of Cancer Research UK by SOFII
L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’. by SOFII
L’appello natalizio con la “testa di carta” del University College di Londra by SOFII
L’appello speciale di Save the Children: compra un mattone by SOFII
L’Associazione Parkinson inglese: la campagna di Dave il Verme by SOFII
L’Ecole Centrale de Paris: booster la collecte alumni, via un défi entre promos, online. by SOFII
La “Caja para bebés” de Feed the Children by Alhelí Quintanilla
La campagna “touch, look, check” di Breakthrough Breast Cancer by SOFII
La campagna da 5 miliardi e mezzo di sterline che ha cambiato per sempre la raccolta fondi in Gran Bretagna. by Tiziana Fattori
La campagna della Fondazione St. Michael Hospital: risultati strabilianti grazie ad un’accurata analisi dei dati by Emma Lubrina
La campagna di acquisizione di Plan UK by SOFII
La campagne WhatsApp géniale du Secours Islamique : collecter 180 000 £ via le service de messagerie by Emily Collins-Ellis
La campaña de captación de Concern Worldwide Irlanda: “Ayuda a un niño a crecer” by Alhelí Quintanilla
La Catedral de Durham en LEGO: una campaña innovadora de adquisición de ladrillos by Anna Fabra Raduà
La cooperativa sociale Stripes e il suo progetto ‘Fai sbocciare la legalità, riempi il mondo di bellezza.’ by Caterina Ferrari
La Croix Rouge britannique: la campagne de €6,6 milliards qui a révolutionné le monde de la collecte de fonds. by Laura Parrota
La Cruz Roja Británica: la campaña de los 5.500 millones de libras que cambió la captación de fondos británica para siempre by Alhelí Quintanilla
La fondazione Arrels: cuori di cartone per i senzatetto by SOFII
LA Gay and Lesbian Center: legacy leadership campaign by SOFII
La lettera di Hannah: un appello originale by SOFII
La lettera in farsi di CHATS in occasion del Norooz by SOFII
La lettera sui lasciti della RNLI, Royal National Lifeboat Institution by Tiziana Fattori
La lettre pour la collecte de fonds de Eihei Dogen: de 1235 by Jenny Craven
La página web personalizada de la Fundación del Hospital St Michael by SOFII
La realidad virtual aplicada a la captación de fondos en la calle by Alhelí Quintanilla
La station de radio WDCN, Nashville, Etats-Unis : un remerciement particulier aux donneurs. by Laura Parrota
La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore by Tiziana Fattori
Lake Simcoe Conservation Foundation: 2007 annual report by SOFII
Lake Simcoe Conservation Foundation: 2008 progress report by SOFII
Lar da Menina: ‘Blessed Beetle’ raffle by João Paulo Vergueiro
Las salas expositoras de Ikea promocionan la adopción de perros by Alhelí Quintanilla
Lawrence Park Community Church: appeal for a sign by SOFII
Le Plan: le lancement du parrainage d’enfants, Espagne 1937 by Laura Parrota
Le sac à sapin: joindre l’utile au généreux, au profit des enfants soutenus par Handicap International. by SOFII
Liberty in North Korea autumn campaign by SOFII
Life Education Australia: ‘Healthy Harold’ and the giraffe business appeal by Steve Thomas
Live Aid: the history of an all-time great event by SOFII
Longstowe Church, Cambridgeshire, UK: restoration appeal by Anthony Clay
Longwood Gardens direct mail membership acquisition pack by SOFII
Los Angeles County Museum of Art: capital campaign by SOFII
Los folletos encartados de ActionAid con mecanismo de respuesta integrada by Alhelí Quintanilla
Los jefes duermen en la calle por una buena causa by Alhelí Quintanilla
Lung Foundation Australia: Christmas 2020 digital campaign by SOFII
Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser by Ken Burnett
Macmillan Cancer Support: eCards platform update by SOFII
Macmillan Cancer Support: the World’s Biggest Coffee Morning by SOFII
Make–A–Wish Foundation: high value direct mail appeal by Mal Warwick
Malaria No More and CollegeHumor: malarious by SOFII
Marie Curie and Yorkshire Building Society – The Hour of Need by SOFII
Marie Curie: Alpaca Meet & Greet by Meredith Niles
Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal by SOFII
MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report by SOFII
McPherson Associates/ WPBT2: the ‘surprise us’ tick box by SOFII
Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal by Clay Buck
Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words by SOFII
Médecins sans Frontières: ‘field partners’ by SOFII
Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine by nick mawer
Medici Senza Frontiere: “soci sul campo” by SOFII
Medicos Sin Fronteras: medicine for someone else’s pain by SOFII
Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland by SOFII
Mencap: Christmas appeal by SOFII
Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal by BuildGood
Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do by SOFII
Mermaids: how one man raised £250k by playing a game. by Nikki Bell
Mind Pause Box by Caroline Appleton
Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection by Faye Anderson
Ministerio de historias: la tienda de suministros para monstruos de Hoxton Street by Anna Fabra Raduà
Ministry of Stories: Hoxton Street Monster Supply Store by SOFII
Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group by SOFII
Missing People: the online annual review by SOFII
Mith Samlanh Cambodia: the ‘buy a brick’ land campaign by SOFII
Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event by SOFII
Moses raises funds for the tabernacle – c. 1,500 BC by SOFII
Motor Neurone Disease Association (MNDA): John’s journey by SOFII
Mountbatten Isle of Wight : Coronavirus appeal by Jax Jones
Movember: a professional fundraiser’s story of raising money through personal sponsorship by SOFII
Movember: moustache-growing campaign for men’s health by Christiana Stergiou
MSF warehouse: virtual catalogue and mass marketing campaign by SOFII
Multiple Sclerosis Society, Holland: television commercial by SOFII
Muscular Dystrophy Group: envelope test by SOFII
MyOxfam app by Joe Burnett
NARAL Leadership Circle: membership renewal by SOFII
National Trust for Scotland: ROOTS regular giving campaign by Joe Nicholson
National Trust: recruiting members by the millions by Aline Reed
Nature Conservancy of Canada: Legacy mailing by SOFII
Nature Conservancy: launch of their Science Council by SOFII
Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year by SOFII
Netherlands Red Cross and 3FM: Serious Request by Mark Astarita
NO MORE's Super Bowl 49 PSA: Listen by SOFII
NSPCC ‘Open Your Eyes’ direct response TV ad by Giles Pegram CBE
NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign by Giles Pegram CBE
NSPCC: an early, effective use of Facebook by SOFII
NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’ by Giles Pegram CBE
NSPCC: how to motivate fundraisers by Giles Pegram CBE
NSPCC: Legacy-themed Garden of Magical Childhood by Claire Routley
NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984 by SOFII
NSPCC: the Little Book of Change by SOFII
NSPCC's improved online giving experience by SOFII
NSPCC’s Full Stop campaign - SOFII’s view by Ken Burnett
NSPCC’s supporter care gifts in wills ‘mind map’ by Marie Burnett
NSPCC’s supporter magazine The Children’s Friend by SOFII
NSPCC’s thank-you mailing by SOFII
O apelo £ 5,5 bilhões que mudou de angariação de fundos britânica para sempre. by SOFII Volunteers in Brazil
O apelo inovador da mala direta de Hannah by SOFII Volunteers in Brazil
O desafio do "balde de gelo" da ALS (EUA) by ABCR - The Brazilian Fundraisers Association
Oamaru Blue Penguin Colony: ‘Adopt a penguin’ by Simone Owens
Ocean Conservancy: membership drive by SOFII
Omaze and W.E. Can Lead: Idris Elba Valentine’s Day campaign by Joe Burnett
One Girl: Do It In A Dress by Lizzi Hollis
Ontario Nature: ‘Ruby the hummingbird’ mailing by SOFII
Operação Natal das Crianças - o apelo da caixa de sapatos. by SOFII Volunteers in Brazil
Operação Raleigh: Mailing em Papel Higiênico by ABCR - The Brazilian Fundraisers Association
Operation Christmas Child: the shoebox appeal by SOFII
Operation Homefront: The Card by SOFII
Opération pièces jaunes: collecter par et pour les enfants. by SOFII
Operation Raleigh: toilet paper mailing by SOFII
Operation Smile: special ‘thank-a-thon’ by SOFII
ORBIS: gift aid campaign by SOFII
Oxfam Canada: the ‘threads of change’ campaign by SOFII
Oxfam pledged gifts by Matthew Sherrington
Oxfam UK: the £2.00 a month proposition to new donors by SOFII
Oxfam: ‘Stay in the Fight’ legacy campaign by Sinem Bilen-Onabanjo
Oxfam: Marks and Spencer’s ‘schwopping’ partnership by SOFII
Oxfam: The Hunger £ Million Campaign by SOFII
Oxfam’s press ads from the 1950s and 60s by SOFII
PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film by Emma Bracegirdle
Pareto Fundraising: Sean’s automated out-of-office email message by Sean Triner
Parkinson’s UK: A campanha de Dave, a Minhoca by ABCR - The Brazilian Fundraisers Association
Parkinson’s UK: the Dave the Worm campaign by SOFII
Pasqual Maragall Foundation: ‘A piece of news to be remembered’ by Júlia Padullés Mas
Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City by SOFII
Pennies, the digital charity box by Joe Saxton
Pete for America: Leaderboard challenge election fundraising by H. Ryan Steele
Plan International UK’s ‘prospecting’ campaign by SOFII
Plan UK: ‘plan your story’ innovative new video and Facebook app by SOFII
Planned Parenthood Rhode Island: donor newsletter by SOFII
Planned Parenthood: Donate in Pence’s name by Laura Golland
Playmob: a gaming platform to raise money for global projects by SOFII
Pliny the Younger and the first appeal for matching funds, c. 100 AD. by SOFII
Polish Scouting Association ‘Proficiency for life’ campaign by SOFII
Portuguese Red Cross: the store that sells hope by SOFII
Princess Margaret Hospital Foundation: Wings of Hope appeal by SOFII
Prostate Cancer Research Fund: fundraising from beyond the grave by SOFII
Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’ by Karl Tischler
Rainforest Rescue: Puoi aiutare a costruire il più grande vivaio di Daintree by Nicole Lovelock
RCSB: Bhopal emergency appeal by SOFII
Really Ugly Sweater by SOFII
Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution by SOFII
Red Cross USA: the Tiffany circles by SOFII
Refuge: The Helen Titchener (nee Archer) Rescue Fund by Louise McCathie
Remember A Charity legacy awareness week 2014 by SOFII
Remember a Charity’s initial research into legacy giving by SOFII
Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’ by SOFII
Rethink Mental Illness ‘find Mike’ by SOFII
Reverse Book Club cold acquisition pack: Books change lives by SOFII
Rex Dog Shelter: ‘A pet is not a toy’ campaign by SOFII
Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies by SOFII
Riverside School: the Design for Giving contest by SOFII
RNLI online live launch map by SOFII
RNLI: ‘He’ll face…All we ask of you’ press insert by SOFII
RNLI: ‘stand behind these men’ press ad by SOFII
RNLI: Britain’s first-ever street collection, 1891 by Carolina Herrera
RNLI: the legacy letter by SOFII
RNLI: train one, save many campaign by SOFII
RNLI: We are one crew by Joe Burnett
Rotary Club of Alice Springs: Henley on Todd Dry Regatta by Ben Eden-Davies
Roundabout's Sleep out by Harry Owens
Royal Ballet and Opera: Annual ‘Pointe Shoe Appeal’ by Lewis Hammond
Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts by SOFII
Royal National Lifeboat Institution: ‘boots’ advertisement by SOFII
RSPB: brand stretch work by SOFII
RSPB: Letter to the future by SOFII
RSPB: Uma carta para o futuro by ABCR - The Brazilian Fundraisers Association
RSPCA Australië: Dieren EHBO Gids Campagne by Jonathon Grapsas
RSPCA New South Wales: cupcake day by SOFII
RSPCA New South Wales: project Guardian Angel by SOFII
RSPCA: ‘home for life’ scheme by Alex McDowell
RSPCA: Pet First Aid Guide value exchange campaign by Jonathon Grapsas
RSPCA’s ‘sow tethering’ telephone campaign by SOFII
RSPCA’s pile of dead dogs advertisement by SOFII
Ryton Gardens: Das wiederverwertbare Mailing by Michaela Staggl
Ryton Gardens: Mailing Reciclável by ABCR - The Brazilian Fundraisers Association
Ryton Gardens: Mailing recyclable by Jenny Craven
Ryton Gardens: recyclable mailing by SOFII
S.A.L.V.E International: Motorbike May appeal by SOFII
Saigon Children’s Charity: Hybrid fundraising ball by Quynh Nguyen Thi Lam
Saint Demetrios: Greek festival by SOFII
Samaritans: Network Rail corporate partnership by Julia Worthington
San Francisco Zoo’s ‘adopt-an-animal’ campaign by SOFII
Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’ by SOFII
Sanitation First’s fundraising challenge with a local primary school by SOFII
Santa Dashes aplenty as the festive season approaches by Joe Burnett
Saper scrivere bene è importante, ma anche uscire fuori dalle regole! by Mike Duerksen
SAVE FINZ: Emergency direct mail appeal by Joe Burnett
Save the Children India: the ‘Every One’ campaign to reduce child deaths by SOFII
Save the Children: Buy a brick capital appeal by Reuben Turner
Save the Children: Gaza ceasefire SMS campaign by SOFII
Save the Children: knit one save one by Matthew Sherrington
Sean Triner’s 40th birthday appeal by Sean Triner
Seeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog by SOFII
Send a Cow: la campagna di ringraziamento by SOFII
Send a Cow: thank-you drive by SOFII
Sense: A magical Christmas appeal from Teddy by SOFII
Sense’s brilliant style for face-to-face fundraising by SOFII
Shelter: Christmas ecard campaign by Alex Furness
Shelter: Give People Change legacy proposition and campaign by Joe Nicholson
Shelter’s Joan and Rudy pack: a pet dog helps homeless old people by Chris Barraclough
Shine: virtual balloon races by John Grain
SickKids: ‘together we will’ campaign by SOFII
SickKids: la campagna “together we will” by SOFII
Sightsavers Ireland: The most sincere thank you ever written by Reinier Spruit
Siloam Mission: hand-drawn gratitude report by Mike Duerksen
Snowdogs: Tails in Wales Trail by Joe Burnett
SOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal by SOFII
Soil Association: membership development by SOFII
Solar Aid BBC Radio 4 appeal by Joe Burnett
SolarAid: ‘Spread the light’ campaign by Richard Turner
SOS Children's Villages Norway: would you give your jacket to Johannes? by Suzi Attree
SOS Children’s Villages Belgium: a corporate partnership aimed at six people by SOFII
Southend Hospital: bosom pals appeal by SOFII
Southern Poverty Law Center: Partners for the Future legacy letter and brochure by SOFII
St Baldrick’s Foundation: shaving the way to conquer children’s cancer by SOFII
St Dunstan’s: help blind heroes interactive acquisition campaign. by SOFII
St Michael’s Foundation Christmas Poster Campaign: Give the Gift by Joanna Culling
St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised by SOFII
St Michael’s Foundation: the Final Piece campaign by SOFII
St Michael’s Hospital Foundation: a special book to thank volunteers by SOFII
St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results by SOFII
St Michael’s Hospital Foundation: Living in a multi-generational world by SOFII
St Michael’s Hospital Foundation: personalised website by SOFII
St Michael’s Hospital Foundation: the 2010/11 annual report to donors by SOFII
St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition by SOFII
St. Michael’s Hospital Foundation: Urban Angel magazine by SOFII
St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail by John Lepp
St. Vincent de Paul: Cuddly bear direct mail pack by Daniel Alvey
Station WDCN, Nashville, USA: special ‘thank you’ to a donor by SOFII
Station WNED, Buffalo and Toronto: ‘thank you’ card to a donor by SOFII
Steel Yard: ‘fund a day’ appeal by SOFII
Steel Yard: Financiamento de um dia by ABCR - The Brazilian Fundraisers Association
StreetDoctors: helping victims of crime by SOFII
StreetSmart: Ajudando os sem teto a comer by SOFII Volunteers in Brazil
StreetSmart: Helping the homeless as you eat by SOFII
Strike Debt: The Rolling Jubilee telethon by Tain Joliffe
Stripes Social Cooperative – ‘Make legality blossom. Turn the world into a beautiful place.’ by Caterina Ferrari
Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’) by SOFII
Sumatran Orangutan Society: ‘The Long Call’ supporter update by Rhia Docherty
Sumatran Orangutan Society: Rainforest home appeal by Felicity Spencer-Smith
Tap-n-Give: modern technology for fundraising by SOFII
Testicular Cancer New Zealand: #GOBALLSOUT by Tom Hodgson
The ALS (USA) ‘ice bucket’ challenge by SOFII
The Art Fund: the battle to save the Staffordshire Hoard by SOFII
The Beautiful Foundation: building philanthropy in South Korea with Lego block banks by SOFII
The Big Give: online fundraising by SOFII
The British Humanist Association: the atheist bus campaign by SOFII
The Canadian Lung Association: Santa Door Drop by Steve Thomas
The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal by Marie Burnett
The Children’s Hospital Trust careometer viral campaign. by SOFII
The Children’s Hospital Trust operating theatre complex campaign by SOFII
The Chilean Bible Society: mobile phone texting campaign by SOFII
The Church of Jesus Christ of Latter-day Saints: Giving Machines by Liz Attfield
The Collection Tin by Sam Butler
The Connection at St Martin’s: Donate Locate by Georgia Bridgwood
The Darüşşafaka Society: a unique offer for special donors by Gunes Yildirim
The David Suzuki Foundation: campaign for Santa Claus by SOFII
The Distinguished Gentleman’s Ride: Riding for a cause by SOFII
The Dogs Trust: sponsor a dog scheme, television commercials by SOFII
The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD by SOFII
The early Christian Church: St Paul’s letter to the Corinthians by SOFII
The École Centrale Paris (Central School of Paris): alumni online challenge by SOFII
The elephant man: a fundraising success story from 1886. by Ken Burnett
The first ever major donor dinner – c. 970 BC by SOFII
The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign by SOFII
The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference by SOFII
The Girl Effect: starting conversations for change by SOFII
The GIVING WELLY Campaign by SOFII
The Great Bungay Duck Race: Virtual success in 2020 by Joe Burnett
The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal by Tom Dixon & Marina Jones
The India Giving Challenge by SOFII
The IUCN and Lacoste: ‘Save Our Species’ partnership by Manon Oliver
The Leprosy Mission: phial of sixpences, from the 1960s by Ken Burnett
The London marathon: a human race by SOFII
The Lost Dogs’ Home, Melbourne: direct mail acquisition by SOFII
The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite by SOFII
The Magic Bus: corporate customers pay for a facility that helps poor kids by SOFII
The Medical Foundation: immortality auction by SOFII
The National Asthma Campaign: Straws mailing by SOFII
The National Campaign for Tolerance: The Wall of Tolerance appeal by Mal Warwick
The National Park Foundation: ‘Plan for Parks’ mini-proposal by SOFII
The NSPCC legacies TV ad: the ‘what will we leave?’ campaign by SOFII
The Orangutan Protection Foundation: adopt an orangutan by SOFII
The Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu by SOFII
The Oxfamily box by SOFII
THE PLAN: the launch of child sponsorship, Spain 1937 by SOFII
The Polish Red Cross: Very Good Manners by SOFII
The Redwood’s Gratitude Report: Ana’s story by SOFII
The RNLI’s ‘Jail and Bail’ fundraising event by Leesa Harwood
The Royal Flying Doctor Service: ‘Buy a jet’ direct mail by SOFII
The Royal Hospital for Sick Children: Jack Draws Anything by Alexandra Aggidis
The Salvation Army: Christmas cross channel digital recruitment campaign by Gemma Reeve
The Salvation Army: Christopher’s letter by SOFII
The Salvation Army: Coronavirus response campaign by Gemma Reeve
The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign by SOFII
The Salvation Army: UK Christmas appeal by SOFII
The Salvation Army: Why is it so hard to see black and blue? by Rebecca Wilson
The Sandcastle Trust: Christmas appeal and fundraising film by Danielle Singleton
The Shires of Wood Green by SOFII
The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788 by SOFII
The Soi Dog Foundation: acquiring regular donors through Facebook by SOFII
The Städel Museum, Frankfurt: inspiring a city to fundraise by SOFII
The Statue of Liberty: Pulitzer’s fundraising for the pedestal by Aditi Srivastav
The Trussell Trust: Michael McIntyre’s lockdown video calls by Natasha Rosenthall
The UNICEF partnership with the 2014 Glasgow Commonwealth Games by Joe Jenkins
The University of Manchester: Emergency hardship appeal by Jemma Gurr
The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors by SOFII
The Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme by SOFII
The Wishing Well Appeal for Great Ormond Street Children’s Hospital by SOFII
The Zimbabwe Association’s emergency appeal by SOFII
Thunderbird School of Global Management: a 24-hour telethon to save their famous tower by SOFII
Toilet Twinning by SOFII
Toronto Dominion Charitable Trust: #TDThanksYou video by Karla Paotonu
Toronto Humane Society's ‘Benjamin’ year end mailing by SOFII
Tough Mudder by Michelle Chambers
Toybox: non semplicemente un appello pasquale by Robbie Rae
Toybox: Not just an Easter appeal by Robbie Rae
Trillium Gift of Life Network: ‘bucket list’ by SOFII
Trócaire: ‘Exceptional ask’ direct mail campaign by SOFII
Twestival: grassroots fundraising from volunteers by SOFII
Un jersey verdaderamente feo by Anna Fabra Raduà
Una lista de deseos que salva vidas by Alhelí Quintanilla
Unbound: the reinvention of an idea that flourished 200 years ago by Aline Reed
UNESCO: Empowering Local Radios with ICTs by Sue Kershaw
UNFPA: ‘No matter what’ digital acquisition campaign by Melanie Trabi
UNHCR’s goodwill ambassador by SOFII
UNICEF and Futbol Club Barcelona: a global partnership for children by SOFII
UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership by Joe Burnett
UNICEF Canada: 360° immersive experience by Joe Burnett
UNICEF Christmas adverts by Joe Burnett
UNICEF India: the ‘tele-facing’ campaign by SOFII
UNICEF Pigotta project: adopt a doll and save a life by SOFII
UNICEF UK: ‘own a colour’ appeal by Jonathan Andrews
UNICEF: Die Change for Good ® Kampagne by Michaela Staggl
UNICEF: Die Karte, die den Anfang vom Fundraising markiert by Michaela Staggl
UNICEF: la carte qui a lancée la récolte de fonds de l’UNICEF by Laura Parrota
UNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF by Tiziana Fattori
UNICEF: the card that launched UNICEF’s fundraising by SOFII
UNICEF: the Change for Good® campaign by SOFII
UNICEF: trick or treat by SOFII
United Negro College Fund: David Ogilvy’s letter by SOFII
United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift by Marie Burnett
United Way Hungary: ‘why do I help?’ campaign by SOFII
United Way: the impact calculator by SOFII
Universidade de Washington: campanha "Encher o ônibus" by SOFII Volunteers in Brazil
University College London: the ‘paper head’ Christmas appeal by Aline Reed
University fundraising: how to reach younger alumni cost effectively by Adrian Salmon
University of Leeds: direct mail cash appeal to alumni by SOFII
University of Leeds: The calendar appeal by SOFII
University of Leeds: the memories appeal by SOFII
University of Oxford: legacy brochure by SOFII
University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters by Heather Clement
University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy) by SOFII
University of South Carolina: Search for ‘the face of Y’ALL’ by SOFII
University of Washington: ‘stuff the bus’ campaign. by SOFII
Waitrose ‘community matters’ giving initiative by SOFII
Walk the Walk: a website that puts the donor at the centre by SOFII
Want to fight hatred and raise money for a good cause? Do it the fun way! by John Logan
War Child - Armistice by Joe Burnett
WaterAid: The Big Dig by Reuben Turner
WaterAid’s plastic bag mailing by SOFII
Whitney Museum of American Art: Curate Your Own Membership by SOFII
Whitney Museum of American Art: Personaliza tu membresía by Anna Fabra Raduà
Who Gives a Crap: supporter experience and email journey by Lianne Howard-Dace
Who Gives a Crap: the ‘sit down’ by Sue Kershaw
Wikimedia Foundation: how banners can enhance fundraising by SOFII
Woman’s Royal Voluntary Service: Face-to-face postcard by SOFII
Womankind Worldwide: donor recruitment mailing by SOFII
Women’s Aid: Look At Me interactive billboard by SOFII
Wood Green Animal Shelters: hungry mouths SMS Christmas campaign by SOFII
Wood Green Animal Shelters: urgent £3 food appeal by SOFII
World Vision: The Story Shop by Joe Burnett
Worldwide Breast Cancer - Know Your Lemons campaign by Joe Burnett
WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story by Joe Burnett
WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals by SOFII
WWF Canada: new donor questionnaire by SOFII
WWF Canada: welcome pack for new donors by SOFII
WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’ by SOFII
WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign by SOFII
WWF integrated legacy marketing campaign by SOFII
WWF Norvège : La campagne des « prénoms » by Ina Toften
WWF Norway: the ‘Name’ campaign by Ina Toften
WWF UK: ‘Year of the Tiger’ Christmas appeal 2009 by SOFII
WWF: la campagna integrata di marketing e lasciti by Tiziana Fattori
WWF: la campagne marketing legs by Laura Parrota
WWF: la campaña de legados by Alhelí Quintanilla
WWF: O Ano do Tigre - Apelo de Natal 2009 by ABCR - The Brazilian Fundraisers Association
WWF: Virtual reality tiger experience by SOFII
YMCA: ‘soft sell’ legacy advertising by SOFII
Youth for Causes: stimulating fundraising in Singapore by SOFII
Youth PWR: Face-to-face funds youth empowerment initiatives by Dee Onigbanjo
Youthreach: ‘if I were rain’ publishing for a good cause by SOFII
英国红十字会：永远改变英国筹款的7.7亿英镑募捐 by Sun Huilan

History & evolution
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- SOFII stars (8)
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Inspiration & effectiveness
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Tools & techniques
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- Supporter loyalty (7)

Lynda Harwood-Compton, SOFII director — lynda@sofii.org
Carolina Herrera, project manager — carolina@sofii.org
Joanna Culling — joanna@sofii.org

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